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How to create a sh*tty brand (brand strategy)

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Failure IS an option, when you've got the wrong tools. After years of observation in the field, brand specialist David Brier isolated the exact formula to create a Sh*tty brand, seeing what …

Failure IS an option, when you've got the wrong tools. After years of observation in the field, brand specialist David Brier isolated the exact formula to create a Sh*tty brand, seeing what corporations and startups do to boobytrap their success. You will find these to be true and helpful, to sidestep that curb of sh*t-infested stupidity that many brands trip over.

Follow David on twitter @davidbrier

Find out more at DBD International's Website at http://www.risingabovethenoise.com where you can subscribe to your own updates and download your free copy of The Lucky Brand eBook.

David Brier will help you get there.

It's where leading entrepreneurs and brands turn to to stay the course to success, brand leadership and knowing when to rock when others roll.

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  • 1. For CEOs and StartupsHow tocreatea sh*tty brand ILU RE AIN FA C ERT — O ess steps K T rtl AC effo ST TR in 3 HE FA — (and we do mean effortless) T
  • 2. But first, some sobering facts (before your bubble really bursts)@davidbrier
  • 3. With a new business opening its doors every 80 minutes....@davidbrier
  • 4. With a new business opening its doors every 80 minutes.... You face 127 new competitors each week (that’s 6,600 each year).@davidbrier
  • 5. 99% of those companies will make the same 3 mistakes.@davidbrier
  • 6. 99% of those companies will make the same 3 mistakes. Creating nothing more than a sh*tty brand.@davidbrier
  • 7. 99% of those companies will make the same 3 mistakes. Creating nothing more than a sh*tty brand. And a lousy company.@davidbrier
  • 8. The following slides show you the exact 3 steps to do that....@davidbrier
  • 9. The following slides show you the exact 3 steps to do that.... So you can avoid making those same stupid mistakes.@davidbrier
  • 10. The following slides show you the exact 3 steps to do that.... So you can avoid making those same stupid mistakes. And succeed.@davidbrier
  • 11. Presented withscientific precision in startling Defy-O-Vision
  • 12. The 3 Stepsto a Sh*tty Brand
  • 13. “How to create a sh*tty brand”Step 1 Using cliches to convey your brand’s value and distinction
  • 14. “How to create a sh*tty brand”Step 2and its by-product Using cliches to convey your brand’s value and distinction Copying what other brands are doing to guide what your brand should be doing
  • 15. “How to create a sh*tty brand”Step 2and its by-product Using cliches to convey your brand’s value and distinction me-too crap Copying what other brands are doing to guide what your brand should be doing
  • 16. “How to create a sh*tty brand”Step 3and its by-products Using cliches to convey your brand’s value and distinction Copying what What your other brands are mother/spouse/ doing to guide best friend/dog what your brand thinks your brand should be doing should be doing
  • 17. “How to create a sh*tty brand”Step 3and its by-products Using cliches to convey your brand’s value and distinction me-too crap Copying what What your other brands are mother/spouse/ doing to guide best friend/dog what your brand thinks your brand should be doing should be doing
  • 18. “How to create a sh*tty brand”Step 3and its by-products Using cliches to convey your brand’s value and distinction me-too useless crap crud Copying what What your other brands are mother/spouse/ doing to guide best friend/dog what your brand thinks your brand should be doing should be doing
  • 19. “How to create a sh*tty brand”Step 3and its by-products Using cliches to convey your brand’s value and distinction me-too useless crap crud Copying what What your other brands are mother/spouse/ mindless doing to guide waste best friend/dog what your brand thinks your brand should be doing should be doing
  • 20. Resulting in thefinal outcome...
  • 21. “How to create a sh*tty brand”Step 3in all its glory Using cliches to convey your brand’s value and distinction me-too useless crap crud Copying what What your other brands are mother/spouse/ mindless doing to guide waste best friend/dog what your brand thinks your brand should be doing should be doing
  • 22. “How to create a sh*tty brand”Step 3in all its glory Using cliches to convey your brand’s value and distinction me-too useless crap crud Copying what sh*t What your other brands are mother/spouse/ mindless doing to guide waste best friend/dog what your brand thinks your brand should be doing should be doing
  • 23. It’s that easy!
  • 24. Want to delete this crap from your brand?
  • 25. Want to delete this crap from your brand?Use these 3 simple steps...
  • 26. 1. Get rid of clichés@davidbrier
  • 27. 1. Get rid of clichés 2. Stop blindly copying what’s commonplace and be original@davidbrier
  • 28. 1. Get rid of clichés 2. Stop blindly copying what’s commonplace and be original3. Stop seeking out permission andagreement from everyone from the mailman to your mother-in-law (she doesn’t know). Be certain and confident.@davidbrier
  • 29. 1. Get rid of clichés 2. Stop blindly copying what’s commonplace and be original3. Stop seeking out permission andagreement from everyone from the mailman to your mother-in-law (she doesn’t know). Be certain and confident.@davidbrier Or hire us.
  • 30. Need more insight into creating a brand? Check out:@davidbrier Subscribe: www.risingabovethenoise.com
  • 31. Need more insight into creating a brand? Check out:@davidbrier Subscribe: www.risingabovethenoise.com
  • 32. Need more insight into creating a brand? Check out:@davidbrier Subscribe: www.risingabovethenoise.com
  • 33. Need more insight into creating a brand? Check out: Or hire us.@davidbrier Subscribe: www.risingabovethenoise.com
  • 34. Want more?
  • 35. Want more?Subscribe at RisingAboveTheNoise.com
  • 36. Want more?Subscribe at RisingAboveTheNoise.com Follow David Brier on twitter: @davidbrier
  • 37. Want more?Subscribe at RisingAboveTheNoise.com Follow David Brier on twitter: @davidbrier Design, art direction and text by David Brier of DBD International Copyright 2013 DBD International