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Originally presented at http://www.brightonseo.com...
Originally presented at http://www.brightonseo.com
No matter what the size of your client, or whether you work for an agency or for yourself, one of the biggest challenges is being able to clearly communicate the value of SEO to your clients.
From managing expectations, to defining KPIs, to identifying what to report on in order to allow your clients to understand how SEO factors within their marketing mix.