CREATING A CULTURETHAT FOSTERS BRANDSUPERHEROES
From Lance Armstrong      to everyone’s bedroom,it’s all about peak performance.
From Lance Armstrong      to everyone’s bedroom,it’s all about peak performance.   Y brand is no exception.     our
Truth or dare:
Truth or dare:  How many CEOs or brandmanagers go out for an after-work drink only to have their brand   magically transfo...
This        YOUR BRAND       BEFORE A DRINK
This        YOUR BRAND       BEFORE A DRINK or        YOUR BRAND       BEFORE A DRINK
This                    to this        YOUR BRAND                 YOUR BRAND       BEFORE A DRINK             AFTER A DRIN...
This                    to this        YOUR BRAND                 YOUR BRAND       BEFORE A DRINK             AFTER A DRIN...
{ }            Oooooh...branding doesn’t get better than this...
{ }            Oooooh...branding doesn’t get better than this...   Enhanced brand performance      nobody sees but you...
Only for reality toshow up and greetyou in the morning       (after all the alcohol       has left the building)
Only for reality toshow up and greet               “GOOD MORNING”you in the morning       (after all the alcohol       has...
Y real enhanced  et,brand performance      is possible.
Y real enhanced  et,brand performance      is possible.(After all, superheroes are real.)
So we conducted a nationwide survey* touncover the 5 stupid things that reduce brand performance and prevent ordinary huma...
5 stupid habits thathold down brand   performance
5 stupid habits thathold down brand   performance         Uh                       oh...
ntial  Poterhero  supeStupid brand habit #1:   Getting along
Too often in companies, the social and political skill of “gettingalong” overrides the more needed culture for innovationa...
The old habit:Being politically motivatedto “get along.”
The new habit:Start disrupting (frequently)with responsible abandon.
With your brandThe new habit:Start disrupting (frequently)with responsible abandon.
With your brand                       With your namingThe new habit:Start disrupting (frequently)with responsible abandon.
With your brand                       With your naming                       With your campaignsThe new habit:Start disrup...
With your brand                       With your naming                       With your campaigns                       Wit...
Potenti superhe al         roStupid brand habit #2:      Playing it safe
Getting by unnoticed was fine forhigh school when pimples wereprevalent and confidence wasonly something you read aboutin ...
Getting by unnoticed was fine forhigh school when pimples wereprevalent and confidence wasonly something you read aboutin ...
The old habit:Playing it safe.
The new habit:Start embracing risk asthe safest road (forprogress and success).
With yourbrand message        The new habit:        Start embracing risk as        the safest road (for        progress an...
With your       With yourbrand message   brand’s                voice        The new habit:        Start embracing risk as...
With your       With your   With logobrand message   brand’s     designs                voice        The new habit:       ...
With your       With your   With logo   With everybrand message   brand’s     designs     point of                        ...
ential  Pot rhero  supeStupid brand habit #3:Covering your ass
You r ass
The goal of getting bywithout stepping on toomany toes (rules) andtraditions is the path ofmediocrity in branding(and any ...
The goal of getting bywithout stepping on toomany toes (rules) andtraditions is the path ofmediocrity in branding(and any ...
The old habit:Covering your ass with oldsacred cows (like LadyGaga’s raw meat dress).
The new habit:Start liberating new ideaswith a culture of ingenuity.
Realize today’s status quo                       is tomorrow’s old newsThe new habit:Start liberating new ideaswith a cult...
Realize today’s status quo                       is tomorrow’s old news                     Use knowledge to liberate,    ...
Realize today’s status quo                       is tomorrow’s old news                     Use knowledge to liberate,    ...
alo       ntier    ote rh   P pe   suStupid brand habit #4:Thinking it’s cosmetic
Real change goes below thesurface. A true brand has anessence that goes from deep within and continues all the  way out. T...
The old habit:Making things prettywithout ever asking,“Why?”
The new habit:Asking the tough questionsthat unearth what yourbrand truly stands for.
The new habit:Asking the tough questionsthat unearth what yourbrand truly stands for.                      Realize if you’...
The new habit:Asking the tough questionsthat unearth what yourbrand truly stands for.                       Realize if you...
The new habit:Asking the tough questionsthat unearth what yourbrand truly stands for.                       Realize if you...
Potent    superh ial          eroStupid brand habit #5:   Working less
Inspiration is nice. Inspiration with action is better.Much better. Stopping at inspiration (which wastotally cool in the ...
The old habit:Getting inspired.
The new habit: Gettingperspired.
The new habit: Gettingperspired.Look for more things to do.
The new habit: Gettingperspired.Look for more things to do.Seek out how your brandcan excel and overcomeimpossible odds.
The new habit: Gettingperspired.Look for more things to do.Seek out how your brandcan excel and overcomeimpossible odds.Lo...
The new habit: Gettingperspired.Look for more things to do.Seek out how your brandcan excel and overcomeimpossible odds.Lo...
he old habitT
@davidbrier                       T he                 new              hab                                          T    ...
T he       old             hab                it
@davidbrier                   T he               old            Sid                                  e                    ...
T he old ha           bit
@davidbrier                                       T he                                 new                         hab    ...
Examples of client brand performance
Examples of client brand performance          900%   300% sales increase year one     300% increase year two900% increase ...
Examples of client brand performance          900%                                500%   300% sales increase year one     ...
Examples of client brand performance          900%                                 500%   300% sales increase year one    ...
Examples of client brand performance          900%                                    500%   300% sales increase year one ...
Examples of client brand performance          900%                                                   500%   300% sales inc...
Recap:
Recap:Enhance your brand’s performance
Recap:            1. Start disrupting frequently.Enhance your brand’s performance
Recap:            1. Start disrupting frequently.            2. Launch a culture of embracing risk.Enhance your brand’s pe...
Recap:            1. Start disrupting frequently.            2. Launch a culture of embracing risk.            3. Begin a ...
Recap:            1. Start disrupting frequently.            2. Launch a culture of embracing risk.            3. Begin a ...
Recap:            1. Start disrupting frequently.            2. Launch a culture of embracing risk.            3. Begin a ...
Check out these leading branding     presentations that have exceeded          226,389 views:@davidbrier          Subscrib...
Check out these leading branding     presentations that have exceeded          226,389 views:@davidbrier          Subscrib...
Check out these leading branding     presentations that have exceeded          226,389 views:@davidbrier          Subscrib...
Check out these leading branding     presentations that have exceeded            226,389 views:                  Have a qu...
Want more?Subscribe at RisingAboveTheNoise.com
Want more?Subscribe at RisingAboveTheNoise.com    Follow David Brier on twitter:            @davidbrier
Want more?Subscribe at RisingAboveTheNoise.com       Follow David Brier on twitter:               @davidbrier   Design, ar...
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How to create brand superheroes: Does your culture support brand superstars?

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by David Brier Does your culture support brand superstars? Does your culture encourage brand ambassadors who live, breathe and sh*t your brand?

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How to create brand superheroes: Does your culture support brand superstars?

  1. CREATING A CULTURETHAT FOSTERS BRANDSUPERHEROES
  2. From Lance Armstrong to everyone’s bedroom,it’s all about peak performance.
  3. From Lance Armstrong to everyone’s bedroom,it’s all about peak performance. Y brand is no exception. our
  4. Truth or dare:
  5. Truth or dare: How many CEOs or brandmanagers go out for an after-work drink only to have their brand magically transform from...
  6. This YOUR BRAND BEFORE A DRINK
  7. This YOUR BRAND BEFORE A DRINK or YOUR BRAND BEFORE A DRINK
  8. This to this YOUR BRAND YOUR BRAND BEFORE A DRINK AFTER A DRINK or YOUR BRAND BEFORE A DRINK
  9. This to this YOUR BRAND YOUR BRAND BEFORE A DRINK AFTER A DRINK or or this YOUR BRAND YOUR BRAND BEFORE A DRINK AFTER A DRINK
  10. { } Oooooh...branding doesn’t get better than this...
  11. { } Oooooh...branding doesn’t get better than this... Enhanced brand performance nobody sees but you...
  12. Only for reality toshow up and greetyou in the morning (after all the alcohol has left the building)
  13. Only for reality toshow up and greet “GOOD MORNING”you in the morning (after all the alcohol has left the building) “GOOD MORNING”
  14. Y real enhanced et,brand performance is possible.
  15. Y real enhanced et,brand performance is possible.(After all, superheroes are real.)
  16. So we conducted a nationwide survey* touncover the 5 stupid things that reduce brand performance and prevent ordinary humans from becoming superheroes . *not really, we only thought about it
  17. 5 stupid habits thathold down brand performance
  18. 5 stupid habits thathold down brand performance Uh oh...
  19. ntial Poterhero supeStupid brand habit #1: Getting along
  20. Too often in companies, the social and political skill of “gettingalong” overrides the more needed culture for innovationand branding excellence. Encourage disrupting the routine andquestioning“the way things have always been done around here.”
  21. The old habit:Being politically motivatedto “get along.”
  22. The new habit:Start disrupting (frequently)with responsible abandon.
  23. With your brandThe new habit:Start disrupting (frequently)with responsible abandon.
  24. With your brand With your namingThe new habit:Start disrupting (frequently)with responsible abandon.
  25. With your brand With your naming With your campaignsThe new habit:Start disrupting (frequently)with responsible abandon.
  26. With your brand With your naming With your campaigns With your styleThe new habit:Start disrupting (frequently)with responsible abandon.
  27. Potenti superhe al roStupid brand habit #2: Playing it safe
  28. Getting by unnoticed was fine forhigh school when pimples wereprevalent and confidence wasonly something you read aboutin comics. When it comes tobranding, playing it safe is death.Fact is: risk is the currency ofprogress and breakthroughs(and is the safest road to
  29. Getting by unnoticed was fine forhigh school when pimples wereprevalent and confidence wasonly something you read aboutin comics. When it comes tobranding, playing it safe is death.Fact is: risk is the currency ofprogress and breakthroughs(and is the safest road to awesomeness).
  30. The old habit:Playing it safe.
  31. The new habit:Start embracing risk asthe safest road (forprogress and success).
  32. With yourbrand message The new habit: Start embracing risk as the safest road (for progress and success).
  33. With your With yourbrand message brand’s voice The new habit: Start embracing risk as the safest road (for progress and success).
  34. With your With your With logobrand message brand’s designs voice The new habit: Start embracing risk as the safest road (for progress and success).
  35. With your With your With logo With everybrand message brand’s designs point of contact voice The new habit: Start embracing risk as the safest road (for progress and success).
  36. ential Pot rhero supeStupid brand habit #3:Covering your ass
  37. You r ass
  38. The goal of getting bywithout stepping on toomany toes (rules) andtraditions is the path ofmediocrity in branding(and any otherworthwhile activity). You r ass
  39. The goal of getting bywithout stepping on toomany toes (rules) andtraditions is the path ofmediocrity in branding(and any otherworthwhile activity).Your ass is no moreprecious than anybodyelse’s. Only by creatinga brand that stirspassions will you seethe result of a voiceoriginal enough tocause a revolution. You r ass
  40. The old habit:Covering your ass with oldsacred cows (like LadyGaga’s raw meat dress).
  41. The new habit:Start liberating new ideaswith a culture of ingenuity.
  42. Realize today’s status quo is tomorrow’s old newsThe new habit:Start liberating new ideaswith a culture of ingenuity.
  43. Realize today’s status quo is tomorrow’s old news Use knowledge to liberate, not rules to confineThe new habit:Start liberating new ideaswith a culture of ingenuity.
  44. Realize today’s status quo is tomorrow’s old news Use knowledge to liberate, not rules to confine Toss out the BSThe new habit:Start liberating new ideaswith a culture of ingenuity.
  45. alo ntier ote rh P pe suStupid brand habit #4:Thinking it’s cosmetic
  46. Real change goes below thesurface. A true brand has anessence that goes from deep within and continues all the way out. Transformation isn’t a matter of makeup, but of internal change and a sense of your brand’s inner core.
  47. The old habit:Making things prettywithout ever asking,“Why?”
  48. The new habit:Asking the tough questionsthat unearth what yourbrand truly stands for.
  49. The new habit:Asking the tough questionsthat unearth what yourbrand truly stands for. Realize if you’re not looking up, you’re going down
  50. The new habit:Asking the tough questionsthat unearth what yourbrand truly stands for. Realize if you’re not looking up, you’re going down Understand that what you embrace is half the battle.
  51. The new habit:Asking the tough questionsthat unearth what yourbrand truly stands for. Realize if you’re not looking up, you’re going down Understand that what you embrace is half the battle. What you reject is the other half.
  52. Potent superh ial eroStupid brand habit #5: Working less
  53. Inspiration is nice. Inspiration with action is better.Much better. Stopping at inspiration (which wastotally cool in the 60s) isn’t enough. You’ve got to do.
  54. The old habit:Getting inspired.
  55. The new habit: Gettingperspired.
  56. The new habit: Gettingperspired.Look for more things to do.
  57. The new habit: Gettingperspired.Look for more things to do.Seek out how your brandcan excel and overcomeimpossible odds.
  58. The new habit: Gettingperspired.Look for more things to do.Seek out how your brandcan excel and overcomeimpossible odds.Look for bigger problems.
  59. The new habit: Gettingperspired.Look for more things to do.Seek out how your brandcan excel and overcomeimpossible odds.Look for bigger problems.Decide how your brandcan change the world.
  60. he old habitT
  61. @davidbrier T he new hab T it Side exce effects l m a ge lence, i ay inc n n lu he oldemb eral ab sights in de mo race i t m d m lity to h o greatn ents of y mo re a ave you ess and nd m r ore brand peo ple. habit
  62. T he old hab it
  63. @davidbrier T he old Sid e to effec s t ene leep d s may rgy u in and e to clude hab stim new inab ulat l il ion evels iy . of Th it en ew ha bit
  64. T he old ha bit
  65. @davidbrier T he new hab it T he old ha Side bit way effects s m othe to g ay res r e u revo s cons t notic lt in new lutio id e nary er insp d tha . Ge i t t use red an d to d it.
  66. Examples of client brand performance
  67. Examples of client brand performance 900% 300% sales increase year one 300% increase year two900% increase over first 24 months
  68. Examples of client brand performance 900% 500% 300% sales increase year one In 12 months that followed this 300% increase year two rebrand, this city saw a900% increase over first 24 months 500% increase in walk-in tourists
  69. Examples of client brand performance 900% 500% 300% sales increase year one In 12 months that followed this 300% increase year two rebrand, this city saw a900% increase over first 24 months 500% increase in walk-in tourists 200% x 4 Sales doubled 4 years in a row plus getting onto the INC 500 list
  70. Examples of client brand performance 900% 500% 300% sales increase year one In 12 months that followed this 300% increase year two rebrand, this city saw a900% increase over first 24 months 500% increase in walk-in tourists 200% x 4 300% Sales doubled 4 years in a row In the middle of Summer, sales tripled plus getting onto the INC 500 list 30 days after the rebrand was launched
  71. Examples of client brand performance 900% 500% 300% sales increase year one 300% increase year two Improving In 12 months that followed this rebrand, this city saw a900% increase over first 24 months your brand’s 500% increase in walk-in tourists performance is priority #1 200% x 4 300% Sales doubled 4 years in a row In the middle of Summer, sales tripled plus getting onto the INC 500 list 30 days after the rebrand was launched
  72. Recap:
  73. Recap:Enhance your brand’s performance
  74. Recap: 1. Start disrupting frequently.Enhance your brand’s performance
  75. Recap: 1. Start disrupting frequently. 2. Launch a culture of embracing risk.Enhance your brand’s performance
  76. Recap: 1. Start disrupting frequently. 2. Launch a culture of embracing risk. 3. Begin a revolution in new ideas.Enhance your brand’s performance
  77. Recap: 1. Start disrupting frequently. 2. Launch a culture of embracing risk. 3. Begin a revolution in new ideas. 4. Encourage asking the tough questions.Enhance your brand’s performance
  78. Recap: 1. Start disrupting frequently. 2. Launch a culture of embracing risk. 3. Begin a revolution in new ideas. 4. Encourage asking the tough questions. 5. Foster action, not idle speculation.Enhance your brand’s performance
  79. Check out these leading branding presentations that have exceeded 226,389 views:@davidbrier Subscribe: www.risingabovethenoise.com
  80. Check out these leading branding presentations that have exceeded 226,389 views:@davidbrier Subscribe: www.risingabovethenoise.com
  81. Check out these leading branding presentations that have exceeded 226,389 views:@davidbrier Subscribe: www.risingabovethenoise.com
  82. Check out these leading branding presentations that have exceeded 226,389 views: Have a question?We help companies stand out and rise above the noise. Let’s talk.@davidbrier Subscribe: www.risingabovethenoise.com
  83. Want more?Subscribe at RisingAboveTheNoise.com
  84. Want more?Subscribe at RisingAboveTheNoise.com Follow David Brier on twitter: @davidbrier
  85. Want more?Subscribe at RisingAboveTheNoise.com Follow David Brier on twitter: @davidbrier Design, art direction and text by David Brier of DBD International Copyright 2013 DBD International

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