The problem with
BRANDING
That its results
 will show up
EVENTUALLY
What about those
who need results
   NOW?
Here are some
FACTS
When a small city
needed a new brand
    to attract
TOURISTS
The following
branding increased
  walk-in visitors
 500%
It started with the
new identity and slogan
Then a series of
ICONS
Then a series of
POSTERS
We added some
MERCHANDISE
The end result was a
   500%
 in walk-in visitors
in the first 12 months
    after the launch
The following
  repackaging
increased sales
   20%
In the first
MONTH
This company
  increased
 400%
 in 3 years
And they still
   GREW
for highest ever
  year in 2008
And in this economy,
 this next client saw
their highest sales in
    2008
This gourmet truffle
  maker saw sales
increase in the first
 30 DAYS
(we’ll tell you how much soon)
Keep in mind,
 there were
  NO
new flavors.
There were
    NO
new promotions.
There was
  NO
new pricing.
There were
      NO
new sales personnel.
There was
NOTHING
 new except the
packaging on their
    shelves.
SO HOW
MUCH?
In the first month,
 sales of truffles
     increased
 300%
The next three months
   saw each month
    EXCEED
    each previous
    month’s sales
So, we did
MORE
About
   20X
sales increase
We then
created some
SHAMELESS
 promotion
So, if anyone tells you
some fluff about results
  and branding, show
them this, and know it’s

NOT TRUE
That was the politically
CORRECT
   way of saying it
Want to know more?
          Visit
risingabovethenoise.com
Or buy the book that outlines
    how it was all done at
           blurb.com
 (go to bookstore link, type in brier)
All designs and intellectual property
    created by DBD International.
    www.risingabovethenoise.com
The Problem with Branding
The Problem with Branding
The Problem with Branding
The Problem with Branding
The Problem with Branding
The Problem with Branding
The Problem with Branding
The Problem with Branding
The Problem with Branding
The Problem with Branding
The Problem with Branding
The Problem with Branding
The Problem with Branding
The Problem with Branding
The Problem with Branding
The Problem with Branding
The Problem with Branding
The Problem with Branding
The Problem with Branding
The Problem with Branding
The Problem with Branding
The Problem with Branding
The Problem with Branding
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The Problem with Branding

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If you ever heard anyone say, "Well, branding results take time," this is your answer to that pile of...

More information can be found at www.risingabovethenoise.com

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The Problem with Branding

  1. 1. The problem with BRANDING
  2. 2. That its results will show up EVENTUALLY
  3. 3. What about those who need results NOW?
  4. 4. Here are some FACTS
  5. 5. When a small city needed a new brand to attract TOURISTS
  6. 6. The following branding increased walk-in visitors 500%
  7. 7. It started with the new identity and slogan
  8. 8. Then a series of ICONS
  9. 9. Then a series of POSTERS
  10. 10. We added some MERCHANDISE
  11. 11. The end result was a 500% in walk-in visitors in the first 12 months after the launch
  12. 12. The following repackaging increased sales 20%
  13. 13. In the first MONTH
  14. 14. This company increased 400% in 3 years
  15. 15. And they still GREW for highest ever year in 2008
  16. 16. And in this economy, this next client saw their highest sales in 2008
  17. 17. This gourmet truffle maker saw sales increase in the first 30 DAYS (we’ll tell you how much soon)
  18. 18. Keep in mind, there were NO new flavors.
  19. 19. There were NO new promotions.
  20. 20. There was NO new pricing.
  21. 21. There were NO new sales personnel.
  22. 22. There was NOTHING new except the packaging on their shelves.
  23. 23. SO HOW MUCH?
  24. 24. In the first month, sales of truffles increased 300%
  25. 25. The next three months saw each month EXCEED each previous month’s sales
  26. 26. So, we did MORE
  27. 27. About 20X sales increase
  28. 28. We then created some SHAMELESS promotion
  29. 29. So, if anyone tells you some fluff about results and branding, show them this, and know it’s NOT TRUE
  30. 30. That was the politically CORRECT way of saying it
  31. 31. Want to know more? Visit risingabovethenoise.com
  32. 32. Or buy the book that outlines how it was all done at blurb.com (go to bookstore link, type in brier)
  33. 33. All designs and intellectual property created by DBD International. www.risingabovethenoise.com
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