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Why "Typical" Sucks in Branding
Why "Typical" Sucks in Branding
Why "Typical" Sucks in Branding
Why "Typical" Sucks in Branding
Why "Typical" Sucks in Branding
Why "Typical" Sucks in Branding
Why "Typical" Sucks in Branding
Why "Typical" Sucks in Branding
Why "Typical" Sucks in Branding
Why "Typical" Sucks in Branding
Why "Typical" Sucks in Branding
Why "Typical" Sucks in Branding
Why "Typical" Sucks in Branding
Why "Typical" Sucks in Branding
Why "Typical" Sucks in Branding
Why "Typical" Sucks in Branding
Why "Typical" Sucks in Branding
Why "Typical" Sucks in Branding
Why "Typical" Sucks in Branding
Why "Typical" Sucks in Branding
Why "Typical" Sucks in Branding
Why "Typical" Sucks in Branding
Why "Typical" Sucks in Branding
Why "Typical" Sucks in Branding
Why "Typical" Sucks in Branding
Why "Typical" Sucks in Branding
Why "Typical" Sucks in Branding
Why "Typical" Sucks in Branding
Why "Typical" Sucks in Branding
Why "Typical" Sucks in Branding
Why "Typical" Sucks in Branding
Why "Typical" Sucks in Branding
Why "Typical" Sucks in Branding
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Why "Typical" Sucks in Branding

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  • 1. WHY “TYPICAL” SUCKS A PLEA FOR BRANDING THAT MAKES SENSE
  • 2. Did ‘typical’ ever forward the progress of anythin DID “TYPICAL” EVER FORWARD THE PROGRESS OF ANYTHING?
  • 3. Did ‘typical’ ever forward the progress of anythin LIKE FIRE. THAT WASN’T TYPICAL, BUT IT MADE THINGS BETTER.
  • 4. Did ‘typical’ ever forward the progress of anythin SURE, SOME PROTESTED WITH “IF IT’S NOT BROKEN, DON’T FIX IT.” SO THOSE PEOPLE ENJOYED RAW FOOD AND COLD NIGHTS...
  • 5. Did ‘typical’ ever forward the progress of anythin WHAT ABOUT THE WHEEL? NOT SO TYPICAL.
  • 6. Did ‘typical’ ever forward the progress of anythin OR THE DOUGHNUT?
  • 7. Did ‘typical’ ever forward the progress of anythin OR THE TELEPHONE?
  • 8. Did ‘typical’ ever forward the progress of anythin OR THE HANDSHAKE? (AFTER ALL, THE WAVE WAS WORKING OUT JUST FINE, WHO NEEDED SOMETHING NEW?)
  • 9. Did ‘typical’ ever forward the progress of anythin WHAT ABOUT OVERNIGHT SHIPPING?
  • 10. Did ‘typical’ ever forward the progress of anythin OR UNDERWEAR? (I CAN HEAR IT NOW: “I KNOW WHERE EVERYTHING IS, WHAT DO I NEED THAT FOR?”)
  • 11. Did ‘typical’ ever forward the progress of anythin OR THE IDEA OF IMPORTING THE CULTURAL OASIS KNOWN AS THE COFFEEHOUSE?
  • 12. Did ‘typical’ ever forward the progress of anythin OR PORTABLE MUSIC?
  • 13. Did ‘typical’ ever forward the progress of anythin WHEN YOU LOOK AT IT,
  • 14. Did ‘typical’ ever forward the progress of anythin HOW MANY OF TODAY’S “TYPICAL” THINGS
  • 15. Did ‘typical’ ever forward the progress of anythin STARTED OUT AS NON-TYPICAL IDEAS?
  • 16. POSSIBLY EVERYTHING ?
  • 17. WHY “TYPICAL” IS BAD MATH
  • 18. Did ‘typical’ ever forward the progress of anythin USUALLY YOU ADD 2 THINGS AND THEY TOTAL MORE.
  • 19. Did ‘typical’ ever forward the progress of anythin BUT WITH TYPICAL, YOU ADD MORE TYPICAL AND YOU GET LESS.
  • 20. LIKE LESS IMPACT
  • 21. OR LESS INTEREST
  • 22. AND LESS MEANING
  • 23. WITH LESS VITALITY
  • 24. PROBABLY LESSTO INVITATIONS CORPORATE PARTIES
  • 25. AND LESSTHE RESPECT IN MARKETING COMMITTEE
  • 26. OR A NEW NICKNAME LIKE,“LES.”
  • 27. SO NOW WE KNOW WHY “TYPICAL” IS BAD MATH
  • 28. WHICH BRINGS US TO THE BOTTOM
  • 29. Did ‘typical’ ever forward the progress of anythin WHEN IT COMES TO BRANDING,
  • 30. TYPICAL Did ‘typical’ ever forward the progress of anythin ISN’T THE PROBLEM
  • 31. Did ‘typical’ ever forward the progress of anythin ACCEPTING IT AS THE ANSWER IS.
  • 32. Did ‘typical’ ever forward the progress of anythin HELP PUT AN END TO THIS EPIDEMIC visit: www.risingabovethenoise.com

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