The Problem with Branding
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The Problem with Branding

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If you ever heard anyone say, "Well, branding results take time," this is your answer to that pile of...

If you ever heard anyone say, "Well, branding results take time," this is your answer to that pile of...

More information can be found at www.risingabovethenoise.com

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The Problem with Branding The Problem with Branding Presentation Transcript

  • The problem with BRANDING
  • That its results will show up EVENTUALLY
  • What about those who need results NOW?
  • Here are some FACTS
  • When a small city needed a new brand to attract TOURISTS
  • The following branding increased walk-in visitors 500%
  • It started with the new identity and slogan
  • Then a series of ICONS
  • Then a series of POSTERS
  • We added some MERCHANDISE
  • The end result was a 500% in walk-in visitors in the first 12 months after the launch
  • The following repackaging increased sales 20%
  • In the first MONTH
  • This company increased 400% in 3 years
  • And they still GREW for highest ever year in 2008
  • And in this economy, this next client saw their highest sales in 2008
  • This gourmet truffle maker saw sales increase in the first 30 DAYS (we’ll tell you how much soon)
  • Keep in mind, there were NO new flavors.
  • There were NO new promotions.
  • There was NO new pricing.
  • There were NO new sales personnel.
  • There was NOTHING new except the packaging on their shelves.
  • SO HOW MUCH?
  • In the first month, sales of truffles increased 300%
  • The next three months saw each month EXCEED each previous month’s sales
  • So, we did MORE
  • About 20X sales increase
  • We then created some SHAMELESS promotion
  • So, if anyone tells you some fluff about results and branding, show them this, and know it’s NOT TRUE
  • That was the politically CORRECT way of saying it
  • Want to know more? Visit risingabovethenoise.com
  • Or buy the book that outlines how it was all done at blurb.com (go to bookstore link, type in brier)
  • All designs and intellectual property created by DBD International. www.risingabovethenoise.com