From Aristotle to Facebook.   A modern phenomenon explained  by 2,000 years of research & theory.
The Human Genome. (Does not explain Human Behaviour).
image source:info.med.yale.edu
A Timeline of Social   Psychology.
Aristotle     Ibn Khaldun    Auguste Comte   Harriet Martineau    Friedrich Nietzsche 350                                 ...
Key Social Theories.
Key Social Theories.Abyssinah (Group Solidarity),Ibn Kudhun (1378).The "Herd" Mentality,Friedrick Nietzche (1883)."Group m...
Key Social Theories.Social Learning Theory,Cornell Montgomery (1893), Julian Rotter (1945),Albert Bandura (1977)Group Inte...
1: Use the Network effect /   Network extentiality.
image source:jeffreywhitlock.blogspot.com
2: Use the Long Tail for   User engagement.
Level ofengagement                     Number of users             image source: thebluegrassblog.com
Level ofengagement    that really complex    task    only the most    dedicated    user will complete...                  ...
Level ofengagement    that really complex    task    only the most    dedicated    user will complete...                  ...
3: Use Social Comparison.
4: Use Maslows Hierarchy of           Needs
image source: http://www.ict-learningnow.com
References.http://www.brightlemon.com
Aristotle to Facebook, The popularity of Social Networks - explained by over 2000 years of academic thought
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Aristotle to Facebook, The popularity of Social Networks - explained by over 2000 years of academic thought

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Presented at Building the Social Web for Museums, Galleries and Education.

Tuesday 8th February 2011 at CASS Business School

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  • hi leon, a book that fits to your interests is wilfred r. bion, experiences in groups. thx for the webinar today! regards, karl
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Aristotle to Facebook, The popularity of Social Networks - explained by over 2000 years of academic thought

  1. 1. From Aristotle to Facebook. A modern phenomenon explained by 2,000 years of research & theory.
  2. 2. The Human Genome. (Does not explain Human Behaviour).
  3. 3. image source:info.med.yale.edu
  4. 4. A Timeline of Social Psychology.
  5. 5. Aristotle Ibn Khaldun Auguste Comte Harriet Martineau Friedrich Nietzsche 350 1850 B.C. 1850 Gabriel Tarde Emile Durkheim Gustav Le Bon Norman Triplett Kurt Lewin 1900 1950 Solomon Asch Leon Festinger Robert Zajonc Albert Bandura Robin Dunbar 2000image sources: see brightlemon.com
  6. 6. Key Social Theories.
  7. 7. Key Social Theories.Abyssinah (Group Solidarity),Ibn Kudhun (1378).The "Herd" Mentality,Friedrick Nietzche (1883)."Group mind"/ "Crowd Mind",Gustav Le Bon (1896).Social Facilitation,Norman Triplett (1898).Network Effect / Network Extentiality,Theodore Vail (1910).
  8. 8. Key Social Theories.Social Learning Theory,Cornell Montgomery (1893), Julian Rotter (1945),Albert Bandura (1977)Group Interactions, Solomon Asch (1946)Cognitive Dissonance, Leon Festinger (1954)Social Development Theory,Lev Vygotsky (1962)Social Identity Theory, Tajfel and Truner (1979)Dunbars Number Robin Dunbar, 2003
  9. 9. 1: Use the Network effect / Network extentiality.
  10. 10. image source:jeffreywhitlock.blogspot.com
  11. 11. 2: Use the Long Tail for User engagement.
  12. 12. Level ofengagement Number of users image source: thebluegrassblog.com
  13. 13. Level ofengagement that really complex task only the most dedicated user will complete... comment... vote... rate... like... Number of users image source: thebluegrassblog.com
  14. 14. Level ofengagement that really complex task only the most dedicated user will complete... comment... vote... rate... like... Number of users image source: thebluegrassblog.com
  15. 15. 3: Use Social Comparison.
  16. 16. 4: Use Maslows Hierarchy of Needs
  17. 17. image source: http://www.ict-learningnow.com
  18. 18. References.http://www.brightlemon.com

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