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BPMA Research 2012

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Results from the survey commissioned by the British Promotional Merchandise Association (BPMA) concerning promotional merchandise trends.

Results from the survey commissioned by the British Promotional Merchandise Association (BPMA) concerning promotional merchandise trends.

Published in: Business

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  • 1. BPMARESEARCH 1 The survey was commissioned by the BPMA and individual in depth interviews were carried out by an independent research agency in April and May 2012 2 Sectors represented in the survey included finance and IT, retail, services, insurance, charity and education 3 92 per cent of respondents were aged 25-44 About the BPMA Established in 1965, the British Promotional Merchandise Association (BPMA) is one of the UKs leading industry bodies dedicated to promoting best practice around the sourcing, manufacturing and distribution of promotional products. With more than 600 members, the BPMA is a creative and vibrant organisation setting the benchmark for expertise, quality and professionalism across the promotional marketing industry. 2
  • 2. BPMARESEARCH Spend change on promotional items since last year Increased Stayed the same Decreased 21% 49% 30%
  • 3. BPMARESEARCH Spend change on promotional items from this year to next expect it to decrease, 17% expect it to increase, 33% expect it to stay the same, 50%*multi answers possible
  • 4. BPMARESEARCH 33% 33% Frequency of buying promotional Items 20% 13% 3%% Once a Twice a Annually Every Every year year 3 months Month*multi answers possible
  • 5. 70%.BPMARESEARCH Top Sources of information on merchandise 53%. 33%. 26% 23%. Current suppliers Example text Internet text Co - workers Catalogues Example KeyRing Agency*multi answers possible
  • 6. 69%.BPMARESEARCH Main reasons promotional items are used in sales /marketing campaigns rather than other incentives? 52%. 46%. Targets customers effectivly Brand message lasts longer Ability to create loyalty Example text Example text Example text*multi answers possible
  • 7. Key Influences on decisionBPMARESEARCH making for purchasing merchandise attractiveness to target audience , 23% Relevance, 23% Price, 79% Usefulness, 59% Ability to meet deadlines , 16%*multi answers possible
  • 8. BPMARESEARCH Top 3 items purchased Pens - 35% Pads, notebooks & Post-its - 13% Canvas shopping bags/Eco bags - 10%*multi answers possible*The above items received the most mentions as the top item purchased by buyer.