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The Problem with Branding
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If you ever heard anyone say, "Well, branding results take time," this is your answer to that pile of... …

If you ever heard anyone say, "Well, branding results take time," this is your answer to that pile of...

More information can be found at www.risingabovethenoise.com

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Transcript

  • 1. The problem with BRANDING
  • 2. That its results will show up EVENTUALLY
  • 3. What about those who need results NOW?
  • 4. Here are some FACTS
  • 5. When a small city needed a new brand to attract TOURISTS
  • 6. The following branding increased walk-in visitors 500%
  • 7. It started with the new identity and slogan
  • 8. Then a series of ICONS
  • 9. Then a series of POSTERS
  • 10. We added some MERCHANDISE
  • 11. The end result was a 500% in walk-in visitors in the first 12 months after the launch
  • 12. The following repackaging increased sales 20%
  • 13. In the first MONTH
  • 14. This company increased 400% in 3 years
  • 15. And they still GREW for highest ever year in 2008
  • 16. And in this economy, this next client saw their highest sales in 2008
  • 17. This gourmet truffle maker saw sales increase in the first 30 DAYS (we’ll tell you how much soon)
  • 18. Keep in mind, there were NO new flavors.
  • 19. There were NO new promotions.
  • 20. There was NO new pricing.
  • 21. There were NO new sales personnel.
  • 22. There was NOTHING new except the packaging on their shelves.
  • 23. SO HOW MUCH?
  • 24. In the first month, sales of truffles increased 300%
  • 25. The next three months saw each month EXCEED each previous month’s sales
  • 26. So, we did MORE
  • 27. About 20X sales increase
  • 28. We then created some SHAMELESS promotion
  • 29. So, if anyone tells you some fluff about results and branding, show them this, and know it’s NOT TRUE
  • 30. That was the politically CORRECT way of saying it
  • 31. Want to know more? Visit risingabovethenoise.com
  • 32. Or buy the book that outlines how it was all done at blurb.com (go to bookstore link, type in brier)
  • 33. All designs and intellectual property created by DBD International. www.risingabovethenoise.com