Brightlocal - CitationTracker & CitationBurst - slidedeck for online training webinarPresentation Transcript
Master Class Webinar Series:CitationTracker / CitationBurst Hello & welcome to the webinar. The webinar will start in a few minutes.
AgendaCitationTracker✓ What is it & how does it work✓ Setting-up & Analyzing reports✓ Packages, FAQs & APICitationBurst✓ About CitationBurst✓ Creating a Campaign✓ Campaign Reporting
What is a ‘citation’A ‘citation’ is a listing for your businesson another website. Typically includesyour Name, Address & Phone number.It is not a link, but it can include a link.
‘CitationTracker’✓ Part of our subscription packages✓ Identifies your ‘Active’ Citations✓ Analyzes competitor citations✓ Provides extra data on directories✓ Produces target list of directories✓ Track citation activity✓ Online, PDF, CSV
How does CitationTracker work?✓ Do a series of searches in google✓ Filter results to produce clean list✓ Remove your own website✓ Identify top 5 competitors✓ Identify their citations✓ De-dupe ‘active’ from ‘potential’
Simplified Business Name✓ Ringemann Plumbing Services Ringemann Plumbing✓ Bay Plumbing Co. Bay Plumbing✓ P.A. Vanessa Arzola DMD Vanessa Arzola✓ Trading Company Garcia Colinas Garcia Colinas
Data & Data Sources✓ Domain Authority SEOmoz✓ Citation Value BrightLocal✓ Type of site BrightLocal✓ Free/Paid Listing BrightLocal
FAQs✓ How does CitationTracker work?✓ Why doesn’t the report find all my listings?✓ report? I sometimes get incorrect listings on my✓ Why do my reports sometimes fail?✓ citations I have? What can I do to increase the number of✓ Can i white-label my reports?
CitationTracker API✓ Use the API to return citation data into your own reporting dashboard or SEO tools✓ Returns both ‘Active’ & ‘Potential’ citations✓ API actually creates a report in your account - but then you can extract data back in raw form✓ Use for internal reporting / commercial external use✓ Cost - on a per report basis (US$0.40)
What are we working on✓ Enhanced filtering of results✓ White-label reporting✓ citations Adding identification of incorrect
‘CitationBurst’✓ Directory submission service✓ We do the submissions for you✓ Manual submissions - direct to site✓ 1,200+ directories✓ New listings & Update existing✓ Pay Per Submission
Focus on Quality✓ Accuracy & Completeness✓ Have a longer process - 14 days✓ 5 Step Process ✓ Pre-submission checks ✓ Submission (+manual look-ups) ✓ ‘Lite’ QA ✓ Detailed QA ✓ Live listing checks
FAQs✓ Do you submit to data aggregators?✓ Do you handle email verification?✓ Do you update existing listings?✓ Do you share email/password?✓ Do you create Google+ listings?✓ Can i suggest other directories?
Appropriate Citations✓ Filter based on Biz Type & Location✓ Check for existing listings
Submission Costs✓ Normal campaign = $3 / submission Choose number of submissions - 10, 25, 50, 75, 100, 150✓ Bulk purchase 1,000+ submission credits. Use = $2 / submission on multiple clients & campaigns
What are we working on✓ Submissions to data aggregators✓ Easy ability to ‘Buy More’ citations✓ citations Adding identification of incorrect