Growing Your Brand Through Social Proof

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Social proof is one of the most important tools to grow a brand. The world's best brands use these tools every day to generate tens of millions of dollars in revenue. Apple, Amazon and Etsy use social proof every day. It influences us at every turn. But not everyone has the budget to spend on some high-priced celebrity to influence a purchase. So what tools can you use today with little to no cost? I dug deep into my own tools that I have used to show exactly how I've grown my brand to ever-increasing numbers of CEOs, brands and entrepreneurs throughout the world.

FACT: We each get hit with an estimated 5,000 messages very day. How many of those messages “break through” and get more than a glance? A pathetically small percentage.

With the odds stacked against you, you need every tool to make your brand stick.

And generate that evasive quality of instant credibility.

This outstanding presentation is by award-winning designer and brand expert David Brier who is in the top 5% of Slideshare authors. http://www.risingabovethenoise.com

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Growing Your Brand Through Social Proof

  1. THE ABSOLUTE POWER OF From CREDIBLE in INCREDIBLE in 9 Steps PROOF by David Brier
  2. from C r e d i b l e to I n c r e d i b l e Whatifwecoulduse 9provenmethods usedbyAmazon, Yelp,
 AppleandEtsytoinspire
 customerconfidenceanddrivesales?
  3. from C r e d i b l e to I n c r e d i b l e Alltohelp
 raiseyourbrandfrom credibletoincredible.
  4. from C r e d i b l e to I n c r e d i b l e FACT: Weeachgethitwithanestimated 5,000messagesevery day.
  5. from C r e d i b l e to I n c r e d i b l e Definition: Socialproofis evidence(theproof)thatothershavechosen yourproduct/service—suchasreviews,likes, numbersoffollowers,socialshares,testimonials orhowmanystarstheproduct’sreceived.
  6. from C r e d i b l e to I n c r e d i b l e This“proof”encouragesyou&metofeel theriskisminimal andtheoddsare
 we’llbefullysatisfied
 withtheproductorservice.
  7. from C r e d i b l e to I n c r e d i b l e Eventhoughthesereviewsarefrom completestrangers.
  8. from C r e d i b l e to I n c r e d i b l e So howdowemovebeyond mere testimonials toinspire confidence?
  9. from C r e d i b l e to I n c r e d i b l e 9Methods tomoveyourbrand fromCREDIBLEto INCREDIBLE The same ones used by the world’s most successful brands
  10. from C r e d i b l e to I n c r e d i b l e Method#1:
 TheVIPEndorsement
  11. from C r e d i b l e to I n c r e d i b l e AfteranarticleI’dwrittenon SharkTankforFastCompany, SharkTankstarDaymondJohn andIconnectedviaTwitter.
  12. from C r e d i b l e to I n c r e d i b l e Thatresultedinavalued relationship… andastellarendorsement: “DavidBrierisbrilliant
 withbranding”whichproudly
 sitsonmyhomepage.
  13. from C r e d i b l e to I n c r e d i b l e Strategy: Connectupandestablish relationships.Andbeverygood andvaluabletothosecontacts.
  14. from C r e d i b l e to I n c r e d i b l e Method#2: Findwhere youcanshine
  15. from C r e d i b l e to I n c r e d i b l e IknewaForbescontributorand hadthebrightideatoreachoutto NYTimesbestsellerandsales guruGrantCardonetoinclude himinavideochatopportunity.
  16. from C r e d i b l e to I n c r e d i b l e Grantacceptedand
 immediatelyreciprocated
 (you’llfindrealhigh-powered VIPsmostlydo)andofferedto interviewmeonhisshow
 PowerPlayers.
  17. from C r e d i b l e to I n c r e d i b l e Strategy: Workoutwaystohelpthosewho arepopular,figuringoutwaysto helpincreasetheirpopularity.
  18. from C r e d i b l e to I n c r e d i b l e Method#3:
 Shineon, youcrazydiamond (leverageyourmoments)
  19. from C r e d i b l e to I n c r e d i b l e OncethePowerPlayersepisode airedonGrant’schannel,
 IfollowedhowitrankedoniTunes.
  20. from C r e d i b l e to I n c r e d i b l e Withindays,ithitthe#1spoton hispodcastoniTunes,something
 Ipromotedshamelessly.
  21. from C r e d i b l e to I n c r e d i b l e Strategy: Whenyou’vegottenexposure, that’swhentheworkstarts andbeveryattentive. Leveragewhatyoudiscover.
  22. from C r e d i b l e to I n c r e d i b l e Method#4:
 Controlyournumbers
  23. from C r e d i b l e to I n c r e d i b l e Themostfundamentalmetricis somethingthatisoneGoogle searchaway:yourdigital footprint.
  24. from C r e d i b l e to I n c r e d i b l e Getyournumbersup
 intermsoffollowers.
  25. from C r e d i b l e to I n c r e d i b l e WhenIamapproachedby someonewhoIdonotknow, whetheravendororapotential client,IGooglethem.
  26. from C r e d i b l e to I n c r e d i b l e AndifIseelownumbersandlow engagement,it’saredflag.
  27. from C r e d i b l e to I n c r e d i b l e Strategy: Determinewhatsocialchannels youneedtohaveapresenceon. Takethenecessarystepstoget
 yourrelevantnumbersup.
  28. from C r e d i b l e to I n c r e d i b l e Method#5:
 Leverageyournumbers
  29. from C r e d i b l e to I n c r e d i b l e So,let’s getpractical. Currently,Ihavealmost
 50KfollowersonTwitter,
 over20KfollowersonInstagram,
 thousandsofsubscriberstomyblog and2viralvideosonYouTube
 withover400Kviews
 betweenthetwoofthem.
  30. from C r e d i b l e to I n c r e d i b l e Thisiswhenthe gamestarts. Notwhen
 thegameends.
  31. from C r e d i b l e to I n c r e d i b l e HowdoItell
 thatstory? Thatover83,000restlessand demandingbrands,CEOsand entrepreneurssubscribetomy 
 brandinginsightsandstrategies.
 Worldwide.
  32. from C r e d i b l e to I n c r e d i b l e Strategy: Onceyougetnumbers,
 usethemtohelpamplifyyourstory. Ifyoudon’ttellthemarket
 thestorytotalkabout,themarket willdefineyourstoryforyou.
  33. from C r e d i b l e to I n c r e d i b l e Method#6:
 Knowwhentoshare
  34. from C r e d i b l e to I n c r e d i b l e Everythingisn’t equally important. WhenIwroteanarticleforFastCompany,
 Isharedit. WhenIwaswrittenaboutinYahooFinance,
 Isharedit. WhenIgotintoADWEEK,INC,Business InsiderandHuffingtonPost,Isharedit.
  35. from C r e d i b l e to I n c r e d i b l e Strategy: Wheninfluentialblogs,publicationsand podcastsfeatureyou,youfeaturethem. Mostimportantly,
 thankthemdirectlyandbegracious.
  36. from C r e d i b l e to I n c r e d i b l e Method#7:
 It’syourjob:addvalue. Freely.
  37. from C r e d i b l e to I n c r e d i b l e Yearsago,
 Iwrotean eBook called,
 TheLucky Brand. (clickheretogetyourfreecopy)
  38. from C r e d i b l e to I n c r e d i b l e Youdohaveknowledge. Youhavetoshareitfreely.
  39. from C r e d i b l e to I n c r e d i b l e Thepaybackisoutstanding. Hereare3examples
 ofpaybackbywritingand providingthisfreeeBook resultinginmillionsof impressions.
  40. from C r e d i b l e to I n c r e d i b l e DesignTaxi(visitedbymillionsofvisitors monthly)wrote: “Briergoesthrough[withhisfreeLucky Brandebook]theevolutionofbrandsinthe changingfaceofcommunicationandseeksto answerthreekeyquestions:Howtostand out;Howtobenoticedatall;andHowtobe thoughtofwhenit'stimeforyourcustomer tobuy.”
  41. from C r e d i b l e to I n c r e d i b l e NYTimesbest-sellingauthor
 MicahSolomonwrote: “Absolutelyeye-openingwisdomonbranding andmarketing.Brierdoesitagain.”
  42. from C r e d i b l e to I n c r e d i b l e INCmagazineincludeditinitsmust-read collectionoffreeebooks: “Thisbookprovidesoutlinesfor10branding strategiestohelpyourbusinessstandout fromtherestandattractmorecustomers.”
  43. from C r e d i b l e to I n c r e d i b l e Strategy: Offervalue. Byprovidingvalue,
 yousetyourselfasanauthorityand
 youneverknowwhowillembrace
 whatyou’reoffering.
  44. from C r e d i b l e to I n c r e d i b l e Method#8:
 Ownyourstory
  45. from C r e d i b l e to I n c r e d i b l e Iaminthetop5%ofpresenterson Slidesharewithover12,370 followers. OnlybecauseIdecided
 Ihadsomethingtooffer. Nootherreason.
  46. from C r e d i b l e to I n c r e d i b l e Now,Ihave 42Slideshares seenbyover885,000people worldwide.
  47. from C r e d i b l e to I n c r e d i b l e Ialsowroteanddirected
 twovideosthatwentviral—oneon Innovation
 andoneon Branding
 (withover300Kviews). (Here’stheInnovationvideolinkandhere’stheBrandingvideolink.)
  48. from C r e d i b l e to I n c r e d i b l e Andtheseonlyhappenedbecause
 Isawgapsininformation GAPSTHATICOULDFILL whichIthenchosetofill. Bytakingthisinitiative, Iopenedthedoortoachievesocialproofenabling otherstodiscoverme,myskillandvalue
 onanever-expandingrangeofchannels.
  49. from C r e d i b l e to I n c r e d i b l e Strategy: Findahole.
 Fillitwithoutstandingcontent. Choosewisely. Shareintelligently. Beshamelesslyproudwhenothersembrace yourknowledge.
  50. from C r e d i b l e to I n c r e d i b l e Method#9:
 Realizeeverydooryou encounterisn’tabarrier butanentrance
  51. from C r e d i b l e to I n c r e d i b l e You’reinthebusinessofbringingyour talenttotheworld. Forsome,thatmaybeaservice. Forothers,itmaybeaproduct. Aslongasitprovidestruevalue,
 ithasaplaceintheworld.
  52. from C r e d i b l e to I n c r e d i b l e Socialproofispartofyou’reongoingstory. Likeanything,youhavetocorrectlyestimate howmuchyouneedtodo tomakeadent. Greatnesshasneverbeenanexerciseintelepathy. Theonewiththebeststory(toldbythemostpeople)wins.
  53. from C r e d i b l e to I n c r e d i b l e Strategy: Useyourstoryto
 openmoredoors. Andclosethedoorstoindecisionand
 lostsalesandconversions.
  54. from C r e d i b l e to I n c r e d i b l e Written and Designed: DavidBrier www.RisingAboveTheNoise.com

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