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2012 #Canneslion Review - THE GENEROUS AGE OF ADVERTISING

by Chief Creative Officer  at DigitasLBi Paris on Jun 27, 2012

  • 29,663 views

A round up of the 2012 cannes lions. THE GENEROUS AGE OF ADVERTISING. There is no such thing as a free lunch - this is especially true in advertising. By ‘generous’ we don’t mean pro bono or ...

A round up of the 2012 cannes lions. THE GENEROUS AGE OF ADVERTISING. There is no such thing as a free lunch - this is especially true in advertising. By ‘generous’ we don’t mean pro bono or charity.

We’re talking about brands that do things for and with people. These brands create value and earn attention.

Today’s successful brands find the mutual value exchange between brand and consumer.

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http://duckofdoom.ru 3381
http://www.adverblog.com 3004
http://cossa.ru 2108
http://www.adzag.co 922
http://d.hatena.ne.jp 910
http://www.eyesaiditbefore.de 896
http://tomgibsonsimages.tumblr.com 749
http://www.cmsmagazine.ru 590
http://flavors.me 550
http://hot-digital.ru 402
http://www.advertology.ru 395
http://poptartcreative.tumblr.com 350
http://redguy.fr 332
http://www.cossa.ru 330
http://fivecoolthings.blogspot.co.uk 186
http://feeds.feedburner.com 139
http://tompgibsonscrapbook.tumblr.com 139
http://pinterest.com 129
http://estebanyepes.wordpress.com 119
http://fivecoolthings.blogspot.com 105
http://www.concep2al.com 98
http://www.eye-said-it-before.de 75
http://www.edmarbulla.com.br 74
http://blog.naver.com 65
http://1brella.wordpress.com 64
http://advertisingkakamaal.blogspot.in 37
http://fivecoolthings.blogspot.kr 34
http://www.flavors.me 27
http://thecajonera.posterous.com 26
http://kutsunomiya.tumblr.com 26
http://fivecoolthings.blogspot.fr 25
http://fivecoolthings.blogspot.de 20
http://digimolek.com 20
http://advertisingkakamaal.blogspot.com 18
http://fivecoolthings.blogspot.nl 18
http://advertology.ru 14
http://fivecoolthings.blogspot.com.au 13
http://staging.learni.st 12
https://twitter.com 11
http://eye-said-it-before.de 11
http://us-w1.rockmelt.com 11
http://fivecoolthings.blogspot.ie 9
http://www.adsmarket.com.ua 9
http://translate.googleusercontent.com 8
http://fivecoolthings.blogspot.ca 8
http://fivecoolthings.blogspot.in 8
http://fivecoolthings.blogspot.com.br 8
http://mail2.daum.net 7
http://www.tomgibsonsimages.tumblr.com 6
http://www.tompgibsonscrapbook.tumblr.com 6
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2012 #Canneslion Review - THE GENEROUS AGE OF ADVERTISING 2012 #Canneslion Review - THE GENEROUS AGE OF ADVERTISING Presentation Transcript