You might think the arrow does nothing here. Butit says that amazon.com has everything from a to z and it also represents the smile brought to the customers face. Wow, that is quite deep.
Ever wondered what the three stripes on theAdidas Logo mean? They represent a mountain, pointing out towards the challenges than are seen ahead and goals that can be achieved.
Body Wisdom- This is a logo design for a high end spa. The closely placed “owl eyes” convey wisdom while the hands effectively give across a relaxing message.
ED logo: Gianni Bortolotti- This ingenious logo has been designed by Josiah Jost. EDstands for “Elettro Domestici” which means Home Appliances in English. Jost addeda whole new dimension to logo designing through this logo. He has used the negative space to demonstrate the letter “E” and “D” making the logo look like an electric plug. Just focus on the white part of the logos to see the E in ED!
The apple in this logois taken from the Bible story of Adam and Eve, where the apple represents the fruit of Tree of Knowledge, with a pun on “byte/bite”.
The star in the three corners on their logo represents the Mercedes-Benz dominance on land, sea and air.
Being an Online Food Delivery service, its logo shows a forkformed into an @ symbol! Such an easy logo to remember.
This logo has been extremelycleverly designed with a typefacewhere every letter is a variation of the number 8. Pure genius!
Am not sure how many of you have noticed a hidden symbol in the FederalExpress logo. Yeah, I am talking about the arrow that you can see between the E and the X in this logo. The arrow was introduced to underscore speed and precision, which are part of the positioning of the company.
The old logo of Baskin Robbins had the number 31 with an arc above it. The new logo took this idea to the next level. The pink parts of the BR still form the number 31, a reference to the 31 flavors.
Carrefour is one of the biggest European retailers, and its also Frenchfor crossroads. The logo symbolizes this word via two opposite arrows.They also added the first letter of the name, because if you look closely you’ll see the letter C in the negative space between the two arrows.
At first, this logo might not make much sense. But if you look closely,you’ll see the number 1 in the negative space between the F and the red stripes. I also love how this logo communicates a feeling of speed.
The NBC (National Broadcasting Company) is one of the biggest American television networks.I think most of you have already seen the peacock in this logo. The peacock has 6 different tail feathers, referring to the six divisions at the time that this logo was created. The peacocks head is flipped to the right to suggest it was looking forward, not back.
Sony Vaio is a well known brand of laptops. But did you know that thename Vaio logo also had a hidden meaning? Well, the first two letters represent the basic analogue signal. The last two letters look like a 1 and 0, representing the digital signal.
Toblerone is a chocolate-company from Bern , Switzerland . Bern is sometimescalled The City Of Bears. They have incorporated this idea in the Toblerone logo, because if you look closely, you’ll see the silhouette of a bear.
Unilever is one of the biggest producers of food, beverages, cleaning agents andpersonal care products. They produce a huge amount of different products and they wanted to reflect this in their logo. Each part of the logo has a meaning.For example: the heart represents love, care and health - feeling good, a bird is a symbol of freedom. Relief from daily chores “ getting more out of life.
Paul Rand (who designed the iconic IBM logo in 1972) designed this eyebee M logo in 1981. I like that they are quite relaxed about the logo, unlike certain other companies who do not like the logo to be tampered with in any way even for internal promotions
The SUN Microsystems logo is a wonderful example of symmetry and order. Itwas a brilliant observation that the letters u and n while arranged adjacent toeach other look a lot like the letter S in a perpendicular direction. Spectacular.
This was a logo created for a puzzle game calledCluenatic. This game involves unravelling four clues.The logo has the letters C, L, U and E arranged as amaze. and from a distance, the logo looks like a key
Eighty-20 is a small consulting company which does sophisticated financial modeling, as well assome solid database work. People first guess that 20% of the squares are darkened, but that turnsout to be false after counting them. The trick is to view the dark squares as 1s and the light squaresas 0s. Then the top line reads 1010000 and the bottom line reads 0010100, which represent 80 and20 in binary. Kinda like the surreal green screen of The Matrix, they want us to read stuff in binary. Thank You Very Much Sompong Yusoontorn