BrightMove Recruiting Software Social Media Recruiting Guide

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BrightMove Recruiting Software and Applicant Tracking Software solutions created a whitepaper and presentation on key actions in moving to social media recruiting and networking.

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  • Transformation Workshop 04/05/10 Overview Instructor Notes: These are the activities that will be covered in the detail in the following topics.
  • Transformation Workshop 04/05/10 Overview Instructor Notes: Because Transformation can be a longer process and move at a pace based on organizational readiness, it should be viewed as the process of moving through five stages: Stability: Service levels met, time tracking, basic service management, financial management, cascading sponsorship Repeatability: Standard processes, extend key processes, measure processes, routine service, management reporting, annual budget cycle Predictability: Trends in performance (productivity, quality, service levels), take action on continuous improvement Flexibility: Increasing adaptability for going to market, processes are continuously improved by learning-based teams, organization is balanced between serving client and serving the market Marketability: Focus on delivering value, institutionalization of process, metrics, organization, culture
  • Transformation Workshop 04/05/10 Overview Instructor Notes: Because Transformation can be a longer process and move at a pace based on organizational readiness, it should be viewed as the process of moving through five stages: Stability: Service levels met, time tracking, basic service management, financial management, cascading sponsorship Repeatability: Standard processes, extend key processes, measure processes, routine service, management reporting, annual budget cycle Predictability: Trends in performance (productivity, quality, service levels), take action on continuous improvement Flexibility: Increasing adaptability for going to market, processes are continuously improved by learning-based teams, organization is balanced between serving client and serving the market Marketability: Focus on delivering value, institutionalization of process, metrics, organization, culture
  • BrightMove Recruiting Software Social Media Recruiting Guide

    1. 1. The Recruiter’s Field Guide to Social Media w M E E L C O Hi… hello…  Presenters: Nanci Lamborn, SPHR – HR Consultant Paul Cevolani, SPHR – President / CEO Novus Origo
    2. 2. Introductions <ul><li>Michael Brandt – COO BrightMove, Talent Management Veteran, Applicant Tracking industry expert. </li></ul><ul><li>Nanci Lamborn – Consultant, Industry Writer, 20 HR Veteran </li></ul><ul><li>Paul Cevolani – CEO Novus Origo, HR Transformation Expert </li></ul>
    3. 3. BrightMove Contact Information Office Phone: (877) 482-8840 Email: [email_address] Site: BrightMove Recruiting Software Twitter: http://twitter.com/brightmoveus Start a Free Trial
    4. 4. Introductions <ul><li>BrightMove Recruiting Software – Provides leading OnDemand SaaS Recruiting Software for HR/Corporate Staffing, Agency Recruitment and Recruitment Outsourcing. </li></ul><ul><li>Novus Origo - Provided Human Resources Consulting, and Information Technology Consulting in the areas of Project & Program Management, Outsourcing Consulting, Transitions & Transformation, and Vendor Relationship Management & Consolidation services. </li></ul>
    5. 5. Social Media Recruiting Communication is King!!
    6. 6. Background <ul><li>Why Social Media As Recruiting Initiative ? </li></ul><ul><ul><li>Top Talent Follows The Industry Through Social Media (Blogs, Twitter, LinkedIn) </li></ul></ul><ul><ul><li>Companies and Agencies That Are Involved Are More Attractive and Visible </li></ul></ul><ul><ul><li>Involvement Also Means You Stay Educated On Trends </li></ul></ul>
    7. 7. Key Trends and Industry Data Social Marketing and Passive Search Tools Transformation and Call to Action Question / Answer 4 3 2 1 Agenda for Today
    8. 8. Social Media: Here to Stay growing by the minute Social Media is here and growing. Social Media: Here to Stay
    9. 9. SURVEY SAYS… Personal Social Media Usage LinkedIn Facebook YouTube Twitter Other None
    10. 10. SURVEY SAYS… Work-Related Social Media Usage LinkedIn Facebook Twitter None
    11. 11. Social Media: Here to Stay growing by the minute Facebook: 300,000,000 users It’s time for recruiters to embrace the social media revolution. Twitter: 6,000,000 users LinkedIn: 50,000,000 users
    12. 12. www.greatplace.com Customers Candidates Vendors Employees A functioning website is a necessity. YOU Communication Contact Connect
    13. 13. <ul><li>POLICIES/PROCEDURES </li></ul><ul><li>Social media usage </li></ul><ul><li>Trade secrets </li></ul><ul><li>Intellectual property </li></ul><ul><li>Employee privacy </li></ul><ul><li>Confidentiality </li></ul>Establish comprehensive social media policies. Procedures
    14. 14. Now Partnered With:
    15. 16. BrightMove Applicant Tracking
    16. 17. BrightMove Applicant Tracking BrightMoveATS Your URL: http://twitter.com/ BrightMoveATS
    17. 19. <ul><li>LinkedIn </li></ul><ul><li>Colleagues </li></ul><ul><li>Associates </li></ul><ul><li>Clients </li></ul><ul><li>Candidates </li></ul><ul><li>Local Groups </li></ul><ul><li>Job Postings </li></ul><ul><li>MySpace </li></ul><ul><li>Similar to above sites </li></ul><ul><li>Likes Video </li></ul><ul><li>Easy Broadcast Bulletins </li></ul><ul><li>Facebook </li></ul><ul><li>Prospects </li></ul><ul><li>Candidates </li></ul><ul><li>Friends/Family </li></ul><ul><li>Classmates </li></ul><ul><li>Interest Groups </li></ul><ul><li>Page Fans </li></ul><ul><li>Twitter </li></ul><ul><li>Contacts </li></ul><ul><li>News forums </li></ul><ul><li>Shared Industries </li></ul><ul><li>Abbreviated </li></ul>Connections = Contacts = Networking Opportunity
    18. 20. Incorporate your connections everywhere possible. Nanci Lamborn, SPHR Consultant Novus Origo 3231-C Business Park Drive Suite #121 Vista, CA 92081 (760) 438-4354 www.NovusOrigo.com Connect with me online: Nanci Lamborn, SPHR Consultant Novus Origo (760) 438-4354 [email_address] Linkedin: www.linkedin.com/novusorigo Follow: www.twitter.com/novusorigocnslt Facebook: www.facebook.com/novusorigo AIM: NovusOrigo
    19. 21. Now Partnered With:
    20. 22. Now Partnered With:
    21. 23. Employer Branding: Uniform Consistency
    22. 24. Set up user accounts Remember employer branding Start driving traffic to you 3 2 1
    23. 25. Now Partnered With:
    24. 26. Now Partnered With: HRCI credit courses – click here to register!
    25. 28. Google Sitemap
    26. 29. Bing Sitemap
    27. 30. Further education: Sitemaps.org
    28. 31. Start Blogging!
    29. 32. Share your newsworthy happenings
    30. 33. Emphasize and share your employee-focused news Second graphic here of visual news slide showing employee friendly news / compassionate story
    31. 34. Emphasize and share your employee-focused news
    32. 35. Give passive candidates a look into your organization
    33. 36. Web 2.0 technology = RSS feed Rich Site Summary Real Simple Syndication
    34. 39. Now Partnered With: HRCI credit courses – click here to register!
    35. 40. <ul><li>Updated </li></ul><ul><li>Webpage </li></ul><ul><li>Content </li></ul><ul><li>Blog data </li></ul><ul><li>News updates </li></ul><ul><li>Educational alerts </li></ul>Web 2.0: the RSS Feed = your newswire sender Passive Audience transmission Recent Company News! Industry Value Add News
    36. 41. Web 2.0 tools Employer branding / blogging RSS feed syndication 3 2 1 Excavating passive candidates
    37. 42. Yahoo Hotjobs: 30 million Careerbuilder: 22 million Monster: 110 million Dice: over 2 million (hi-tech specialty) Resume Database Searching
    38. 43. Quick Reference Search Guide
    39. 44. PMP Oracle experienced Atlanta Linkedin.com Google Advanced Search
    40. 45. Google Advanced Search
    41. 46. Google Advanced Search results
    42. 47. Dogpile Advanced Search
    43. 48. Dogpile Advanced Search
    44. 49. Yahoo Advanced Search
    45. 52. http://www.ipl.org/div/websearching/ http://www.googleguide.com/advanced_operators.html Search string tips / tools / tricks / practice
    46. 53. Author and Consultant Nanci Lamborn, SPHR Office Phone: (404) 218-5332 Email: nanci.lamborn@NovusOrigo.com LinkedIn: http://www.linkedin.com/in/ladilamborn Twitter: http://twitter.com/TheHRLadi Contact Information:
    47. 54. Software’s Role in Social Media <ul><li>Why Social Media As Recruiting Initiative ? </li></ul><ul><ul><li>Top Talent Follows The Industry Through Social Media (Blogs, Twitter, LinkedIn) </li></ul></ul><ul><ul><li>Companies and Agencies That Are Involved Are More Attractive and Visible </li></ul></ul><ul><ul><li>Involvement Also Means You Stay Educated On Trends </li></ul></ul>
    48. 55. Software’s Role in Social Media <ul><li>Your ATS should enable you to communicate effectively to the social media world. </li></ul><ul><li>Your ATS should aid in your tracking of industry trends and also help you communicate trends </li></ul><ul><li>Should drive traffic/attention to your brand </li></ul><ul><li>Should foster referrals and applicant cross pollination </li></ul>
    49. 56. BrightMove Contact Details Michael Brandt - COO Office Phone: (877) 482 8840 Ext 6053 Email: mike.brandt@brightmove.com LinkedIn: http://www.linkedin.com/in/michaelgbrandt Twitter: http://twitter.com/brightmoveus Contact Information:
    50. 57. Human Resources Transformation / Change Management Incorporating Transformation & Change Management
    51. 58. Human Resources Transformation / Change Management Utilizing Social Media as an HR Recruiting process results in transformation or change, and no matter how well intended or needed… change is not always welcomed with open arms! Change is the only constant! Change is hard! Change is going to come! Change is good! Change is inevitable! Change is not for me!
    52. 59. The desire for advanced capabilities in Applicant Tracking Systems (ATS) The desire for a change Bersin & Associates 2009 65%
    53. 60. The desire for advanced capabilities in Applicant Tracking Systems (ATS) The satisfaction of the change Bersin & Associates 2009 80% 20%
    54. 61. Transformation The redesign of an organization which results in the improvements needed to achieve strategic goals and business objectives
    55. 62. Transforming to a new model Because…If you don’t care where you are … You’re not really lost! <ul><li>Regardless of what process or technology you are looking to implement or outsource, whether it be: </li></ul><ul><li>Social Networking </li></ul><ul><li>Applicant Tracking Systems (ATS) </li></ul><ul><li>Payroll Processing </li></ul><ul><li>Benefit Administration </li></ul><ul><li>ESS / MSS </li></ul><ul><li>Talent Management, etc… </li></ul><ul><li>You first need to have a clear understanding of how it is done today. </li></ul>As-Is To-Be
    56. 63. Identifying the current and future state of the organization <ul><li>Do you know how you “really” do it to day? </li></ul><ul><li>Are the processes documented? </li></ul><ul><li>What is the cost of Service Delivery? </li></ul><ul><li>Do you need to change, Do you want to change? </li></ul><ul><li>Can your organization support the change? </li></ul><ul><li>What are the benefits of the change? </li></ul><ul><li>Is there a defined Business Case which supports the change? </li></ul><ul><li>What is the Return on Investment (ROI) and when will it be realized? </li></ul><ul><li>Is the Leadership Team onboard, and does it meet their vision? </li></ul><ul><li>What amount of Change Management will be required for success? </li></ul><ul><li>Do you have the skills and resources onboard to implement the change? </li></ul>
    57. 64. Simplified Implementation Overview New Process Planning & Implementation Transformation Continuous Improvement -2 to 0 Months 0 to 3 Months Ongoing
    58. 65. Large Scale Implementation Overview (with stabilization) -1 Month +2 Month +3 Month +4 Month +5 Month … Month +1 Month +2 Implementation (Transition) Planning Month +1 Month +1 Month -1 Stabilization (Implementation to Run ) Service Delivery (Transformation) Month +2 Month +3 Month +… Implementation Stabilize Service Delivery Go Live Start Implementation Plan
    59. 66. Identifying the current and future state of the organization Paul Cevolani, SPHR Office Phone: (760) 432-4354 Email: Paul.Cevolani@NovusOrigo.com LinkedIn: http://www.linkedin.com/in/paulcevolani Twitter: NovusOrigoCEO Contact Information:
    60. 67. Complimentary Access to BrightMove: BrightMove will extend 3 free months access to our industry leading recruiting software for all attendees. Go to this link for more details: http://www.brightmove.com/tour A BrightMove Thank You
    61. 68. Identifying the current and future state of the organization Paul Cevolani, SPHR Office Phone: (760) 432-4354 Email: Paul.Cevolani@NovusOrigo.com LinkedIn: http://www.linkedin.com/in/paulcevolani Twitter: NovusOrigoCEO Contact Information:
    62. 69. Questions? Question / Answer Add Value Achieve Results Reach Out
    63. 70. www.brightmove.com Thank You!

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