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How to grow your customer     base by 120,000         Leon Tong
Why build an online community?Who is building online communities?How you can build your own 120,000+user communityWhat you...
Why build an online community?1873                           1898                   1954Social Learning Theory         Soc...
Why?OutreachGrow your user base (to 120,000+ users)PublishingFlickr / YouTube / MyspaceParticipation/CollaborationFacebook...
Why?OutreachGrow your user base (to 120,000+ users)PublishingFlickr / YouTube / MyspaceParticipation/CollaborationFacebook...
Who is building online communities? Nike Run           Starbucks Idea
Who is building online communities? Ryan Air/ Virgin Racing/ Unilever
How you can build a 120,000+user community High level                Technical  C strategy                  considerations...
Why are we building this network? Network               Users                 Key Features       Plan            Schools, ...
How?Analyse the best networks                            Others
How?Areas to address  Profile       User Generated                 Content(UCG)  Groups       User Interactions/          ...
How?Areas to address: UGC
How?Areas to address:User Interactions/actions – comments
How?Areas to address:Automated content
How?Risks/Mitigations
How?Areas to address: Profile
How?Areas to address: Groups
How?Areas to address: Admin Tools
How?From 0 to 120,000 users   Know your audience    Define organisational                         objectives and goals   W...
What you can achieve Shine Festival 2,500 schools representing 1,000,000 pupils in 3 months
What you can achieve English Online 120,000+ users
What you can achieve Amnesty International Almost 100,000 actions
www.brightlemon.cominfo@brightlemon.com    #brightlemon     Thank you!
How to grow your customer  base by 120,000 - Leon Tong
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How to grow your customer base by 120,000 - Leon Tong

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How to grow your customer base by 120,000 - Leon Tong

The purpose of this presentation is to encourage companies, agencies or brands that use online communities to build their user base up organically by applying the teachings of some key psychologists and philosophers who dedicated their study to community interaction.

The presentation proposes that understanding user interests and drawing similarities with other users are the foundations of any community, whether offline or online.

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Transcript of "How to grow your customer base by 120,000 - Leon Tong"

  1. 1. How to grow your customer base by 120,000 Leon Tong
  2. 2. Why build an online community?Who is building online communities?How you can build your own 120,000+user communityWhat you can achieve
  3. 3. Why build an online community?1873 1898 1954Social Learning Theory Social Facilitation Social Network SocialCornell Montgomery 1843-1904 Norman Triplett 1898 J.A. Barnes 1954 ConformanceJulian Rotter 1954 Robert Zajonc 1965Albert Bandura 1977 Robert Zajonc Julian Rotter
  4. 4. Why?OutreachGrow your user base (to 120,000+ users)PublishingFlickr / YouTube / MyspaceParticipation/CollaborationFacebook/ LinkedinCrowdsourcing, ContentPersonalisation Connect with/ get to know them
  5. 5. Why?OutreachGrow your user base (to 120,000+ users)PublishingFlickr / YouTube / MyspaceParticipation/CollaborationFacebook/ LinkedinCrowdsourcing, ContentPersonalisation Connect with/ get to know them
  6. 6. Who is building online communities? Nike Run Starbucks Idea
  7. 7. Who is building online communities? Ryan Air/ Virgin Racing/ Unilever
  8. 8. How you can build a 120,000+user community High level Technical C strategy considerations Strategic plan User Metrics/ considerations feedback
  9. 9. Why are we building this network? Network Users Key Features Plan Schools, teachers Messaging, Profiles, UGC Schools Link Shine Schools Teachers, Schools, Competitions, Profiles, UGC Festival Young People Teachers, Profiles, UGC, Resources Learners of EnglishEnglish Online Rowers Routes, Challenges, Activity WallsExplore Rowing Amnesty Activists, Action Centre International general public
  10. 10. How?Analyse the best networks Others
  11. 11. How?Areas to address Profile User Generated Content(UCG) Groups User Interactions/ Actions Admin Validation, Tools Moderation,Workflows Automated content– e.g Latest, Top rated, RSS, Taxonomy
  12. 12. How?Areas to address: UGC
  13. 13. How?Areas to address:User Interactions/actions – comments
  14. 14. How?Areas to address:Automated content
  15. 15. How?Risks/Mitigations
  16. 16. How?Areas to address: Profile
  17. 17. How?Areas to address: Groups
  18. 18. How?Areas to address: Admin Tools
  19. 19. How?From 0 to 120,000 users Know your audience Define organisational objectives and goals Write a social The right tools media strategy for the job Create the Content is king right atmosphere Resourcing Measuring success Nurture, Grow, Planning a timeline Monitor and sustain
  20. 20. What you can achieve Shine Festival 2,500 schools representing 1,000,000 pupils in 3 months
  21. 21. What you can achieve English Online 120,000+ users
  22. 22. What you can achieve Amnesty International Almost 100,000 actions
  23. 23. www.brightlemon.cominfo@brightlemon.com #brightlemon Thank you!
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