Egg n Spoon is a national courier service for the UK
whose slogan is "Speed with care". Their logo, which
looks like a simple letter "e" at first glance, actually
has an egg and spoon. See it? Check out the white space.
Egg n Spoon
There‟s a knight in armor with a spear in the middle
of the “K.” But if you look closely you can also see
the head of a horse.
Le Tour de France, is of course the globally famous
cycling race. There‟s a bicyclist in that logo.
Hint: The yellow is a wheel.
Le Tour de France
London Symphony Orchestra
Although the logo looks like a single flowing line creating
three initials L.S.O in air. The harmonious graphic of this
logo marks the unbreaking rhythm of an Orchestra. What
do you see first? The initials “LSO” or a conductor with a wand?
The special features of this logo is it‟s way to spell the term
“Modern Nerd” and then using the symbolic shapes of hair,
glasses and tie to portray the stereotypical geek/nerd image.
Being music related business; the creator of this logo
has used various graphics of musical instruments to
form the overall shape of a cow. In my opinion this logo
is the best example of combining the graphical elements
to express a company‟s name.
Do you know how many things have been
blended in here? A girl‟s head, stereotypical
image of a candy and the spelling of “Candy”
itself is making the logo so appealing.
Roxy and Quicksilver
Roxy is a clothing brand for women owned by
Quicksilver. The logo is comprised of two
Quicksilver logos to make the shape of a heart.
This logo is among one of my favorite logos…brilliant use of
negative space makes this logo extraordinary. It has been
designed by Ronald J. Cala II for Children‟s Book, Editorial. The
“Black and White” graphics show the silhouettes of two running
children with a dove forming between their clasped hands.
If you analyze this logo carefully you will find a
“double treat” of hidden messages. It may appear as
a streaked “P” but I see a puck with wings and a
hidden hockey stick emerging from the center circle
in the logo. Do you see it now?
15 Rose Ave
This logo is used by a chain of hotel/hostel/suites but the
way “5” & “R” have worked together makes it exceptional.
This merging and beautiful color combination is adding a
subtle vintage feel to the logo.
Done by Malcolm Grear and Associates, it‟s a true masterpiece
of simplifying complexity. It appears a simple Cross shape but
hidden inside are a dove, a clerical robe, a pulpit with bible,
flames, and a fish. Check out how many of these symbols you
can find out.
Academy of Fine Arts
The logo shows merger of the lower case letters "A", "S"
and "P". I think the first two letters are quiet easily
figured out but "P" being the shortest of the three letters
is losing its legibility…what do you think?
Honestly speaking…I don‟t know much about this
logo but found it amazingly creative to show the
letter “N”. I will really appreciate if any of you could
tell about the company this logo belongs to so I can
give the real credit.
Actually this term is used for a medical disorder that
often depicts split personalities. Therefore the logo
depicts a happy and sad face both at the same time.
I loved the simplicity and multi purpose of this logo.
Rehabilitation of Hospital
This logo is a simple symbol but a complex and a
sacred message. The globally renowned cross symbol
represents help and medical attention while the steps
reflect on the steps taken back to normal life.
This logo is the cutest example of hidden logos. The
hidden shoe packed between the company initials
conveys the company message in a very stylish and
interesting way. I simply loved it:)
This logo is a creative example of utilising the
negative space to make your logo leave a lasting
impression. The integration of the letter "H" with the
hammer is outstanding and a little difficult to find at
The good thing about this logo is that it
shows the same when viewed in an upside
down position. The abstract use of "quotes"
and number "7" show the number 27 clearly.
This logo is for a French children clothing store.
Although there‟s two "m" in French for the word
"mammouth" but the designer has played well to
make the mammoth face with the single alphabet.
I would add my personal favorite, the reversible
Newman logo. This logo is the best example of
simple but clever logo…what say?
Five-Ten is a famous family-owned company dedicated
to make the best outdoor sports footwear available.
When seen in upside position the logo shows a very
clever blend of the numeric‟s of 5 and10.
This logo has been designed by Felix Sockwell
showing a child‟s figure face integrated with a flight
of a dove. I am not aware which company uses this
logo but will really appreciate if any of you know
more about this logo…so do share.
This logo clearly proves how letters of a word
can be distorted to create a completely different
shape to reinforce its meaning while maintaining
Although you might think it is a simple “Symbolic
Logo” showing a “Bee” but what makes it more
appealing is the portraying of the letter “B” and
the real “Bee” through a simple symbol.
This wavy logo looks like "a queue of letter „U‟ but I
would like you to give a second look. Designed by
Kilment Kalchev, the logo spells the word minimum in
an unrecognizing manner. I really enjoyed figuring it out
8 fish Logo
I am sure, at the first glance you can‟t figure out the 8
fish instantly or maybe I am being a little dumb. The
designer, very creatively, uses the negative space and
monotones to show fish in one logo
Hope For Children Initiative
For the first glance the logo shows “Africa‟s Map” but with
a penetrating look you will see the outlined face of a child
and a protective elderly figure. In fact I noticed the faces
first and then saw the map…strange?
The logo, at first glance, looks like a bunch of colored / transparent
shapes on top of each other. But I bring this logo to make you
realize that each shape is the shape of what London looked like
once. The entire logo represents the evolution of the land of
London through time.
Well, this logo proves how creative logo designing companies
could be with their own logos. Very artistically the designer has
merged the upper arcs of the letter “D” and “G” with the initials
of the company name to symbolize “The Guru”.
Do you see the two people enjoying the
chips and dip?
Bonus: The 5th Face of Mt. Rushmore
Same image rotated 90 degrees to the left. If you‟re having
trouble seeing the fifth face, blur your eyes.
The question : who is the owner of this face? I mean this
person was also the US president!!! Please see the answer in
the next page.
Thank You Very Much
The face in this picture is Ronald Reagan!!!
A particular slide catching your eye?
Clipping is a handy way to collect important slides you want to go back to later.