MobileMediaStrategies2011What to build_now_builds - llicco Elia

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MobileMediaStrategies2011What to build_now_builds - llicco Elia

  1. 1. What to build nowIlicco EliaTwitter: @ilicco All pictures © ilicco elia
  2. 2. Some home truths● Not a lot of margin in mobile● You still need to "Know Your Audience"
  3. 3. Some home truths● Not a lot of margin in mobile● You still need to "Know Your Audience"● Use your assets in a smart way● Efficiently develop on multiple platforms
  4. 4. Some home truths● Not a lot of margin in mobile● You still need to "Know Your Audience"● Use your assets in a smart way● Efficiently develop on multiple platforms● You are a media company, not a data center
  5. 5. How Technology Feels● It is not about what technology can do● It is about how technology can make you feel
  6. 6. How Technology Feels● It is not about what technology can do● It is about how technology can make you feel ○ Apple are particularly insightful ○ Nokia Video Calling ≠ Apple Facetime
  7. 7. How Technology Feels● It is not about what technology can do● It is about how technology can make you feel ○ Apple are particularly insightful ○ Nokia Video Calling ≠ Apple Facetime● Hyped-up augmented reality... ○ Instapaper ○ Angry birds ○ Flipbook
  8. 8. Relevance to the User● Mobile channels are “listening channels”● Selling is a by-product
  9. 9. Relevance to the User● Mobile channels are “listening channels”● Selling is a by-product● Enable customers to talk to you● Support at the point of frustration ○ Or just a little earlier
  10. 10. "Theres an app for that"● Apps are the icing on the cake● It takes effort to make it feel effortless
  11. 11. "Theres an app for that" ● Apps are the icing on the cake ● It takes effort to make it feel effortlessYou dont always have to be first

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