Staffan Ekholm London June 14, 2011

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Staffan Ekholm London June 14, 2011

  1. 1. Staffan EkholmCEO, Moving Media+
  2. 2. How and why the company built a magazine format specifically for tablet devicesWhy isn’t existing magazine-reading software good enough for the 21st century?
  3. 3. Existing magazine-reading software...
  4. 4. The tablet revolution is the biggest opportunity for publishers in decades!
  5. 5. A killer device Functioning ecosystem and anestablished purchasing behavior Relevant and attractive ads
  6. 6. Newsstands
  7. 7. Create productsoptimized specifically for the tablet
  8. 8. To not get stuck in the current paradigm...Creativity, innovation and rapid prototyping is key!
  9. 9. The creativepeople must be driving
  10. 10. Editors in controlCan’t require additonal IT expertise Easy and intuitive creation
  11. 11. Optimized for the device?
  12. 12. It’s not a @#$%^ print page.But it’s also not Angry Birds.People read with their hands asmuch as they do with their eyes.
  13. 13. ReadWatchTouch, swipe, tapShare
  14. 14. WHAT’S NEW GREEN TECH TIMELINE SIMPLER SOLAR SUN POWER GETS EASIER WITH NEW LIGHTWEIGHT PANELS Solar power sounds great: electricity from sunshine, for free, no carbon footprint. But solar panels often come with hefty price tags or require complex installations. Now lighter materials are making them less expensive and more convenient, whether you carry them with you or snap them onto your roof.—Sarah Parsons NOW Power Pack This take-anywhere electric plant more wavelengths in less space won’t weigh you down. Tonino by wrapping each individual Lamborghini’s bag is the first particle of a conductive layer in product to use a new solar panel light-absorbing dye molecules. that’s as light, thin and flexible Charge a cellphone in six to eight as fabric yet absorbs rays in any hours, indoors or out. Tonino light, including artificial light or Lamborghini Solar Bag with G24 under clouds. It’s made of dye- DSSC Panel $200 (est.); sensitized solar cells, which trap www.tlmm.com—s.p. SOON: FALLPrint Plug-and-Play Panels Click together a rooftop solar system in a few hours, saving days or weeks on design and installation. Armageddon’s modular kit consists of metal frames light enough to carry up a ladder, plus 18- pound solar panels—coated in Teflon instead of heavy glass—that snap onto the frames’ tabs. The easy-to-lift, ready-made parts mean that installers don’t have to build frames on top of a house and also eliminate tricky wiring, since each frame has its own DC-to-AC converter that lets it plug straight into BEAM DATA Your a home circuit breaker. Armageddon phone can display power Energy SolarClovers From $8,000; output and other stats sent armageddonenergy.com—s.p. by Armageddon’s solar units. FROM TOP: COURTESY TONINO LAMBORGHINI; COURTESY LATER: 2011 MIX AND MATCH Dow’s Solar Shingles solar tiles blend in with ARMAGEDDON ENERGY; COURTESY DOW Rather than laying solar panels across your roof, use them as your standard roof shingles. roof. Dow built thin-film photovoltaic cells directly into polymer shingles. They’re as protective as ordinary shingles, nail down in the same way and, in place of exposed wiring, hook together with simple electrical connectors at their ends. Some units go on sale later this year, with wide availability next year. Dow is also working on other building materials with sun power built in. Dow Power- house Solar Shingles Price not set; dowsolar.com—arnie cooper 26 POPULAR SCIENCE APRIL 2010 POPSCI.COM
  15. 15. WHAT’S NEW GREEN TECH TIMELINE SIMPLER SOLAR SUN POWER GETS EASIER WITH NEW LIGHTWEIGHT PANELS Solar power sounds great: electricity from sunshine, for free, no carbon footprint. But solar panels often come with hefty price tags or require complex installations. Now lighter materials are making them less expensive and more convenient, whether you carry them with you or snap them onto your roof.—Sarah Parsons NOW Power Pack This take-anywhere electric plant more wavelengths in less space won’t weigh you down. Tonino by wrapping each individual Lamborghini’s bag is the first particle of a conductive layer in product to use a new solar panel light-absorbing dye molecules. that’s as light, thin and flexible Charge a cellphone in six to eight as fabric yet absorbs rays in any hours, indoors or out. Tonino light, including artificial light or Lamborghini Solar Bag with G24 under clouds. It’s made of dye- DSSC Panel $200 (est.); sensitized solar cells, which trap www.tlmm.com—s.p.Print to tablet SOON: FALL Plug-and-Play Panels Click together a rooftop solar system in a few hours, saving days or weeks on design and installation. Armageddon’s modular kit consists of metal frames light enough to carry up a ladder, plus 18- pound solar panels—coated in Teflon instead of heavy glass—that snap onto the frames’ tabs. The easy-to-lift, ready-made parts mean that installers don’t have to build frames on top of a house and also eliminate tricky wiring, since each frame has its own DC-to-AC converter that lets it plug straight into BEAM DATA Your a home circuit breaker. Armageddon phone can display power Energy SolarClovers From $8,000; output and other stats sent armageddonenergy.com—s.p. by Armageddon’s solar units. FROM TOP: COURTESY TONINO LAMBORGHINI; COURTESY LATER: 2011 MIX AND MATCH Dow’s Solar Shingles solar tiles blend in with ARMAGEDDON ENERGY; COURTESY DOW Rather than laying solar panels across your roof, use them as your standard roof shingles. roof. Dow built thin-film photovoltaic cells directly into polymer shingles. They’re as protective as ordinary shingles, nail down in the same way and, in place of exposed wiring, hook together with simple electrical connectors at their ends. Some units go on sale later this year, with wide availability next year. Dow is also working on other building materials with sun power built in. Dow Power- house Solar Shingles Price not set; dowsolar.com—arnie cooper 26 POPULAR SCIENCE APRIL 2010 POPSCI.COM
  16. 16. Created for tablet
  17. 17. HOW IT WORKS CLEAN ENERGY XXXXXXXXXTHE NEXT-GEN ELECTRICAL CIRCUITRY: Converters stabilize the current’s varying frequencies. Transformers boost voltage from 690 volts to more than 22,000, so current travels PITCH CONTROLLER: To maximize lift as the wind speed changes, a controller can automatically rotate each blade anywhere from a fraction of a degree to multiple degrees per second. It can also turn the blades away from dangerously high BLADES: Light, sti carbon fiber replaces fiberglass at critical points in the blades, so they lose pounds and gain strength. A flat (rather than tapered) edgeWIND TURBINE e ciently over long-distance lines. winds to avoid power overloads or hardware damage. gives them a shape that increases lift. BLADETo take advantage of the strong winds that blow JOINTover the ocean, this gearless turbine uses a giantring of magnets and 176-foot blades ROTORBy Rena Marie PacellaIllustrations STATS GENERATOR: The 90-tonby Nick Kaloterakis GE OFFSHORE generator consists A TWIST ON BLADES TURBINE The longer a turbine’s blades, the moreThere’s enough wind energy ROTOR DIAMETER: of a nearly 20-foot ring of magnets wind it captures and the more electricity italong our coastlines to power the 360 ft. creates. “If we could, we would just buildcountry four times over, and the race TOWER HEIGHT: that spins to produce current. infinitely longer blades,” Mercer says. “Theis on to build the best o shore tur- 300 ft. problem is, blades get heavy and flexible.”bines to capture it. Manufacturers MAX. POWER: Its large diameter lets it create a lot of That flexibility, coupled with the force fromworldwide are experimenting with 4 megawatts very high winds, can bend blades so muchtwo techniques: ever-longer blades MORE INFO: power when turning slowly, at the same that they burden the machine or even smackto harness more gusts, and simpli- ge.com the tower. So GE designed a blade that twistsfied drivetrains (including new gene- 8 to 20 rpm as the blades, so it doesn’t as it bends. It’s curved backward about eightrators) that slash the need for costly feet, instead of extending straight out. Whenrepairs at sea. GE’s upcoming mach- need a gearbox to speed it up to the a gust pushes the tip up, the blade twistsine, slated to go online in 2012, will slightly around its curve—instantly anglingcombine both into one package. thousands of rpm most megawatt itself so that it bears less of the gust’s brunt GE created lightweight 176-foot yet still captures a large part of its energy.blades—about 40 percent longer generators require. ROTOR SHAFTthan the average—with a more aero- “Get rid of thedynamic shape. The blades will gearbox, and nowattach to a drivetrain that does away you don’t have to change the oil,” NACELLE: Thewith many of the moving parts, fiberglass pod isincluding the gearbox, that are says GE engineer Gary Mercer. 30 feet tall.prone to breakage and energy loss.A direct-drive mechanism replacesgears, and permanent magnets YAW DRIVEreplace the electromagnets thatrequire starter brushes, coils andpower from the grid every time theyfire up. The blades are now being HOW TO SPIN POWER TOWER: The steel tower reststested in the Netherlands, and the 1. POSITION THE BLADES 2. CAPTURE THE WIND 3. TURN IT INTO ELECTRICITY on a concretedrivetrain in Norway. Combining Based on data from wind-direction The three-bladed rotor spins in The shaft spins the generator’s pylon that’sthe two should result in a turbine sensors, a yaw-drive motor turns winds from 7 to 70 mph, sweeping neodymium magnets inside driven dozensthat captures 25 percent more wind the nacelle to face the wind. A twice the area of a football field. A stationary copper coils, inducing of feet into thepower than conventional models, so pitch controller rotates each blade 23-foot-long steel rotor shaft and current in the coils. Circuitry adjusts seabed and risesit can operate more often at its full around a bearing, setting it to the two roller bearings transfer the the frequencies and voltage of the nearly 300 feetfour-megawatt potential—enough to best angle for the wind speed. mechanical energy to the generator. current and sends it o to the grid. out of the water.power 1,000 homes.42 POPULAR SCIENCE APRIL 2010
  18. 18. Advertizing
  19. 19. Advertising ACURA
  20. 20. Advertising Canon
  21. 21. Advertising Shell
  22. 22. Creation
  23. 23. Create Apps Publish
  24. 24. Create Reviewer Apps Published PublishFREE
  25. 25. Download the production environmentFREE magplus.com
  26. 26. What we know...
  27. 27. (not much)
  28. 28. We’re aboutone year in.
  29. 29. Recreate theexperience,packaging, pricingand marketing!
  30. 30. Learn by doingContinuous movement through and between stories, closer topanning a camera than turning a page. Flow is the new flip.
  31. 31. How and why the company built a magazine format specifically for tablet devicesWhy isn’t existing magazine-reading software good enough for the 21st century?
  32. 32. New device and channel Huge opportunities New products are requiredOptimized for the device and ecosystem Experimenting and prototyping is key User-friendly and powerful tools required (but didn’t-exist)
  33. 33. Staffan Ekholmstaffan.ekholm@magplus.com +46 0705 400 665

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