5 Ways to Create a Brand People Give a Sh*t About

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http://www.risingabovethenoise.com Brand identity specialist and Fast Company blogger David Brier has compiled 5 successful ideas for branding in today's economy, making it possible to succeed with …

http://www.risingabovethenoise.com Brand identity specialist and Fast Company blogger David Brier has compiled 5 successful ideas for branding in today's economy, making it possible to succeed with social media and other channels. David's "What's Killing Your Brand ( and how to kill it before it kills you) is rapidly approaching 100,000 views.

Branding is the art of differentiation and this little checklist provides some of the secret ammo that helps make David the Branding GPS many look to for direction for their brand.

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  • 1. Why is it so hardto create 5tives to rna alte g your tearin out haira brandanybody givesa sh*t about?
  • 2. Every day, millions of business ownerskill themselves trying to do“the right thing” to create their brand
  • 3. Every day, millions of business ownerskill themselves trying to do“the right thing” to create their brand “ Oh n.” dam
  • 4. Every day, millions of business ownerskill themselves trying to do“the right thing” to create their brand “ Oh n.” s is “ T hi me dam ng hurti than more u” yo
  • 5. Add to this that every entrepreneur is driven by one seductive fact
  • 6. Add to this that every entrepreneur is driven by one seductive factthe future is worth fighting for
  • 7. So,WHY is it so hardto createa brand?
  • 8. The “Horrible Truth” segment:
  • 9. The “Horrible Truth” segment:Y ve got ou’a blind spot
  • 10. The “Horrible Truth” segment:Y ve got ou’a blind spot And it looks like this...
  • 11. YourPerceptionofyourbrand
  • 12. Your theirPerception realityof ofyour yourbrand brand
  • 13. Your theirPerception FYI: This is realityof NOT the look of an engaged ofyour customer yourbrand brand
  • 14. That friend of a friend, who’sa“guru”ofsocial this-or-that,won’t solveyour problem.
  • 15. That friend of a friend, who’sa“guru”of “ My goal is to aggregate your databasesocial this-or-that, aura to release its inner Feng Shui that willwon’t solve harmonize your site with Google’s algorithm du jour yielding excellent karmayour problem.with high rankings and tons of fans. I’ve read about this a lot and this will crush it... dude.”
  • 16. Yourbranddeservesbetter
  • 17. Your theirbrand realitydeserves deservesbetter better
  • 18. Is this it?Your theirbrand realitydeserves deservesbetter better
  • 19. now , theAnd 5 do can o you ng) t ngs doithi op (o r st te your el eva d b ran
  • 20. Coffee is nosubstitutefor an unstimulating (andsh*tty)brand
  • 21. Coffee is nosubstitutefor an unstimulating (and # 1sh*tty) d oubt, Wh en in and go b igger your r with go bolde d (or bran e) hombrand
  • 22. Coffee is nosubstitutefor an unstimulating (and # 1sh*tty) d oubt, Wh en in and go b igger your r with go bolde d (or bran e) hombrand And do something that will wake people up and not be a decaf version of your brand.
  • 23. Write down one way your brand can go bigger and bolder while leaving your competition searching for a triple shot espresso. When done, fast forward to #2Follow @davidbrier Subscribe: www.risingabovethenoise.com
  • 24. If committeesdon’t suck the lifeout of your ideas, they’ll suck the life out of themessenger
  • 25. If committees don’t suck the life out of your ideas, they’ll suck # 2 o mous auton erate the life out of the nCr eate a t can op a c ore th pendent of inde ttee-itis” “c ommi cceed u messenger and s
  • 26. If committees don’t suck the life out of your ideas, they’ll suck # 2 o mous auton erate the life out of the nCr eate a t can op a c ore th pendent of inde ttee-itis” “c ommi cceed u messenger and s If you love your brand, set it free.
  • 27. Work out how to get something brilliant done without the intervention of a committee. Get as inventive (and sneaky) as you need to be. When done, fast forward to #3Follow @davidbrier Subscribe: www.risingabovethenoise.com
  • 28. blending inis not a strategyanymore thanwinning thelotteryis a retirement plan
  • 29. blending inis not a strategyanymore thanwinning the # 3diocrity me C rappy ented in pres ak du jour .lottery d-spe ke it good bran t ma d oes no it doesn’ t If ntiate d iffere and, yo ur br ell. s it won’ tis a retirement plan
  • 30. blending inis not a strategyanymore thanwinning the # 3diocrity me C rappy ented in pres ak du jour .lottery d-spe ke it good bran t ma d oes no it doesn’ t If ntiate d iffere and, yo ur br ell. s it won’ tis a retirement plan There’s no middle ground to greatness.
  • 31. Write down 3 ways your brand is different (or can be, in case it’s not yet) from your competition. When done, fast forward to #4Follow @davidbrier Subscribe: www.risingabovethenoise.com
  • 32. the competitionisn’t your enemy.You settlingfor stupidtricks is.
  • 33. the competition isn’t your enemy. You settling for stupid # 4of cats weiyl eos l k, vid ikes” but th d ’sLoo u “ l tricks is. yo r bran ce. get build you van w on’ t g and rele und. m eanin wning aro rm. Q uit clo ge the no n C halle elentless. Be r
  • 34. the competition isn’t your enemy. You settling for stupid tricks is. If you think it’s stupid, it probably is. # 4of cats weiyl eos l k, vid ikes” but th d ’sLoo u “ l yo r bran ce. get build you van w on’ t g and rele und. m eanin wning aro rm. Q uit clo ge the no n C halle elentless. Be r
  • 35. Write down stupid ways to promote your brand. Get it out of your system — like cat footage, clowns and stupid music videos that have nothing to do with your business. Now, write down 1 or 2 ways you can intelligently distinguish your brand. When done, fast forward to #5Follow @davidbrier Subscribe: www.risingabovethenoise.com
  • 36. during the 2013Super Bowl,one brand took advantage ofthe 34-minutepowertweet. they scored..One image. One outageand customers ate it up.
  • 37. during the 2013Super Bowl,one brand took advantage ofthe 34-minutepowertweet. they scored..One image. One outage # 5rself andy you epare d for speed ’sand customers ate it up. Pr you r bran f the world nse. I us cookie respo famo most uld do it, . co ly can ertain you c
  • 38. during the 2013Super Bowl,one brand took advantage ofthe 34-minutepowertweet. they scored..One image. One outage # 5rself andy you epare d for speed ’sand customers ate it up. Pr you r bran f the world nse. I us cookie respo famo most uld do it, . co ly can ertain you cHave an insatiable curiosity and build that into anticipating your customer’s needs.
  • 39. Work out how you can make your company more nimble so it can be unbelievably responsive and pro-active. When done, fast forward to the next slide.Follow @davidbrier Subscribe: www.risingabovethenoise.com
  • 40. For those taking notes:
  • 41. For those taking notes:1. In branding, go big. Think big. Do big.In all aspects of your brand service,brand message and brand insight.
  • 42. For those taking notes:1. In branding, go big. Think big. Do big.In all aspects of your brand service,brand message and brand insight.2. Committees. They have their place.Just not in branding, meetings andingenuity.
  • 43. For those taking notes:1. In branding, go big. Think big. Do big.In all aspects of your brand service,brand message and brand insight.2. Committees. They have their place.Just not in branding, meetings andingenuity.3. Blending in is your enemy. Brandingis your friend. (Understand this:Branding is “ the art of differentiation”and is the tool that will elevate yourbrand above the noise.)
  • 44. For those taking notes:1. In branding, go big. Think big. Do big.In all aspects of your brand service,brand message and brand insight.2. Committees. They have their place.Just not in branding, meetings andingenuity.3. Blending in is your enemy. Brandingis your friend. (Understand this:Branding is “ the art of differentiation”and is the tool that will elevate yourbrand above the noise.)4. Don’t be fooled with the newest“ tricks” to garner attention.Be real. Be extraordinary.
  • 45. For those taking notes:1. In branding, go big. Think big. Do big.In all aspects of your brand service,brand message and brand insight.2. Committees. They have their place.Just not in branding, meetings andingenuity.3. Blending in is your enemy. Brandingis your friend. (Understand this:Branding is “ the art of differentiation”and is the tool that will elevate yourbrand above the noise.)4. Don’t be fooled with the newest“ tricks” to garner attention.Be real. Be extraordinary.5. Be ready when Life happens, even whenyou least expect it to. Be ready foropportunities as they surface.
  • 46. Follow @davidbrier Subscribe: www.risingabovethenoise.com
  • 47. Need more insight into creating a brand?Follow @davidbrier Subscribe: www.risingabovethenoise.com
  • 48. Need more insight into creating a brand? Check out:Follow @davidbrier Subscribe: www.risingabovethenoise.com
  • 49. Want more?
  • 50. Want more?Subscribe at RisingAboveTheNoise.com
  • 51. Want more?Subscribe at RisingAboveTheNoise.com Follow David Brier on twitter:
  • 52. Want more?Subscribe at RisingAboveTheNoise.com Follow David Brier on twitter: @davidbrier
  • 53. Want more?Subscribe at RisingAboveTheNoise.com Follow David Brier on twitter: @davidbrier Design, art direction and text by David Brier of DBD International
  • 54. Want more?Subscribe at RisingAboveTheNoise.com Follow David Brier on twitter: @davidbrier Design, art direction and text by David Brier of DBD International Copyright 2013 DBD International