http://www.risingabovethenoise.com Brand identity expert David Brier noticed an incredible overlap between brand leadership the entire world of love, lust and sexuality. David got together with word ...
http://www.risingabovethenoise.com Brand identity expert David Brier noticed an incredible overlap between brand leadership the entire world of love, lust and sexuality. David got together with word Jedi Marlene Hamerling to create a post which first was published as a Fast Company expert blog post. Now this adds the additional dimension of visuals to flesh out the ties that bind brand leadership with sexuality. Let's light this candle.
Harmony Homeopathy at Homoeo clinicHey nice presentation style.. Can i pls have a copy of this one if u dont mind for my academic purpose.. Thanks..3 months ago
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bagasyocainteresting way presentation... I would like to copy this file..for my student, please send me a copy at ag_sugiharto@yahoo.com thank you3 months ago
Brand Leaders & Sex: The Untold Story (branding examples)Presentation Transcript
@davidbrier www.risingabovethenoise.com
Love, lust and sensualityhave been around aslong as fire.
Who knows?Maybe they createdthe first spark that made fire seem
Who knows?Maybe they createdthe first spark that made fire seem desirable.
While that’s conjecture,there’s one thing we know is true.
Our passion for brands, brandingand “stuff that works” can be asinsatiable and hot-blooded asany romantic fling.
And brand leaders know that a killer product launch is one of the greatestaphrodisiacs there is.
Honestly, now. Is it any wonderthat the whole subject is oftenreferred to as “positioning?”
Honestly, now. Is it any wonderthat the whole subject is oftenreferred to as “positioning?” How inn ocent is t he bite tak en out of A pples forbidd en-fruit L0GO?
Honestly, now. Is it any wonderthat the whole subject is oftenreferred to as “positioning?” Is Dyson’s How inn ocent “no loss of is t he bite sucti o n ” tak en out really of A pples ABOUT forbidd en-fruit vacuum L0GO? cleaners?
Honestly, now. Is it any wonderthat the whole subject is oftenreferred to as “positioning?” Is Dyson’s And let us inn ocent How “no loss of not forget is t he bite sucti o n ” en out t hat great tag tak really l i n e from the of A pples ABOUT forbidd en-fruit vacuum Ca dillac CTS L0GO? cleaners? c omm e r cial...
Honestly, now. Is it any wonderthat the whole subject is oftenreferred to as “positioning?” Is Dyson’s And let us “Wh e n you inn ocent How “no loss of not forget turn it on, is t he bite sucti o n ” en out t hat great tag tak really l i n e from the does it of A pples ABOUT return the forbidd en-fruit vacuum Ca dillac CTS L0GO? cleaners? c omm e r cial... favor?”
So how doyou ensure that your brand ends up on top?
The 12 Hidden Truths
That the Gods of Branding Wish You’d Never Learn
1.
1.Leadership brands find new and unique positions.
1.Leadership brands find new and unique positions. Follower brands do it the same old way, just like everybody else.
2.
2. Leadership brands make customers happy they’re doing it and eager to do it again.
2. Leadership brands make customers happy they’re doing it and eager to do it again. Follower brands leave them wishing it were
2. Leadership brands make customers happy they’re doing it and eager to do it again. Follower brands leave them wishing it were over.
3.
3. Leadership brands make sure their customers are satisfied.
3. Leadership brands make sure their customers are satisfied.
4.
4. Leadership brands revel in their customers’ obsessions.
4. Leadership brands revel in their customers’ obsessions. Follower brands would be thankful for the occasional stalker.
5. Follower brands drown them in indifference.
5. Leadership brands shower their customers with attention. Follower brands drown them in indifference.
5. Follower brands drown them in indifference.
6.
6. Leadership brands care about their image and are a pleasure to be seen with.
6. Leadership brands care about their image and are a Follower pleasure to be brands are concealed seen with. in a brown paper bag.
7.
7. Leadership brands earn respect and devotion.
7. Leadership brands earn respect and Follower brands devotion. get the “friends with perks” treatment: I don’t really love you but you’ll do...
7. Leadership brands earn respect and Follower brands devotion. get the “friends with perks” treatment: I don’t really love you but you’ll do... for now.
8.
8. Leadership brands enjoy a level of customer monogamy.
8. Follower brands merely have flings.
9.
9. Leadership brands routinely incite desire for the C word: Commitment.
9. Follower brands are often subjected to the F word: Fleeting.
10.
10. Leadership brands can proudly be brought home to meet the family.
10. Follower brands provoke apologies for getting caught in “Brands Gone Wild.”
11.
11. Leadership brands get the ring.
11. Leadership brands get the ring. Follower brands are left in the aisle.
12.
12. With a leadership brand, it’s a joy waking up to it,
12. With a leadership brand, it’s a joy waking up to it, day after day.
12. With a follower brand, the honeymoon is over before the first bag is unpacked.
1. Leadership brands find new and unique positions.
1. Leadership brands find new and unique positions.2.Leadership brands make customers happy they’re doing it and eager to do it again.
1. Leadership brands find new and unique positions.2.Leadership brands make customers happy they’re doing it and eager to do it again.3.Leadership brands make sure their customers are satisfied.
1. Leadership brands find new and unique positions.2.Leadership brands make customers happy they’re doing it and eager to do it again.3.Leadership brands make sure their customers are satisfied.4.Leadership brands revel in their customers’ obsession.
1. Leadership brands find new and unique positions.2.Leadership brands make customers happy they’re doing it and eager to do it again.3.Leadership brands make sure their customers are satisfied.4.Leadership brands revel in their customers’ obsession.5.Leadership brands shower their customers with attention.
1. Leadership brands find new and unique positions.2.Leadership brands make customers happy they’re doing it and eager to do it again.3.Leadership brands make sure their customers are satisfied.4.Leadership brands revel in their customers’ obsession.5.Leadership brands shower their customers with attention.6.Leadership brands care about their image and are a pleasure to be seen with.
1. Leadership brands find new and unique positions.2.Leadership brands make customers happy they’re doing it and eager to do it again.3.Leadership brands make sure their customers are satisfied.4.Leadership brands revel in their customers’ obsession.5.Leadership brands shower their customers with attention.6.Leadership brands care about their image and are a pleasure to be seen with.7.Leadership brands earn respect and devotion.
1. Leadership brands find new and unique positions.2.Leadership brands make customers happy they’re doing it and eager to do it again.3.Leadership brands make sure their customers are satisfied.4.Leadership brands revel in their customers’ obsession.5.Leadership brands shower their customers with attention.6.Leadership brands care about their image and are a pleasure to be seen with.7.Leadership brands earn respect and devotion.8.Leadership brands enjoy customer monogamy.
1. Leadership brands find new and unique positions.2.Leadership brands make customers happy they’re doing it and eager to do it again.3.Leadership brands make sure their customers are satisfied.4.Leadership brands revel in their customers’ obsession.5.Leadership brands shower their customers with attention.6.Leadership brands care about their image and are a pleasure to be seen with.7.Leadership brands earn respect and devotion.8.Leadership brands enjoy customer monogamy.9.Leadership brands generate a ready-for-commitment mindset.
1. Leadership brands find new and unique positions.2.Leadership brands make customers happy they’re doing it and eager to do it again.3.Leadership brands make sure their customers are satisfied.4.Leadership brands revel in their customers’ obsession.5.Leadership brands shower their customers with attention.6.Leadership brands care about their image and are a pleasure to be seen with.7.Leadership brands earn respect and devotion.8.Leadership brands enjoy customer monogamy.9.Leadership brands generate a ready-for-commitment mindset.10.Leadership brands can proudly be brought home to meet the family.
1. Leadership brands find new and unique positions.2.Leadership brands make customers happy they’re doing it and eager to do it again.3.Leadership brands make sure their customers are satisfied.4.Leadership brands revel in their customers’ obsession.5.Leadership brands shower their customers with attention.6.Leadership brands care about their image and are a pleasure to be seen with.7.Leadership brands earn respect and devotion.8.Leadership brands enjoy customer monogamy.9.Leadership brands generate a ready-for-commitment mindset.10.Leadership brands can proudly be brought home to meet the family.11.Leadership brands get the ring (whereas follower brands are left in the aisle).
1. Leadership brands find new and unique positions.2.Leadership brands make customers happy they’re doing it and eager to do it again.3.Leadership brands make sure their customers are satisfied.4.Leadership brands revel in their customers’ obsession.5.Leadership brands shower their customers with attention.6.Leadership brands care about their image and are a pleasure to be seen with.7.Leadership brands earn respect and devotion.8.Leadership brands enjoy customer monogamy.9.Leadership brands generate a ready-for-commitment mindset.10.Leadership brands can proudly be brought home to meet the family.11.Leadership brands get the ring (whereas follower brands are left in the aisle).12.With a leadership brand, it’s a joy waking up to it, day after day.
Enough with the foreplay,
Enough with the foreplay, start your engines.
Written by Marlene Hamerling & David Brier Design & art direction: David Brier DBD International, Ltd. www.risingabovethenoise.comReproduction not allowed without written approval from authors.
Stefan Jahn
I LOVE how you told a story from a new. unique, and creative perspective.
Many other presentations with 30,000 (for example) are only regurgitating information. 1 year ago
thanks for sharing
i would like to use some part for my trainings....
please send me a copy at cengizsoydan@gmail.com
thanks. 1 year ago