Why "Typical" Sucks in Branding
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Why "Typical" Sucks in Branding

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Why "Typical" Sucks in Branding Why "Typical" Sucks in Branding Presentation Transcript

  • WHY “TYPICAL” SUCKS A PLEA FOR BRANDING THAT MAKES SENSE
  • Did ‘typical’ ever forward the progress of anythin DID “TYPICAL” EVER FORWARD THE PROGRESS OF ANYTHING?
  • Did ‘typical’ ever forward the progress of anythin LIKE FIRE. THAT WASN’T TYPICAL, BUT IT MADE THINGS BETTER.
  • Did ‘typical’ ever forward the progress of anythin SURE, SOME PROTESTED WITH “IF IT’S NOT BROKEN, DON’T FIX IT.” SO THOSE PEOPLE ENJOYED RAW FOOD AND COLD NIGHTS...
  • Did ‘typical’ ever forward the progress of anythin WHAT ABOUT THE WHEEL? NOT SO TYPICAL.
  • Did ‘typical’ ever forward the progress of anythin OR THE DOUGHNUT?
  • Did ‘typical’ ever forward the progress of anythin OR THE TELEPHONE?
  • Did ‘typical’ ever forward the progress of anythin OR THE HANDSHAKE? (AFTER ALL, THE WAVE WAS WORKING OUT JUST FINE, WHO NEEDED SOMETHING NEW?)
  • Did ‘typical’ ever forward the progress of anythin WHAT ABOUT OVERNIGHT SHIPPING?
  • Did ‘typical’ ever forward the progress of anythin OR UNDERWEAR? (I CAN HEAR IT NOW: “I KNOW WHERE EVERYTHING IS, WHAT DO I NEED THAT FOR?”)
  • Did ‘typical’ ever forward the progress of anythin OR THE IDEA OF IMPORTING THE CULTURAL OASIS KNOWN AS THE COFFEEHOUSE?
  • Did ‘typical’ ever forward the progress of anythin OR PORTABLE MUSIC?
  • Did ‘typical’ ever forward the progress of anythin WHEN YOU LOOK AT IT,
  • Did ‘typical’ ever forward the progress of anythin HOW MANY OF TODAY’S “TYPICAL” THINGS
  • Did ‘typical’ ever forward the progress of anythin STARTED OUT AS NON-TYPICAL IDEAS?
  • POSSIBLY EVERYTHING ?
  • WHY “TYPICAL” IS BAD MATH
  • Did ‘typical’ ever forward the progress of anythin USUALLY YOU ADD 2 THINGS AND THEY TOTAL MORE.
  • Did ‘typical’ ever forward the progress of anythin BUT WITH TYPICAL, YOU ADD MORE TYPICAL AND YOU GET LESS.
  • LIKE LESS IMPACT
  • OR LESS INTEREST
  • AND LESS MEANING
  • WITH LESS VITALITY
  • PROBABLY LESSTO INVITATIONS CORPORATE PARTIES
  • AND LESSTHE RESPECT IN MARKETING COMMITTEE
  • OR A NEW NICKNAME LIKE,“LES.”
  • SO NOW WE KNOW WHY “TYPICAL” IS BAD MATH
  • WHICH BRINGS US TO THE BOTTOM
  • Did ‘typical’ ever forward the progress of anythin WHEN IT COMES TO BRANDING,
  • TYPICAL Did ‘typical’ ever forward the progress of anythin ISN’T THE PROBLEM
  • Did ‘typical’ ever forward the progress of anythin ACCEPTING IT AS THE ANSWER IS.
  • Did ‘typical’ ever forward the progress of anythin HELP PUT AN END TO THIS EPIDEMIC visit: www.risingabovethenoise.com