Mike Goldsmith, Future

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Mike Goldsmith, Future

  1. 1. How to make a digital edition Mike GoldsmithEditor-in-Chief, Digital Editions
  2. 2. How to make a digital edition(that works) | @mikegoldsmith
  3. 3. futurefolio.futureplc.com
  4. 4. How to make a digital edition(that works) | @mikegoldsmith
  5. 5. How to make a digital edition(that works) | @mikegoldsmith
  6. 6. How to make a digital edition(that works) | @mikegoldsmith
  7. 7. How to make a digital edition(that works) | @mikegoldsmith
  8. 8. How to make a digital edition(that works) | @mikegoldsmith
  9. 9. How to make a digital edition(that works) | @mikegoldsmith
  10. 10. How to make a digital edition(that works) | @mikegoldsmith
  11. 11. How to make a digital edition(that works) | @mikegoldsmith
  12. 12. How to make a digital edition(that works) | @mikegoldsmith
  13. 13. THAT’S FINE– BUT HOWDO I GETON THECAROUSEL? How to make a digital edition (that works) | @mikegoldsmith
  14. 14. …AND HOWDO YOUSTOP ALLTHOSECOMMENTS? How to make a digital edition (that works) | @mikegoldsmith
  15. 15. EASY.DON’TJUST MAKEA PRODUCT How to make a digital edition (that works) | @mikegoldsmith
  16. 16. DON’T JUSTMAKE AGOODPRODUCTHow to make a digital edition (that works) | @mikegoldsmith
  17. 17. PUBLISH AGOODPRODUCTHow to make a digital edition (that works) | @mikegoldsmith
  18. 18. How to make a digital edition Mike GoldsmithEditor-in-Chief, Digital Editions
  19. 19. How to make agood digital edition Mike Goldsmith Editor-in-Chief, Digital Editions
  20. 20. How to make agood digital edition (that works) Mike Goldsmith Editor-in-Chief, Digital Editions
  21. 21. 1. SORTYOUR IP +REPRO How to make a digital edition (that works) | @mikegoldsmith
  22. 22. 1. SORTYOUR IP +REPRO How to make a digital edition (that works) | @mikegoldsmith
  23. 23. 1. SORTYOUR IP +REPRO How to make a digital edition (that works) | @mikegoldsmith
  24. 24. 2. SUPPORT How to make a digital edition (that works) | @mikegoldsmith
  25. 25. 3. KNOWYOURCUSTOMERS How to make a digital edition (that works) | @mikegoldsmith
  26. 26. 3. KNOWYOURCUSTOMERS How to make a digital edition (that works) | @mikegoldsmith
  27. 27. 3. KNOWYOURCUSTOMERS How to make a digital edition (that works) | @mikegoldsmith
  28. 28. 3. KNOWYOURCUSTOMERS How to make a digital edition (that works) | @mikegoldsmith
  29. 29. 3. KNOWYOURCUSTOMERS How to make a digital edition (that works) | @mikegoldsmith
  30. 30. 4. TELLTHE MANU-FACTURERS How to make a digital edition (that works) | @mikegoldsmith
  31. 31. 5.REMEMBERYOU’RESELLING APRODUCTHow to make a digital edition (that works) | @mikegoldsmith
  32. 32. 5.REMEMBERYOU’RESELLING APRODUCTHow to make a digital edition (that works) | @mikegoldsmith
  33. 33. 5.REMEMBERYOU’RESELLING APRODUCTHow to make a digital edition (that works) | @mikegoldsmith
  34. 34. 6.MARKETING How to make a digital edition (that works) | @mikegoldsmith
  35. 35. 6.MARKETING How to make a digital edition (that works) | @mikegoldsmith
  36. 36. 7.CLIENTSHow to make a digital edition (that works) | @mikegoldsmith
  37. 37. 8.ANALYTICS How to make a digital edition (that works) | @mikegoldsmith
  38. 38. 8.ANALYTICS How to make a digital edition (that works) | @mikegoldsmith
  39. 39. 9.MAKESOMETHINGAMAZINGHow to make a digital edition (that works) | @mikegoldsmith
  40. 40. 9. NOTFLAT… How to make a digital edition (that works) | @mikegoldsmith
  41. 41. 9. NOTDULL… How to make a digital edition (that works) | @mikegoldsmith
  42. 42. 9. AND NOTBORING… How to make a digital edition (that works) | @mikegoldsmith
  43. 43. Launched Q1-Q2 2012 How to make a digital edition (that works) | @mikegoldsmith
  44. 44. FutureFolio one-shots How to make a digital edition (that works) | @mikegoldsmith
  45. 45. Launching Q4 2012 How to make a digital edition (that works) | @mikegoldsmith
  46. 46. 10.SEE YOUNEXT YEAR How to make a digital edition (that works) | @mikegoldsmith
  47. 47. How to make agood digital edition (that works) Mike Goldsmith Editor-in-Chief, Digital Editions

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