BrightLocal 'Welcome Webinar' - Learn all about BrightLocal

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BrightLocal 'Welcome Webinar' - Learn all about BrightLocal

  1. 1. Hello & welcome to the webinar. Thewebinar will start in a few minutes.
  2. 2. Agenda✓ Local Search Rank Checker✓ Google+ Local Wizard✓ CitationTracker✓ CitationBurst✓ Local SEO Check Up✓ ReviewBiz✓ Q&A session
  3. 3. Local Search Rank Checker
  4. 4. ‘Rank Checker’ ✓ Google, Yahoo & Bing ✓ Organic & Local rankings ✓ Top 50 results ✓ Scheduled & Adhoc reports ✓ Online, PDF, CSV ✓ White-label reports
  5. 5. Saved report vs. Quick search 1 search credit 1 search credit 25-100 keywords 10 keywords Saved to account Not saved 5-10 mins <5 mins
  6. 6. Result Types✓ Organic For client website✓ Places/Local For client Local listing✓ Directory Listings on pre-determined 3rd party sites✓ Secondary Listings on ‘un-known’ 3rd party sites
  7. 7. Packages & Reports✓ Single Business 3 scheduled / 30 searches✓ Multi Business 6 scheduled / 100 searches✓ SEO Pro 100 scheduled / 300 searches
  8. 8. FAQs✓ Do we need to include a local search term?✓ Does tool search from our location?✓ Does tool use our IP?✓ How do you count blended results?
  9. 9. Google+ Local Wizard
  10. 10. ‘The Wizard’
  11. 11. ‘Wizard’ ✓ ‘Quick view’ of G+ optimization ✓ Easy benchmarking vs. top 10 ✓ Pulls key data into 1 report ✓ 15 minutes vs. 2 hours
  12. 12. G+ ranking signals On-page factors ✓ Category selection ✓ Review count ✓ Score ✓ Profile ‘Verified’ Off-page factors ✓ Citation Count ✓ Inbound Link Count ✓ Website Domain Authority
  13. 13. Who & when...✓ Pitching to new✓ Start of a new engagement✓ Tracking of existing clients ✓ Prospecting...
  14. 14. Packages & Reports✓ Single Business 10 / month✓ Multi Business 30 / month✓ SEO Pro 100 / month
  15. 15. FAQs✓ Do we need to include a local search term?✓ Can we get results beyond top 10?✓ Is there PDF report? White Label?✓ Where is Link/Authority data from?
  16. 16. CitationTracker
  17. 17. A ‘citation’ is a listing for yourbusiness on another website.Typically includes your Name,Address & Phone number.It is not a link, but it can includea link.
  18. 18. ‘CitationTracker’✓ Identifies your ‘Active’ Citations✓ Analyzes competitor citations✓ Provides extra data on directories✓ Produces target list of directories✓ Track citation activity✓ Online, PDF, CSV
  19. 19. Simplified Business Name✓ Ringemann Plumbing Ringemann Services Plumbing✓ Bay Plumbing Co. Bay Plumbing✓ P.A. Vanessa Arzola DMD Vanessa Arzola✓ Trading Company Garcia Colinas Garcia Colinas
  20. 20. How does CitationTracker work?✓ Do a series of searches in google✓ Filter results to produce clean list✓ Remove your own website✓ Identify top 10 competitors✓ Identify their citations✓ De-dupe ‘active’ from ‘potential’
  21. 21. Data & Data Sources✓ Domain Authority SEOmoz✓ Citation Value BrightLocal✓ Type of site BrightLocal✓ Free/Paid Listing BrightLocal
  22. 22. Who & when...✓ Pitching to new clients✓ Start of a new engagement✓ Monthly updates to track growth
  23. 23. Packages & Reports✓ Single Business 10 searches / 3 scheduled✓ Multi Business 30 searches / 6 scheduled✓ SEO Pro 250 searches / 50 scheduled
  24. 24. CitationBurst
  25. 25. ‘CitationBurst’✓ Directory submission service✓ We do the submissions for you✓ Manual submissions - direct to site✓ 1,200+ directories✓ New listings & Update existing✓ Pay Per Submission
  26. 26. Focus on Quality✓ Accuracy & Completeness✓ Have a longer process - 14 days✓ 4 Step Process ✓ Submission ✓ ‘Lite’ QA ✓ Detailed QA ✓ Live listing checks
  27. 27. Submission Costs✓ Normal campaign = $3 / submission Choose number of submissions - 10, 25, 50, 75, 100, 150✓ Bulk purchase 1,000+ submission credits. Use = $2 / submission on multiple clients & campaigns
  28. 28. FAQs✓ Do you submit to data aggregators?✓ Do you handle email verification?✓ Do you update existing listings?✓ Do you share email/password?✓ Do you create Google+ listings?
  29. 29. Local SEO Check Up
  30. 30. ‘SEO Check Up’ ✓ Complete Local SEO Audit tool ✓ Generates SEO report in 15 mins ✓ 300 automated checks ✓ 6 areas of SEO covered ✓ Online & PDF reports ✓ White-label reports
  31. 31. 6 modules ✓ Off-site SEO ✓ On-site SEO ✓ Search Engine Rankings ✓ Local Directory Listings ✓ Google+ Local ✓ Social Media
  32. 32. Summary scores✓ Takes multiple factors into consideration.✓ Gives each factor a weighting.✓ Some factors absolute, some relative✓ Score is produced & compared vs. maximum possible.✓ Turn this in a ‘friendly’ value
  33. 33. Who & when...✓ Pitching to new clients✓ Start of a new engagement✓ Periodic ‘health’ checks
  34. 34. Packages & Reports✓ Single Business 1 / month✓ Multi Business 6 / month✓ SEO Pro 20 / month
  35. 35. ReviewBiz
  36. 36. Reviewbiz✓ Online Customer Review Badge ✓ Connects website with local profiles✓ leave reviews Makes it easy for customers to ✓ Not review syndication
  37. 37. USA 38
  38. 38. Canada 39
  39. 39. UK 40
  40. 40. APIs✓ Rank checking✓ Local directory listings✓ Citation tracker (client / competitor) ✓ Google+ ✓ Social Media
  41. 41. ThankYou
  42. 42. Questions?

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