24 Quotes About Your Marketing By Philip Kotler
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24 Quotes About Your Marketing By Philip Kotler

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24 Quotes About Your Marketing By Philip Kotler

24 Quotes About Your Marketing By Philip Kotler

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  • Nice Tips By Mr.Kotler
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  • hi.thank you for sharing the useful slides up here :)
    but may i ask about the 6th slide quotes's reference ?
    Becasue my project need to give reference..thank you :D
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  • 1. 24
    Quotes
    By Philip Kotler
    Your Marketing
    Quotes From Marketing Experts That Will Guide Your Business To Success!
  • 2. Philip Kotler is one of the world’s
    foremost experts on the strategic
    practice of marketing, voted the first
    leader in Marketing Thought by the
    American Marketing Association.
    He is the S.C. Johnson Distinguished
    Professor of International Marketing
    at the Kellogg School of Management
    of Northwestern University, and the
    author of many influential books.
    Including the 13th edition of
    Marketing Management.
  • 3. MARKETING
  • 4. Marketing is the delivery of experience.
  • 5. “Marketing takes day to learn. Unfortunately it takes a lifetime to master”
  • 6. “If the marketer does a good job of identifying consumer needs, developing appropriate products, and pricing, distributing, and promoting them effectively,
    these good wills sell very easily.”
  • 7. "The art of marketing is the art of brand building. If you are not a brand, you are a commodity. Then price is everything and the low-cost producer is the only winner."
  • 8. "Building a brand is a roll-out process, not a drop everywhere in the world at one time. The key to brand-building is to have something good that you roll-out in a very intelligent way. Maybe even invisibly for a while because you want to be under the radar screen of competitors."
  • 9. “Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.”
  • 10. “Integrated marketing communications are a way to examine the entire marketing process from the point of view of the receiver.”
  • 11. “Integrated marketing communications is a way of looking at the whole marketing process from the view point of the customer.”
  • 12. “Authentic marketing is not the art of selling what you make but knowing what to make.”
  • 13. Too much of today’s marketing is 1P marketing. Companies mainly concentrate on promotion and sales and disregard product, price and place (distribution). This results in ineffective marketing.
  • 14. Marketers influence demand by making the product appropriate, attractive, affordable, and easily available to target consumers.
  • 15. “Today’s smart marketers don’t sell products; they sell benefit packages”
  • 16. “Marketing is becoming a battle bases more on information than on sales power”.
  • 17. “Don’t buy market share. Figure out how to earn it.”
  • 18. “Watch the product life cycle; but more important, watch the market life cycle.”
  • 19. “Sell value, not price.”
  • 20. "Today's smart marketers don't sell products; they sell benefit packages. They don't sell purchase value only; they sell use value."
  • 21. Marketers influence demand by making
    the product appropriate, attractive, affordable,
    and easily available to target consumers.
  • 22. We are saying you've got to understand and choose the customers you want to serve. Don't just go after everyone. Define the target market carefully through segmentation and then really position yourself as different and as superior to that target market. Don't go into that target market if you're not superior.
  • 23. “Marketing is the art and science of choosing target markets and building profitable relationships with them; it’s the art of demand management.”
  • 24. “There is only one winning strategy. It is to carefully define the target market and direct
    a superior offering to that target market.” 
  • 25. “If markets are to be segmented and cultivated, they must meet certain requirements. Segments must be Measurable,
    Substantial, Accessible, Differentiable, and Actionable.”
  • 26. “Establish channels for different target markets and aim for efficiency, control, and adaptability.”
  • 27.
  • 28. The future isn't ahead of us.
    It has already happened.
    Thank You Very Much
    Sompong Yusoontorn