The problem with
BRANDING
2009

A
risingabovethenoise.com
PRODUCTION

The problem with
BRANDING
2009

The problem is
that results
will show up
EVENTUALLY

What about those
who don’t have that
LUXURY?

What about those
who need results
NOW?

Here are some
FACTS

When a small city
needed a new brand
to attract
TOURISTS

The following
branding increased
walk-in visitors
500%

It started with the
new identity and slogan

Then a series of
ICONS

So travelers
could identify
what interested
THEM

Then a series of
POSTERS

We added some
MERCHANDISE

And made thirsty
guests feel
WELCOME

The end result was a
500%
increase in
walk-in visitors
in the first 12 months

The following
repackaging
increased sales
20%

In the first
MONTH

Why?
Because 65 bins of coffee
beans confused people
while 4 categories of taste
profiles enthralled people

This next company
increased
400%
in the last 3 years

Why?
Because every package
shipped was an
opportunity to reach
5 to 10 more people

So shipping boxes
were made
IMPOSSIBLE
to ignore.

And they still
GREW
to highest ever
year in 2008

And in this economy,
this next client saw
their highest sales in
2008

Why?
Because every tech
company mistakenly talks
about technology. Instead
we spoke about the real
reason technology works:
People.

This gourmet truffle
maker saw sales
increase in the first
30 DAYS
(we’ll tell you how much soon)

Keep in mind,
there were
NO
new flavors.

There were
NO
new promotions.

There was
NO
new pricing.

There were
NO
new sales personnel.

There was
NOTHING
new except the
packaging on
their shelves.

SO HOW
MUCH?

In the first month,
sales of truffles
increased
300%

The next three months
saw each month
EXCEED
each previous
month’s sales

So, we did
MORE

This product
saw about a
20X increase
in sales
(same recipe inside,
different “recipe” outside)

We then
created some
SHAMELESS
promotion

Plus ads that
SEDUCE
the viewer

So, if anyone tells you
some fluff about results
and branding, show
them this, and know it’s
NOT TRUE

That was the politically
CORRECT
way of saying it

Want to know more?
Visit
risingabovethenoise.com

Or buy the book that outlines
how it was all done at
blurb.com
(go to bookstore link, type in brier)

Or visit
risingabovethenoise.com

OR at
Buy the book
blurb.com
(go to bookstore link, type in brier)

All designs and intellectual property
created by DBD International.
www.risingabovethenoise.com
©2009 DBD International