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How to Brand to Succeed: The Thinking Behind the Brand

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Brand success is as much knowing what NOT to do and what to do. Leading brand identity specialist David Brier states, "Cookie cutters are for baking, not branding." In this video, David shows the ...

Brand success is as much knowing what NOT to do and what to do. Leading brand identity specialist David Brier states, "Cookie cutters are for baking, not branding." In this video, David shows the thinking that determines whether your logo will be a success or a wannabe misfire.

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