Hybrid, Registration and Freemium Models Jeremy Phillips Co-Founder and COO, StrategyEye StrategyEye www.strategyeye.com
By way of introduction .. StrategyEye powers niche intelligence services, usually with a freemium model, up to high ticket subscription levels StrategyEye www.strategyeye.com
By way of introduction .. Own label and partner offers in any industry or topic area MARINE SUSTAINABILITY HEDGE FUNDS SENSEX OUTSOURCING WIND FARMS DEFENCE AEROSPACE MINING RETAIL
How would you like your digital content? “Everything in one place, ordered the way I want it” Original Content The First Place I Look First Port of Call Topics Global Trusted Sources Categories Entities
Original Comment Focussed News Basic News StrategyEye www.strategyeye.com
(a quick detour into “structure”) Describing a coherent world at the right level of detail ..
(a quick detour into “structure”) .. and picking out the things that the audience needs to engage with Levels of Comment Industries / Categories Topics Entities Location Biotech Private Equity Companies Europe Feature Solar Photovoltaic UK M&A Executives Lead News Mobile Social Networks Northern England Partnerships Brands Endorsed Regulators Manchester Product Innovation Wind Farms Other News Sustainability . . . . . . Indices . . . . . . . . .
Where are the pricing resistance levels? .. hundreds and thousands .. Workflow £’000s “Where I make decisions” £’00s “My preferred source” FREE “One of my sources” StrategyEye www.strategyeye.com
How does the content fit in? Getting the mix right Workflow Deep Analysis £’000s Hard Data Original Comment £’00s Focussed News Basic News FREE StrategyEye www.strategyeye.com
Proprietary content is expensive .. .. so you match it to the audience’s interest levels Audience Usage Metrics Opinion-Former Attention Most Interesting Least Interesting
What about the functionality? Tiered functionality for a tiered offer Workflow Deep Analysis Reporting Tools £’000s Hard Data Analysis Tools Personalisation Original Comment £’00s Focussed News Structured View Basic News FREE StrategyEye www.strategyeye.com
Importance of some free Free content is the best SEO strategy Original Comment and Analysis Original News üüüü üü Recommended Articles Filtered Articles ü ü StrategyEye www.strategyeye.com
Importance of some free (cont’d) Viral content brings in the punters