For CEOs and StartupsHow tocreatea sh*tty                        brand                                               ILU R...
But first,  some sobering facts   (before your bubble really bursts)@davidbrier
With a new business              opening its doors              every 80 minutes....@davidbrier
With a new business              opening its doors              every 80 minutes....               You face 127 new       ...
99% of those companies will  make the same 3 mistakes.@davidbrier
99% of those companies will  make the same 3 mistakes.  Creating nothing more  than a sh*tty brand.@davidbrier
99% of those companies will  make the same 3 mistakes.  Creating nothing more  than a sh*tty brand.  And a lousy company.@...
The following slides show you  the exact 3 steps to do that....@davidbrier
The following slides show you  the exact 3 steps to do that....  So you can avoid  making those  same stupid  mistakes.@da...
The following slides show you  the exact 3 steps to do that....  So you can avoid  making those  same stupid  mistakes.   ...
Presented withscientific precision  in startling Defy-O-Vision
The 3 Stepsto a Sh*tty  Brand
“How to create a sh*tty brand”Step 1                                    Using cliches to                                 c...
“How to create a sh*tty brand”Step 2and its by-product                                    Using cliches to                ...
“How to create a sh*tty brand”Step 2and its by-product                                    Using cliches to                ...
“How to create a sh*tty brand”Step 3and its by-products                                    Using cliches to               ...
“How to create a sh*tty brand”Step 3and its by-products                                    Using cliches to               ...
“How to create a sh*tty brand”Step 3and its by-products                                    Using cliches to               ...
“How to create a sh*tty brand”Step 3and its by-products                                    Using cliches to               ...
Resulting in thefinal outcome...
“How to create a sh*tty brand”Step 3in all its glory                                    Using cliches to                  ...
“How to create a sh*tty brand”Step 3in all its glory                                    Using cliches to                  ...
It’s that easy!
Want to delete this crap from your brand?
Want to delete this crap from your brand?Use these 3 simple steps...
1. Get rid of clichés@davidbrier
1. Get rid of clichés   2. Stop blindly copying what’s   commonplace and be original@davidbrier
1. Get rid of clichés   2. Stop blindly copying what’s   commonplace and be original3. Stop seeking out permission andagre...
1. Get rid of clichés   2. Stop blindly copying what’s   commonplace and be original3. Stop seeking out permission andagre...
Need more insight into creating a brand?              Check out:@davidbrier         Subscribe: www.risingabovethenoise.com
Need more insight into creating a brand?              Check out:@davidbrier         Subscribe: www.risingabovethenoise.com
Need more insight into creating a brand?              Check out:@davidbrier         Subscribe: www.risingabovethenoise.com
Need more insight into creating a brand?              Check out:               Or hire us.@davidbrier         Subscribe: w...
Want more?
Want more?Subscribe at RisingAboveTheNoise.com
Want more?Subscribe at RisingAboveTheNoise.com    Follow David Brier on twitter:            @davidbrier
Want more?Subscribe at RisingAboveTheNoise.com       Follow David Brier on twitter:               @davidbrier  Design, art...
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How to create a sh*tty brand (brand strategy)

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Failure IS an option, when you've got the wrong tools. After years of observation in the field, brand specialist David Brier isolated the exact formula to create a Sh*tty brand, seeing what corporations and startups do to boobytrap their success. You will find these to be true and helpful, to sidestep that curb of sh*t-infested stupidity that many brands trip over.

Follow David on twitter @davidbrier

Find out more at DBD International's Website at http://www.risingabovethenoise.com where you can subscribe to your own updates and download your free copy of The Lucky Brand eBook.

David Brier will help you get there.

It's where leading entrepreneurs and brands turn to to stay the course to success, brand leadership and knowing when to rock when others roll.

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How to create a sh*tty brand (brand strategy)

  1. 1. For CEOs and StartupsHow tocreatea sh*tty brand ILU RE AIN FA C ERT — O ess steps K T rtl AC effo ST TR in 3 HE FA — (and we do mean effortless) T
  2. 2. But first, some sobering facts (before your bubble really bursts)@davidbrier
  3. 3. With a new business opening its doors every 80 minutes....@davidbrier
  4. 4. With a new business opening its doors every 80 minutes.... You face 127 new competitors each week (that’s 6,600 each year).@davidbrier
  5. 5. 99% of those companies will make the same 3 mistakes.@davidbrier
  6. 6. 99% of those companies will make the same 3 mistakes. Creating nothing more than a sh*tty brand.@davidbrier
  7. 7. 99% of those companies will make the same 3 mistakes. Creating nothing more than a sh*tty brand. And a lousy company.@davidbrier
  8. 8. The following slides show you the exact 3 steps to do that....@davidbrier
  9. 9. The following slides show you the exact 3 steps to do that.... So you can avoid making those same stupid mistakes.@davidbrier
  10. 10. The following slides show you the exact 3 steps to do that.... So you can avoid making those same stupid mistakes. And succeed.@davidbrier
  11. 11. Presented withscientific precision in startling Defy-O-Vision
  12. 12. The 3 Stepsto a Sh*tty Brand
  13. 13. “How to create a sh*tty brand”Step 1 Using cliches to convey your brand’s value and distinction
  14. 14. “How to create a sh*tty brand”Step 2and its by-product Using cliches to convey your brand’s value and distinction Copying what other brands are doing to guide what your brand should be doing
  15. 15. “How to create a sh*tty brand”Step 2and its by-product Using cliches to convey your brand’s value and distinction me-too crap Copying what other brands are doing to guide what your brand should be doing
  16. 16. “How to create a sh*tty brand”Step 3and its by-products Using cliches to convey your brand’s value and distinction Copying what What your other brands are mother/spouse/ doing to guide best friend/dog what your brand thinks your brand should be doing should be doing
  17. 17. “How to create a sh*tty brand”Step 3and its by-products Using cliches to convey your brand’s value and distinction me-too crap Copying what What your other brands are mother/spouse/ doing to guide best friend/dog what your brand thinks your brand should be doing should be doing
  18. 18. “How to create a sh*tty brand”Step 3and its by-products Using cliches to convey your brand’s value and distinction me-too useless crap crud Copying what What your other brands are mother/spouse/ doing to guide best friend/dog what your brand thinks your brand should be doing should be doing
  19. 19. “How to create a sh*tty brand”Step 3and its by-products Using cliches to convey your brand’s value and distinction me-too useless crap crud Copying what What your other brands are mother/spouse/ mindless doing to guide waste best friend/dog what your brand thinks your brand should be doing should be doing
  20. 20. Resulting in thefinal outcome...
  21. 21. “How to create a sh*tty brand”Step 3in all its glory Using cliches to convey your brand’s value and distinction me-too useless crap crud Copying what What your other brands are mother/spouse/ mindless doing to guide waste best friend/dog what your brand thinks your brand should be doing should be doing
  22. 22. “How to create a sh*tty brand”Step 3in all its glory Using cliches to convey your brand’s value and distinction me-too useless crap crud Copying what sh*t What your other brands are mother/spouse/ mindless doing to guide waste best friend/dog what your brand thinks your brand should be doing should be doing
  23. 23. It’s that easy!
  24. 24. Want to delete this crap from your brand?
  25. 25. Want to delete this crap from your brand?Use these 3 simple steps...
  26. 26. 1. Get rid of clichés@davidbrier
  27. 27. 1. Get rid of clichés 2. Stop blindly copying what’s commonplace and be original@davidbrier
  28. 28. 1. Get rid of clichés 2. Stop blindly copying what’s commonplace and be original3. Stop seeking out permission andagreement from everyone from the mailman to your mother-in-law (she doesn’t know). Be certain and confident.@davidbrier
  29. 29. 1. Get rid of clichés 2. Stop blindly copying what’s commonplace and be original3. Stop seeking out permission andagreement from everyone from the mailman to your mother-in-law (she doesn’t know). Be certain and confident.@davidbrier Or hire us.
  30. 30. Need more insight into creating a brand? Check out:@davidbrier Subscribe: www.risingabovethenoise.com
  31. 31. Need more insight into creating a brand? Check out:@davidbrier Subscribe: www.risingabovethenoise.com
  32. 32. Need more insight into creating a brand? Check out:@davidbrier Subscribe: www.risingabovethenoise.com
  33. 33. Need more insight into creating a brand? Check out: Or hire us.@davidbrier Subscribe: www.risingabovethenoise.com
  34. 34. Want more?
  35. 35. Want more?Subscribe at RisingAboveTheNoise.com
  36. 36. Want more?Subscribe at RisingAboveTheNoise.com Follow David Brier on twitter: @davidbrier
  37. 37. Want more?Subscribe at RisingAboveTheNoise.com Follow David Brier on twitter: @davidbrier Design, art direction and text by David Brier of DBD International Copyright 2013 DBD International
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