“Search Engine 101: Crawling, Ranking, Coverage and Freshness”

1,213 views

Published on

Bridging Worlds Conference 2008, Singapore
Day Two Track Three
Speaker 5 - Andrew McGlinchey

Published in: Education, Technology, Design
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,213
On SlideShare
0
From Embeds
0
Number of Embeds
15
Actions
Shares
0
Downloads
17
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

“Search Engine 101: Crawling, Ranking, Coverage and Freshness”

  1. 1. Track 3 Speaker FIVE – Andrew McGlinchey Product Manager for Google Southeast Asia “Search Engine 101: Crawling, Ranking, Coverage and Freshness” Abstract: Intended for webmasters, information providers, webrarians and anyone interested in how people can more effectively discover their information when searching the web. Starts with the basics of how search engines work: How do search engines crawl and index the internet? What are some of the important factors that affect ranking of web pages in the search results?In particular, we look at some free tools that you can use to assess search engines’ coverage of your information, understand how your site is ’seen’ by search engines, identify problems, and improve the freshness and completeness of search engines’ inclusion of your site in internet search results.

×