Smartphone Applications

Smartphone Applications Jeremy Baldwin Director Agree/Disagree? Let Jeremy know: jeremy.baldwin@brightblueday.co.uk The process for developing an application For most of us the smartphone is now firmly stitched into the fabric of our everyday lives. For many it’s become the device of choice. ANALYSIS & EVALUATION For a whole new generation it always has been. SCOPE DEPLOY & MEASURE So it’s no surprise that mobile applications have Why are we creating this application? taken such a prominent position in the plans of many The market has moved beyond brand vanity and being there just brands and businesses. The two way flow of data and because others are. There needs to be genuine need for the app, SPECIFY content on the move has opened up opportunities for that it solves a particular problem for the brand and the customer. new products and services as well as more efficient There has to be a reason for this to be on the mobile, and a reason SUBMISSION and convenient ways of interacting and servicing for it to be offered by your brand. customers, for deepening engagement or simply to create awareness and attention. Who is it for? We need to know who is going to use it, how and when. As ever DEFINE With the iPad blurring the lines of the applications insight into the needs, behaviours and usage patterns of the target into the browser, where do they now sit, and how audience is essential. ACCEPTANCE TESTING should brands approach the development of mobile applications? We think there are three considerations How are we going to do it? business should focus on right up front. Should this be a native application, or a web application optimised for mobile use? Does this need to be cross platform? How are we PROTOTYPE DEVELOPMENT going to manage and maintain it? DIY or agency approach? The & INTEGRATION latter, to date, has been technology led; however as applications DESIGN become less novelty and more business critical a wider mix of skills is needed. To find out more please call 01202 669090 or visit brightblueday.co.uk

Smartphone Applications

by Bright Blue Day on Sep 23, 2010

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Smartphone Applications — Presentation Transcript