The problem with
BRANDING

That its results
will show up
EVENTUALLY

What about those
who need results
NOW?

Here are some
FACTS

When a small city
needed a new brand
to attract
TOURISTS

The following
branding increased
walk-in visitors
500%

It started with the
new identity and slogan

Then a series of
ICONS

Then a series of
POSTERS

We added some
MERCHANDISE

The end result was a
500%
in walk-in visitors
in the first 12 months
after the launch

The following
repackaging
increased sales
20%

In the first
MONTH

This company
increased
400%
in 3 years

And they still
GREW
for highest ever
year in 2008

And in this economy,
this next client saw
their highest sales in
2008

This gourmet truffle
maker saw sales
increase in the first
30 DAYS
(we’ll tell you how much soon)

Keep in mind,
there were
NO
new flavors.

There were
NO
new promotions.

There was
NO
new pricing.

There were
NO
new sales personnel.

There was
NOTHING
new except the
packaging on their
shelves.

SO HOW
MUCH?

In the first month,
sales of truffles
increased
300%

The next three months
saw each month
EXCEED
each previous
month’s sales

So, we did
MORE

About
20X
sales increase

We then
created some
SHAMELESS
promotion

So, if anyone tells you
some fluff about results
and branding, show
them this, and know it’s
NOT TRUE

That was the politically
CORRECT
way of saying it

Want to know more?
Visit
risingabovethenoise.com

Or buy the book that outlines
how it was all done at
blurb.com
(go to bookstore link, type in brier)

All designs and intellectual property
created by DBD International.
www.risingabovethenoise.com