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Inside local - state of local search
 

Inside local - state of local search

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  • Good newsFaster data updateOne Click upgrade to the social Plus pageModuluarPhone and email based supportBad news –Monetization of most new fuctionality
  • English onlyWill only call back US number during US working hours but can be used from anywhere within those constraints
  • US, Ireland UK.Germany, France, Italy, the Netherlands, Austria, Norway, Croatia, Finland, Singapore, Switzerland, and Liechtenstein. Edit, June 26: The new dashboard has begun rolling out to existing users in these countries.Czech Republic, Denmark, Belgium, Sweden, and Portugal for new claimsEasy countries firstEasy accounts first
  • CategoriesGood news/Bad NewsCan now have up to 10 categoriesBad newsOnly from predefined list of about 2400Tip: Google is picking up categories beyond their limited number from trusted YP sources. They are also using home page content of your website to help with related categories.
  • HoursGood News/Bad newsAs many sets per day as neededNo Bad news
  • Good news Very long Rich TextBad newsLinks and rich text not yet workingTip: do not make the description longer than about 150 words/ 8700 characters/ 2 paragraphs as it will push your reviews down the page
  • Prior to that each listing was literally a search result that was reconstituted every 6 weeks or so. Lead to lots of merges and if they dialed down the merges it would lead to lots of dupes. Last year in early spring implemented a fixed database structure. Good news Bad newsTip
  • Mike – Its Google Glass NOT Google GlassesThe
  • Mike Need you to replacegoogles with G+ Local
  • Location prominent rank minimized even in this display via increased personalizationhttps://www.google.com/#output=search&q=custom+jewelry+buffalo+ny&oq=jewewlry+design+buffalo+&tbm=plcs
  • We have found 350 terms that trigger the new carouselIn almost all areas of recreation, leisure activities (bowling, pool), hotels, events, weddings, galleries, fishing, psychicsStrong emphasis on imagery & Reviews
  • Good news First
  • US, Ireland UK.Germany, France, Italy, the Netherlands, Austria, Norway, Croatia, Finland, Singapore, Switzerland, and Liechtenstein. Edit, June 26: The new dashboard has begun rolling out to existing users in these countries.Czech Republic, Denmark, Belgium, Sweden, and Portugal for new claimsEasy countries firstEasy accounts first
  • US, Ireland UK.Germany, France, Italy, the Netherlands, Austria, Norway, Croatia, Finland, Singapore, Switzerland, and Liechtenstein. Edit, June 26: The new dashboard has begun rolling out to existing users in these countries.Czech Republic, Denmark, Belgium, Sweden, and Portugal for new claimsEasy countries firstEasy accounts first
  • MikeCross out + Local change to Google+ PageSee for style and graphicshttp://www.google.com/+/business/https://plus.google.com/pages/create

Inside local - state of local search Inside local - state of local search Presentation Transcript

  • July 10th 2013 ‘The State of Local Search’
  • House keeping… Webinar is being recorded Post questions in question module Slidedeck uploaded to slideshare.net Follow up email with all details Presentation then Q&A
  • About ‘InsideLocal’ BrightLocal & Local Search Forum Bi-weekly webinar series Hot issues, trends & opportunities Great content, excellent speakers Advanced, Informative & actionable More webinars & dates at the end
  • Speakers Mike Blumenthal Blumenthals.com Andrew Shotland Localseoguide.com Phil Rozek Localvisibilitysystem. com
  • Presenters Myles Anderson BrightLocal.com Linda Buquet Localsearchforum.com
  • ‘The State of Local Search’ Agenda: Google Places for Business Dashboard, 'Carousel' & algorithm updates Google+ Business updates, tips &insights Apple Maps Update & optimization tips
  • Google Places updates Mike Blumenthal Blumenthals.com/blog mike@blumenthals.com Twitter: @mblumenthal
  • It’s Not Your Mother’s Yellow Pages Mike Blumenthal, blumenthals.com/blog mike@blumenthals.com Twitter: @mblumenthal
  • iCrossing
  • Started in US – Single Language Countries Phased Replacement of existing dashboard Rolling out over the next few months
  • Old Dashboard MapMakerNew Dashboard Google Plus Third Party DataMain Index Canonical Local Listing Data
  • Listings display across different array of devices
  • Listings display across different array of platforms
  • Shows 9-20 Listings Depending on Screen Very Little Room Above the Fold Most Links Lead to Google Properties Ranking is the same as before
  • Use Great Photos Consider an Ad on your Brand Reviews Take on Increasing Importance
  • It’s Not Your Mother’s Yellow Pages Mike Blumenthal, blumenthals.com/blog mike@blumenthals.com Twitter: @mblumenthal
  • Google+ updates, insights & tips Phil Rozek LocalVisibilitySystem.com
  • What You Need to Know About Those Pages That Google can’t Just Pick a Name for….
  • 7 Sections: 1. Quick history 2. Getting the names straight 3. The one thing you must know 4. Should you “upgrade”? 5. Upgrading in different situations 6. Common mistakes to avoid 7. What if there are problems?
  • Quick history Before May 30, 2012: Google’s business listings were simple. All you had to know was your local listing was called a Google Places page.
  • Quick history On May 30, 2012: Google rocked the boat: 1. Google Places became “Google+ Local” 2. Gave some businesses the option of combining their Google+ Local page with a “Google+ for Business” page.
  • Getting the names straight 4 types of pages to (try to!) remember: 1.“Google+ Local” page 2.“Google+ for Business” page 3.“Upgraded” Google+ Local page 4.“Personal” Google+ page
  • Getting the names straight 1. “Google+ Local” page = new name for a Google Places page
  • Getting the names straight
  • Getting the names straight 2. “Google+ for Business” page = a page for any type of business (not necessarily a “local” business)
  • Getting the names straight
  • Getting the names straight 3. “Upgraded” Google+ Local page = what you get when you combine the first two. It’s fully “social”
  • Getting the names straight
  • Getting the names straight 4. “Personal” Google+ page = same idea as a personal Facebook page
  • Getting the names straight Relationship between Google+ Local (#1) and “Google+ for Business” (#2): You can have one without the other, or you can choose to “merge” them (if your business is eligible).
  • Getting the names straight Relationship between “personal” Google+ (#4) and all the other 3 types of pages None, necessarily. They only cross paths if you’ve implemented authorship markup.
  • The one thing you must know The ranking benefits of “upgraded” pages are at most indirect. The only real difference between a page that has been upgraded and one that hasn’t been upgraded: the “social” bells and whistles.
  • The one thing you must know We don’t know whether “upgraded” pages have any direct rankings benefits. They probably only help indirectly. The only real difference between a page that has been upgraded and one that hasn’t been upgraded: the “social” bells and whistles. Quick rundown of social features of G+:
  • The one thing you must know Social feature 1: Posts Google digs content.
  • The one thing you must know Social feature 2: Circles You can add customers (and businesses) to your circles, and they can add you back.
  • The one thing you must know Social feature 3: +1s Customers and others can “+1” your business. This is like a Facebook “like.”
  • The one thing you must know Social feature 4: B2B reviews
  • The one thing you must know The other main benefits: The Google+ dashboard is much nicer than the old Places dashboard. Photo & video uploads are instant.
  • The one thing you must know Because the main reason to upgrade is to get the social features, your decision is: Do you see yourself spending any time engaging with customers - and do you see them engaging back? If not, don’t bother upgrading.
  • Should you “upgrade”? The only case in which it’s a no-brainer: If you’re a one-location business, and if most or all of your customers come to your location, and if you’re willing to spend at least little time using the social features of Google+. Otherwise, you probably shouldn’t upgrade your page. More detail:
  • Should you “upgrade”? Scenario 1: “Service-area” business If you travel to customers rather than the other way around, you shouldn’t upgrade.
  • Should you “upgrade”? Scenario 2: Multiple locations Only if you’re willing to upgrade just one location. Google won’t let you do more than one location in the same account. (Technically, you could create separate accounts for each location, but they’re probably all in the same account.)
  • Should you “upgrade”? Scenario 3: Data issues If there’s inaccurate info on your Google page, hold off on upgrading until fixed.
  • Should you “upgrade”? Scenario 4: Not interested in engaging with customers As I mentioned, no point in upgrading if you don’t think you’ll use the social features. Simply having them won’t help.
  • Upgrading in different situations Situation 1: You’ve got one location and one Google Places page…
  • Upgrading in different situations Sign into Google account you created your Google Places page in. Go to plus.google.com. Create page for “Local Business.” Follow Google’s prompts for merging the two. Wait until Google sends you a postcard in the mail with a PIN on it. Only once you sign into Google+ and enter that PIN will you have an “upgraded” page.
  • Upgrading in different situations Situation 2: You’ve got multiple locations, and multiple Google Places pages…
  • Upgrading in different situations Pick ONE location you’d like to upgrade. Sign into Google account you created that Google Places page in. Go to plus.google.com. Create “Local Business” page for location you’re upgrading. Follow Google’s prompts for merging. Go through PIN-verification process.
  • Upgrading in different situations Situation 3: You’re hanging your shingle on local Google for the 1st time…
  • Upgrading in different situations Go to google.com/placesforbusiness and create a Places page. Verify by postcard. Takes 1-2 weeks. (At this point, you’ll have a Google+ Local page, but not the upgraded kind. Granted, you’ll probably have the sleek new “dashboard,” but that’s different.) If you want to upgrade, do the same process I described: create a Plus page in the same account, request the merge, and verify by PIN.
  • Common mistakes to avoid Mistake 1: Not making absolutely certain you’re creating your Google+ page in the same Google account that your Places page is in. You won’t be able to merge the two.
  • Common mistakes to avoid Mistake 2: Not creating a Google+ page of the “Local Business” variety You won’t be able to merge.
  • Common mistakes to avoid Mistake 3: Trying to upgrade if you’re a service-area business. You’ll be able to merge the two pages, but you’ll probably be penalized because you won’t be able to hide the address on your Google+ for Business page.
  • What if there are problems? If you do the stuff I mentioned, you’ll likely be able to “upgrade” without incident. But it’s Google, and that means anything can happen. Fortunately for us, these days Google is OK at helping you sort out “issues.”
  • What if there are problems? Use the “Google Places Troubleshooter”
  • What if there are problems? They’ll ask lots of diagnostic questions. You’ll want to have the links to your Google listing(s) on-hand. Here’s the part of the link they’ll want:
  • What if there are problems? You might also be given the option of getting on the phone (!) with a rep. Don’t shy away from picking up the phone.
  • That’s it! Phil Rozek localvisibilitysystem.com
  • Questions? Google+ updates, insights & tips
  • Optimization for Apple Maps Andrew Shotland localSEOguide.com
  • How To Optimize Your Business for Apple Maps LSA 2013 Andrew Shotland LOCAL SEO GUIDE Enterprise SEO Consulting for Companies With Screwed-Up Websites
  • Think Apple Maps Suck? LSA 2013 Andrew Shotland LOCAL SEO GUIDE
  • 1,000,000,000 iOS Devices by 2015 http://www.asymco.com/2012/09/17/projecting-ios-devices-through-itunes-account-growth/
  • Top 5 Client OS 9/12 1. Windows 2. iOS 3. Macintosh 4. Android 5. iOS6 Source: Google Analytics, Average for 50MM Visits, Sep 2012 v. Feb 2013 v. July 2013 2/13 1. Windows 2. Macintosh 3. iOS 4. iOS6 5. Android iOS6 Devices = 82% of all iOS visits 7/13 1. Windows 2. iOS 3. iOS6 4. Android 5. Macintosh
  • Default Map for Every iOS Location App
  • 35% of iPhone Users Use It? http://blumenthals.com/blog/2013/03/05/driving-directions-survey-a-fragmented-but-important-market/
  • Apple Maps US Data Core business listings Reviews
  • Sushi for Lunch?
  • Reviews
  • Tips  Yelp Mobile
  • Pics
  • No Pics
  • Bad Pics
  • Business Lost?
  • Report a Problem
  • Report a Problem
  • Update Data
  • Move Pin
  • Check Your Data! http://webapp.localeze.com/directory/search.aspx http://www.mybusinesslistingmanager.com/ http://factual.com/contact
  • http://applemapsmarketing.com/2012/10/how-to-add-your-business-listing-to-apple-maps/
  • Questions? Optimization for Apple Maps
  • InsideLocal: upcoming webinars July 31st – Optimizing the perfect local business website – Mike Ramsey + 1 more (tbc) August 14th – Great sales strategies for local agencies – Laura Betterley & David Sprague September 10th – Enhanced citation optimization – David Moceri, Myles Anderson + 1 more (tbc)
  • Unanswered questions… Post these on Local Search Forum Speakers & Presenters will try to answer as many as possible www.localsearchforum.com/…
  • www.localsearchforum.com/tbc…. www.brightlocal.com/insidelocal
  • That’s all folks!