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Branding in a Highly Competitive Industry

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http://www.RisingAboveTheNoise.com Joanna Vargas is New York City's leading skin care celebrity facialist with a loyal client base. Yet a rebrand was necessary to boost the salon's business to new …

http://www.RisingAboveTheNoise.com Joanna Vargas is New York City's leading skin care celebrity facialist with a loyal client base. Yet a rebrand was necessary to boost the salon's business to new levels of growth. David Brier shows the first wave of this rebrand and how this was applied to the new skin care line helping the salon to triple its growth this year. David Brier is interviewed to cover the strategy.

Published in: Business

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