Upcoming SlideShare
×

10 Laws Of Simplicity

16,557
-1

Published on

10 Laws Of Simplicity

Published in: Business, Technology, Design
29 Likes
Statistics
Notes
• Full Name
Comment goes here.

Are you sure you want to Yes No
Your message goes here
• Be the first to comment

Views
Total Views
16,557
On Slideshare
0
From Embeds
0
Number of Embeds
5
Actions
Shares
0
801
0
Likes
29
Embeds 0
No embeds

No notes for slide

10 Laws Of Simplicity

1. 1. 10<br />By John Maeda<br />Laws Of Simplicity<br />“Simplicity is about subtracting the obvious and adding the meaningful.”<br />
2. 2. Law # 1 : Reduce<br />“The simplest way to achieve simplicity is through thoughtful reduction.” Showing everything is not the simplest way. Thoughtful reduction means removing everything not related to the aim of activities. Maeda offers a concise method for working with this law called SHE: shrink, hide and embody. <br />
3. 3. Google is an overused example. Yet, I go to it here because it’s so appropriate. When they brought the bare page with only a search box to the Web.<br />You have to find the balance point. You know you’ve gone too simple when you realize it needs to be a little more complex. And you know it’s too complex when you can make it simpler without losing something necessary in the process. <br />
4. 4. Law # 2 : Organize<br />“Organization makes a system of many appear fewer.” When you can’t reduce and hide any more, organize what’s left into something meaningful. Here again Maeda offers a method for doing just this he calls SLIP: sort, label, integrate and prioritize. <br />
5. 5. Groups are important: they differentiate the different areas and functions of your interface. When you squint, can you clearly see the different groups, or is it all just one big forest of content?<br />
6. 6. Law # 3 : Time<br />“Savings in time feels like simplicity.” Time is of the essence. Time is money. And for a freelancers, it is doubly important. The faster you accomplish what you set out to do, the more free time you have to do multiple things and the more you can branch out and diversify.<br />
7. 7. The iPod Shuffle music player shrinks time by removing song selection from the process of playing your music tracks — simply hit Play and the device will play songs at random. <br />
8. 8. Law # 4 : Learn<br />“Knowledge makes everything simpler.” Taking the time to learn that process greatly changed the way we consume information.  Once you know something, you save time, which directly equates to simplicity. <br />
9. 9. Thus operating a screw is not as simple as it appears. And it’s such an apparently simple object!. So while the screw is a simple design, you need to know which way to turn it.<br />
10. 10. Law # 5 : Difference<br />“Simplicity and complexity need each other.”Without the counterpoint of complexity, we could not recognize simplicity when we see it. Like many opposites, simple and complex aren’t that different. Many times, the simple thing just disguises very complex things going on behind the scenes. The law acknowledges that in order to achieve simplicity, we must have complexity.<br />
11. 11. The more complexity there is in the market, the more that something simpler stands out. <br />
12. 12. Law # 6 : Context<br />“What lies in the periphery of simplicity is definitely not peripheral.” You must ask the question to yourself, “How directed can I stand to feel?” and “How directionless can I afford to be?” The law <br />of context says a designer should let visitors, whether to a Web site or state park, feel “comfortably lost.” Maybe that is the “feel” half of “look and feel?”<br />
13. 13. “At some point, with successive addition <br />of more sophisticated elements, the true value of the untainted forest suddenly vanishes.” <br />
14. 14. Law # 7 : Emotion<br />“More emotions are better than less.” The law of context : color can help point the way. The law of differences : we need multiple colors to provide proper contrast between unlike elements. The law of organize : it would be appropriate to use colors to separate different categories. The designers want different colors, or some sort of graphic. Asked why, one might say, “it just feels right.”<br />
15. 15. “When emotions are considered above everything else, don’t be afraid to add more ornament or layers of meaning.”<br />
16. 16. Law # 8 : Trust<br />“In simplicity we trust.” You must ask question to yourself, “How much do you need to know about <br />a system?” and “How much does the system know about you?” If tools ask for too much, they’ll lose some of the trust they’ve built up. If tools get too personal before building trust, they’ll lose users before they even get a chance to build trust.<br />
17. 17. Computer tools give us the option to undo often, and no infinitely. Digital media is a forgiving media. Any visual mark, spoken utterance, or typed word entered into a the digital domain can just as easily be removed.<br />
18. 18. Law # 9 : Failure<br />“Some things can never be made simple.” Attempting to simplify a complex procedure is reasonable. It may end in failure or it could lead to a more usable product. Maeda says there is a “Return on Failure,” too. <br />
19. 19. Google Maps revolutionized online mapping with its time-saving click-and-drag interface. The product was introduced in 2005, but would have ended in failure any time earlier because browser differences were so much greater.<br />
20. 20. Law # 10 : The One<br />“Simplicity is about subtracting the obvious and adding the meaningful.” With a great definition like that, it should be clear why simplicity is everyone’s job. There is enough complexity in the world without even trying. <br />
21. 21. “Simplicity is hopelessly subtle and many of its defining characteristics are implicit (noting that it hides in simplicity)… When in doubt, turn to the tenth law: the one. It’s simpler that way.<br />
22. 22. When something is too obvious, it’s probably unneeded. With the obvious removed, the meaningful comes into view. Here are the other nine laws of simplicity, stated in terms of The One:<br />Reduce : Removes unneeded features.<br />Organize :Saves some of the features for when needed.<br />Time : Speeding up a process removes unneeded waste of time.<br />Learn : Remove unneeded confusion by explaining.<br />Differences : If everything is meaningful, nothing is.<br />Context : Make the meaningful subtle.<br />Emotion : Sometimes something can be obvious and meaningful.<br />Trust : When we trust that we’re seeing something meaningful, even more can be removed.<br />Failure : Sometimes with only the meaningful remaining, it’s still complex.<br />
23. 23. Thank You Very Much<br />SompongYusoontorn<br />
1. A particular slide catching your eye?

Clipping is a handy way to collect important slides you want to go back to later.