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Nick fallon mobile strategies 2012
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Nick fallon mobile strategies 2012

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Nick Fallon,

Nick Fallon,

Published in: Technology, Business
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  • 1. Building multi-platform apps and tools forprofessional audiences @nickfallon
  • 2. news periodicalsresearch & analysis data tools
  • 3. Use Cases Analytical Strategic Executive Info Pro by User User User UserCurrentawareness 1 3 4 4Discovery 4 4 2 0Consumption 0 4 3 1Collaboration 4 4 2 1
  • 4. Use Cases Desktop / Phone Tablet TVby Screen LaptopCurrentawareness 4 4 4 0Discovery 3 4 4 1Consumption 2 3 4 2Collaboration 2 2 4 0
  • 5. One service *  Four screensMany devices
  • 6. Responsive Native apps Web apps designNews products Various Sooner Periodicals All new/ refreshed Research & products and analysis sites Task-specific Later apps only 2012 à Data tools Marketing & -- ecommerce
  • 7. Lloyd’s List &Lloyd’s List Intelligence Case study
  • 8. Lloyd’s List Touch-points Lloyd’s List Intelligence Print Daily -- ePaper (PDF) Daily -- Website Yes Yes Newsletter Daily, Weekly --Saved search alerts Yes Yes RSS feed Yes -- Video channel Yes --“Ask the Analyst” -- Yes
  • 9. Lloyd’s List for iPhone & iPad•  v1 April 2011 (v2 August 2011)•  Built using Escenic mobile framework•  Downloads: 3k by Dec 2011•  Usage 50% iPhone; 50% iPad•  Average time: 1 to 5 mins•  Before 09:00 and after 18:00
  • 10. The good•  Real-time updating•  Offline reading•  CMS integration•  Seamless access for subscribers•  Access by non-subscribers
  • 11. The bad•  Poor social media interaction•  Lack of multimedia (and temporarily data)•  Ux and UI OK, not optimal•  3rd party technical solution slow
  • 12. Lessons?•  Iterate•  Test•  Integrate
  • 13. The measure of success is not whether you have a tough problem to deal with, butwhether it’s the same problem that you had last year - John Foster Dulles

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