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Creating a winning brand: How to make killer brands and influence people
Creating a winning brand: How to make killer brands and influence people
Creating a winning brand: How to make killer brands and influence people
Creating a winning brand: How to make killer brands and influence people
Creating a winning brand: How to make killer brands and influence people
Creating a winning brand: How to make killer brands and influence people
Creating a winning brand: How to make killer brands and influence people
Creating a winning brand: How to make killer brands and influence people
Creating a winning brand: How to make killer brands and influence people
Creating a winning brand: How to make killer brands and influence people
Creating a winning brand: How to make killer brands and influence people
Creating a winning brand: How to make killer brands and influence people
Creating a winning brand: How to make killer brands and influence people
Creating a winning brand: How to make killer brands and influence people
Creating a winning brand: How to make killer brands and influence people
Creating a winning brand: How to make killer brands and influence people
Creating a winning brand: How to make killer brands and influence people
Creating a winning brand: How to make killer brands and influence people
Creating a winning brand: How to make killer brands and influence people
Creating a winning brand: How to make killer brands and influence people
Creating a winning brand: How to make killer brands and influence people
Creating a winning brand: How to make killer brands and influence people
Creating a winning brand: How to make killer brands and influence people
Creating a winning brand: How to make killer brands and influence people
Creating a winning brand: How to make killer brands and influence people
Creating a winning brand: How to make killer brands and influence people
Creating a winning brand: How to make killer brands and influence people
Creating a winning brand: How to make killer brands and influence people
Creating a winning brand: How to make killer brands and influence people
Creating a winning brand: How to make killer brands and influence people
Creating a winning brand: How to make killer brands and influence people
Creating a winning brand: How to make killer brands and influence people
Creating a winning brand: How to make killer brands and influence people
Creating a winning brand: How to make killer brands and influence people
Creating a winning brand: How to make killer brands and influence people
Creating a winning brand: How to make killer brands and influence people
Creating a winning brand: How to make killer brands and influence people
Creating a winning brand: How to make killer brands and influence people
Creating a winning brand: How to make killer brands and influence people
Creating a winning brand: How to make killer brands and influence people
Creating a winning brand: How to make killer brands and influence people
Creating a winning brand: How to make killer brands and influence people
Creating a winning brand: How to make killer brands and influence people
Creating a winning brand: How to make killer brands and influence people
Creating a winning brand: How to make killer brands and influence people
Creating a winning brand: How to make killer brands and influence people
Creating a winning brand: How to make killer brands and influence people
Creating a winning brand: How to make killer brands and influence people
Creating a winning brand: How to make killer brands and influence people
Creating a winning brand: How to make killer brands and influence people
Creating a winning brand: How to make killer brands and influence people
Creating a winning brand: How to make killer brands and influence people
Creating a winning brand: How to make killer brands and influence people
Creating a winning brand: How to make killer brands and influence people
Creating a winning brand: How to make killer brands and influence people
Creating a winning brand: How to make killer brands and influence people
Creating a winning brand: How to make killer brands and influence people
Creating a winning brand: How to make killer brands and influence people
Creating a winning brand: How to make killer brands and influence people
Creating a winning brand: How to make killer brands and influence people
Creating a winning brand: How to make killer brands and influence people
Creating a winning brand: How to make killer brands and influence people
Creating a winning brand: How to make killer brands and influence people
Creating a winning brand: How to make killer brands and influence people
Creating a winning brand: How to make killer brands and influence people
Creating a winning brand: How to make killer brands and influence people
Creating a winning brand: How to make killer brands and influence people
Creating a winning brand: How to make killer brands and influence people
Creating a winning brand: How to make killer brands and influence people
Creating a winning brand: How to make killer brands and influence people
Creating a winning brand: How to make killer brands and influence people
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Creating a winning brand: How to make killer brands and influence people

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Love branding? Want the download of this Slideshare presentation on branding? …

Love branding? Want the download of this Slideshare presentation on branding?
Simply click here to share it: http://goo.gl/OJS7ub

What is branding? How does one create a brand? Brand identity specialist and Fast Company expert blogger David Brier has unearthed a key trend found in big brands or small brands that do big business. It's a secret strategy but one you'll find amongst brands that are successful, make sales and are respected amongst its core audience.

You can find out more about this at http://www.risingabovethenoise.com

You can follow David on Twitter @davidbrier

David is available for speaking engagements as well as transforming ordinary brands into extraordinary brands.

David has said, "Cookie cutters are for baking, not branding."

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  • 1. how to make KILLER BRANDS & influence PEOPLE
  • 2. Want a killer brand?
  • 3. Forgetaboutlove. It’sarealbuzzkill.
  • 4. Whatyouneedis somethingtohate.
  • 5. say hello to your customer
  • 6. He(orshe)hasthings theydespise.
  • 7. stuff they love.
  • 8. stuff they love. stuff they hate.
  • 9. Sodothebest brands.
  • 10. Hating inconvenience
  • 11. Netflix hated making the couch potato do anything more than was necessary to sustain uninterrupted couch-potatoing Hating inconvenience
  • 12. Hating loss of suction
  • 13. Dyson hated the existing stagnant vacuum cleaner category and its loss of suction Hating loss of suction
  • 14. Hating limitations
  • 15. Hating limitations Harley-Davidson® rejected anything that held you back from freedom of expression in life — and on the road.
  • 16. Hating excuses
  • 17. Nike hated the tradition of “selling sports shoes” and instead sold the dream and what everyday people aspired to be Hating excuses
  • 18. Hating outdated traditions
  • 19. Starbucks hated the old coffee standard and offered a coffee experience inspired by the coffee houses in Italy Hating outdated traditions
  • 20. Hating limitations
  • 21. Pixar hated the old school of animation and its failure to use technology to reach for infinity and beyond Hating limitations
  • 22. Hating conformity
  • 23. Apple hated the big established goliaths that put technology first and user experience second Hating conformity
  • 24. Togreatbrands,having anenemyisn’tachoice.
  • 25. Togreatbrands,having anenemyisn’tachoice. It’sarequirementfor survival(likeairand takingthatnextbreath).
  • 26. Factis, oppositesattract.
  • 27. Factis, oppositesattract. Andeachmakes theotherstronger.
  • 28. Hereare someexamples.
  • 29. TheForce.
  • 30. TheForce. TheEvilEmpire.
  • 31. Innovative.
  • 32. Innovative. Stagnant.
  • 33. Awesome.
  • 34. Awesome. Average.
  • 35. Brilliant.
  • 36. Brilliant. Stupid.
  • 37. Life.
  • 38. Life. Death.
  • 39. Black.
  • 40. Black. White.
  • 41. Good.
  • 42. Good. Evil.
  • 43. Aboutyou.
  • 44. Aboutyou. Aboutus.
  • 45. Impossible.
  • 46. Impossible. Possible.
  • 47. TheGoodWitch.
  • 48. TheGoodWitch. TheBadWitch.
  • 49. Heaven.
  • 50. Heaven. Hell.
  • 51. Whilemanysaythey lovevanilla,it’sthe hotfudgeeverybody craves(andtalksabout).
  • 52. Soit’sthatperfect balanceofthose opposites—hotand cold—thatwins.
  • 53. ANSWERTHIS:
  • 54. ANSWERTHIS: Whatdoesyour brandstandfor?
  • 55. Writedown youranswer.
  • 56. NOWTHIS:
  • 57. NOWTHIS: Whatdoesyour brandoppose?
  • 58. Writedown youranswer.
  • 59. Usewhatyouhate tostrengthenyour convictionforwhat yourbrandloves.
  • 60. use them both to create KILLER BRANDS & influence PEOPLE
  • 61. use them both to create KILLER BRANDS & influence PEOPLE “Aaargh.”
  • 62. use them both to create KILLER BRANDS & influence PEOPLE “OK,Iseewhat youmean! Iloveyoutoo.”
  • 63. Forexample,Ilove thatoverhalf-a-million peoplehaveviewed mypresentations...
  • 64. AndIhatethatonly half-a-millionpeople haveviewedmy presentations.(So manymorecouldgain fromviewingthem.)
  • 65. Whichones?
  • 66. Ifyou’reinneedofno-B.S.brandinsight,thenthisone:
  • 67. Ifyou’rebrandinganythingatall,thenthisone:
  • 68. Ifyou’rerebrandinganexistingbrand,thenthisone:
  • 69. Ifyou’reimmersedincommitteehell,thenthisone:
  • 70. TWITTER FACEBOOK LINKEDIN thendownloadyourfreepdf! Sharetodownload yourfreePDFof thispresentation Click on the icon above to share
  • 71. Visitandsubscribeat RisingAboveTheNoise.com FollowDavidBrierontwitter: @davidbrier Design,artdirectionandtextby DavidBrierofDBDInternational Copyright2013DBDInternational Want more?

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