Track 3
Speaker FIVE –
Andrew McGlinchey
Product Manager for Google
Southeast Asia
“Search Engine 101: Crawling,
Ranking, Coverage and
Freshness”
Abstract:
Intended for webmasters, information providers, webrarians and anyone interested in how
people can more effectively discover their information when searching the web. Starts with
the basics of how search engines work: How do search engines crawl and index the
internet? What are some of the important factors that affect ranking of web pages in the
search results?In particular, we look at some free tools that you can use to assess search
engines’ coverage of your information, understand how your site is ’seen’ by search
engines, identify problems, and improve the freshness and completeness of search engines’
inclusion of your site in internet search results.