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How to Create a Big Brand by Going Small
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How to Create a Big Brand by Going Small

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This presentation is based on a Fast Company post written by David Brier that was recently published. ...

This presentation is based on a Fast Company post written by David Brier that was recently published.

Fast Company blogger David Brier is an award-winning designer and branding expert who works with startups, existing companies, both large and small to help them have a brand voice that gets heard. Too many companies start out with a cliche me-too message and then spend their entire marketing budget trying to now get noticed with a ball and chain of sound-alike messages and same-as-everyone-else branding.

If you’ve ever wanted to know how to create a successful brand, subscribe to http://www.risingabovethenoise.com. This site is designed for you.

The strategies discussed have helped our clients grow — some as little as 20% growth to one client seeing sales explode 300% in a single month — after implementing our design and strategies. These exact strategies, successes and insights have already been featured in Forbes.com, Fast Company, The Build Network, and INC..

In fact, over 400,000 (yes, nearly half a million) professionals have viewed my presentations on branding on Slideshare.

"It’s only after delivering results to such companies as Revlon, Estee Lauder, Botanical Bakery, Legacy Chocolates, Coco Polo, Joanna Vargas, KnowBe4.com and numerous startups and even cities that I feel this information is worthy of your time."

Through this site, you get these insights and strategies for free.

You're invited to join the 15,000 other businesses that read our site (who let nothing stand in the way of greatness and rising above the noise) and subscribe today.

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  • Full Name Full Name Comment goes here.
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  • Go small or stay home . . . the five key points slide is perfect.
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  • David, great message and cool design. It speaks loud and clear to us. We have on more than one occasion had people suggesting we should expand our services, and every time we say no. We like to stay small and very focused... Inspired! Thanks dude.
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  • Great presentation!Gotta love being a big fish in a small pond...
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How to Create a Big Brand by Going Small Presentation Transcript

  • 1. “honey, i shrunk the brand!” Can small make your brand big?Follow David Brier on Twitter BY DAVID BRIER Subscribe to get free updates
  • 2. Brands that try to go big, do more and be everything to everybody, end up with a very big problem...Follow David Brier on Twitter Subscribe to get free updates
  • 3. They spread themselves so thin, they can end up standing for nothing.Follow David Brier on Twitter Subscribe to get free updates
  • 4. Which is why they can take the first big step: by going small.Follow David Brier on Twitter Subscribe to get free updates
  • 5. Italians haveknown howgreat small isever since thefirst espressowas poured.
  • 6. Italians have known how great small is ever since the first espresso2 oz. vs. 16 oz Starbucks Grande was poured.
  • 7. Tim Ferriss hasbuilt an empirebased on people’sneed for asmaller 4-hourwork week
  • 8. Tim Ferriss hasbuilt an empirebased on people’sneed for asmaller 4-hourwork week 4 hours vs. 40 hours
  • 9. Chobani’s yogurtintroduced their 3.5 oz. “Bite”to satisfy the need for small.
  • 10. Chobani’s yogurtintroduced their 3.5 oz. “Bite”to satisfy the need for small. 3.5 oz. vs. the normal 5.3 oz.
  • 11. 5-hour Energy sells 9 millionbottles of its 1.93 oz. solutioneach week to satisfy this need.
  • 12. 5 Hour Energy 1.93 oz vs 12 fl oz soft drink (one-sixth the portion at 2.5 times the price) 5-hour Energy sells 9 millionbottles of its 1.93 oz. solutioneach week to satisfy this need.
  • 13. David Brier @davidbrierTwitter hascapitalized on thisneed for small in140 characters.
  • 14. David Brier @davidbrierTwitter hascapitalized on thisneed for small in140 characters.Instead of an actualtime-consumingface-to-faceconversation...
  • 15. WHY?
  • 16. Daymond John, Fubu founder,entrepreneur, and Shark Tankinvestor explains “Consumersare overloaded. Too manychoices. Too many demands.Too little time and attentionto handle it all. Anything thatrequires less space, takes lesstime, demands less attentionhas great appeal.”
  • 17. 5 things yourbrand can do
  • 18. 1.Make your brand simpler and easier.
  • 19. 1.Make your brand simpler and easier.2.Reduce the time needed to achieve something.
  • 20. 1.Make your brand simpler and easier.2.Reduce the time needed to achieve something.3.Trim “brand fat” leaving onlywhat’s necessaryin terms of the time,energy, space orattention of your customer.
  • 21. 1.Make your brand simpler and easier.2.Reduce the time needed to achieve something.3.Trim “brand fat” leaving onlywhat’s necessaryin terms of the time,energy, space orattention of your customer.4.Know that less time can equate to more value.
  • 22. 1.Make your brand simpler and easier.2.Reduce the time needed to achieve something.3.Trim “brand fat” leaving onlywhat’s necessaryin terms of the time,energy, space orattention of your customer.4.Know that less time can equate to more value.5.Respect the fact people have too much to dealwith and do everything possible to make theirexperience as efficient as possible.
  • 23. in other words,shrink your brand
  • 24. in other words,shrink your brand and grow your brand’s value
  • 25. Want more? Check out these leading branding presentations that have exceeded 326,389 VIEWS:Follow David Brier on Twitter Subscribe to get free updates
  • 26. Want more? Check out these leading branding presentations that have exceeded 326,389 VIEWS: Have a question?We help companies stand out and rise above the noise. Let’s talk. We’ll keep it short.Follow David Brier on Twitter Subscribe to get free updates
  • 27. Want more?
  • 28. Want more?Subscribe at RisingAboveTheNoise.com
  • 29. Want more?Subscribe at RisingAboveTheNoise.com Follow David Brier on twitter: @davidbrier Design, art direction and text by David Brier of DBD International Copyright 2013 DBD International