2. Stephen Covey passed away and although he has moved on from this world,
his words have inspired many in his lifetime and remain a beacon of light
for those searching for truth and inspiration in personal and professional
life. Here are the 15 most profound lessons I learned from this great man.
3. 1. Know That Your Character is Critical
Watch your habits; your habits will determine your character and your
character will determine your life. You cannot rise any higher than the
fortitude of your character. Your character is the foundation for your life, so
if you want to change your life, you must first change your character.
“Our character is basically a composite of our habits. Because they are consistent,
often unconscious patterns, they constantly, daily, express our character.”
4. Being proactive is not enough. You have to know what it is you want to
achieve. Having a strong idea of your goals is crucial to keeping a
digital marketing campaign on track and preventing it from slipping
into the background of online scenery.
2. Begin With The End in Mind
“We should begin each day, task, or project with a clear vision of your desired
direction and destination, and then continue by flexing your proactive muscles to
make things happen.”
5. 3. Schedule Your Priorities
Schedule your priorities. If it’s important, it must be scheduled.
What you don’t schedule won’t get done. Know your priorities,
and center your day on those activities.
“The key is not to prioritize what’s on your schedule, but to schedule
6. 4. First Things First
You must be able to distinguish the critical from the insignificant, and you
must always place the critical first: First in order, first in priority, and first
in rank. If you place the critical first, and if you give the critical your focus
and your attention, the “effectiveness” of your leadership will soar.
“Effective leadership is putting first things first.”
7. 5. Never Forget the Main Thing
Never lose sight of the “big picture,” keep the main thing the main thing.
Broken focus is the number one reason people fail. It’s not enough to start
off on the right track; you must successfully avoid the unnecessary
distractions and attractions of life which aim to sidetrack you.
“The main thing is to keep the main thing the main thing.”
8. 6. Use Your Imagination
Your imagination pre-plays your future! Use your imagination to create
the future that you desire. You can’t progress very far looking out of
the rear view mirror of life; use your imagination to look ahead. See
your future as bright; if you can see it and believe it, you can have it.
“Live out of your imagination, not your history.”
9. 7. Change, Choice and Principles
Change, choice and principles give you the power to achieve your
dreams. You can change your life, if you align your choices with the
timeless principles that produce success. With the weapons of
change, choice and principles, impossibilities become possibilities.
“There are three constants in life… change, choice and principles.”
10. You've got to suck it up and admit you were at fault. It stings a
little, but whoever you're confessing to will respect you for it. Then,
make it right, whether that's with a sincere apology or restorative
action. Lastly, learn from the mistake so it doesn't happen again.
"Don't argue for other people's weaknesses. Don't argue for your own. When
you make a mistake, admit it, correct it, and learn from it - immediately."
8. Learn & Not Let Mistakes Happen Again
11. There's value in that thing you want so badly. If you can't banish that
old negative message, get a second opinion from someone you trust.
Ask for tough love, but kindness, too. Talent and good ideas need to be
nurtured, so give yourself the gift of letting them grow.
"We simply assume that the way we see things is the way they really are or the way
they should be. And our attitudes and behaviors grow out of these assumptions."
9. Question Your Thoughts and Assumptions
12. There will always be someone doing something you don't like. Always.
Recognize this fact and rise above your frustration or anger and be
better. Be an example of good behavior in all you do. You'll effect positive
change - the ripple effect - and it'll leave you feeling expansive, satisfied.
"Be a light, not a judge. Be a model, not a critic."
10. Be a Light, Be a Model
13. If someone says something you disagree with, speak up. Everyone else
standing there will admire you for it. They were probably thinking the
same thing but didn't have the courage to say it, so be the courageous
one. Inspire someone else to do the same down the line.
"One of the most important ways to manifest integrity is to be loyal to those
who are not present. In doing so, we build the trust of those who are present."
11. Speak Up
14. It's up to you to make your life happen, and all it takes are baby
steps, one after another. Put an extra $50 a month toward your
debt. Check the job listings every morning. Take a class or join
a group to meet new people. Action leads to progress.
"We immediately become more effective when we decide to change ourselves
rather than asking things to change for us."
12. Take Charge and Take Action
15. First, lighten up. You've got a lot of years left, and you need a joy
infusion. Have some fun, love your people, laugh loud. Next, think
big. Make your life stand for something bigger than yourself.
Create change. Leave a mark. Start now.
13. Lighten Up and Think Big
"Live, love, laugh, leave a legacy."
16. Taking proper care of your mind and body is important but going a step
further and focusing on enriching yourself through reading, learning and
teaching can be crucial to developing the strong cultural and social
background which will give you that extra edge in marketing tasks.
14. Sharpen The Saw
As Covey says, it means “preserving and enhancing the greatest asset
17. 15. Remember That Decisions Decide Destinies
Your decisions will ultimately decide where you go in this life; you’re not
limited by the accomplishments of your parents, and you’re not confined to
the achievements of your peers. You can achieve whatever you believe you
can achieve, and you can do whatever you believe you can do.
“We are the creative force of our life, and through our own decisions rather
than our conditions, if we carefully learn to do certain things, we can
accomplish those goals.”
18. We are not animals. We are not a product of what has
happened to us in our past. We have the power of
choice. - Stephen Covey
Thank You Very Much