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Mtng update lumenis aaohnsf13_vancouver_mtng_update

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AAO-HNSF13 Vancouver Meeting Update

AAO-HNSF13 Vancouver Meeting Update

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  • 1. LUMENIS | AAO-HNSF 2013 EXHIBIT PLAN OVERVIEW Team Meeting Presentation, Aug. 8, 2013
  • 2. • Review Booth Floorplan, Graphics > BB • Update on Marcom Deliverables & Timeline > Veronica, Ossnat • Confirm demos & Demo Placement > Jodi, Veronica, Susan • Status of Meetings > Susan • Updates on Booth Theater Presenters/Schedule > Susan • Update on Housing & Badge Registration > Bridgette • Skills Lab Interior & Schedule > Susan, Veronica • Q & A
  • 3. Function Contact Event Strategy (Event Co-Owners) Marketing: Susan Smith (Manager, Market Development Surgical) & Veronica Marzorini (Marketing Program Manager, Surgical) Event Manager Bridgette Birdie (Plan B Marketing & Events) Event Marcom Ossnat Cohen Product Marketing Kevin Lev Product Demo & Key Advisor Jodi Scott Service Technician TBA Exhibit House Pro Exhibits: Toni Mertz & Tina Stanton AAO-HNSF Paul Bascom Lead Management (post) Julianna Lopez
  • 4. Function Contact Skills Lab Cathy Lewis (Global Clinical Marketing Manager) AV Services Sam Patel Video Capture TBA Sales Lead Rendal Robinson Partner Theater Speaking Sessions Susan Smith & Veronica Marzorini
  • 5. • Event Website: http://www.entannualmeeting.org/13/ • LUMENIS Booth #1734, 20x30, 600 sq. ft. Exhibit Space • Skills Lab #1734M, 10x20, 200sq. ft. Exhibit Space (adjoining) • Location: Vancouver Convention Centre, Vancouver BC • Conference Dates: September 29 – October 2, 2013 • Exhibition Hours: Date EXHIBIT STAFF HOURS Sunday, September 29 10:00 a.m. – 5:00 p.m. 9:00 a.m. – 5:30 p.m. (8:00am for skillsLab) Monday, September 30 10:00 a.m. – 5:00 p.m. 9:45 a.m. – 5:00 p.m. Tuesday, October 1 9:30 a.m. – 3:30 p.m. 9:15 a.m. – 3:30 p.m. Wednesday, October 2 9:30 a.m. – 1:00 p.m. 9:15 a.m. – 1:00 p.m.
  • 6. Conference Badge, Housing and Booth Attire Details
  • 7. Daily: Daily registration passes may be purchased individually for each day of the meeting. A daily registration includes access to the morning scientific program, OTO EXPOSM, lunch in the exhibit hall, and shuttle service. A daily registration pass does not include instruction course tickets. Exhibitor Full Access Registration: Exhibitor Full Access Registration gives exhibitors the opportunity to attend the scientific program, register for instruction courses, and receive lunch in the exhibit hall. Guests: “Guest” refers to a spouse, significant other, or personal friend, NOT a business associate, colleague, or student. All registered guests will receive tickets to the President’s Reception and are invited to attend the Scientific Program. Guests are not eligible for Instruction Courses or allowed to claim Continuing Education Credit. A guest registration DOES include entrance to the exhibit hall; however, an OTO EXPOSM lunch must be purchased separately. Members: To be eligible for member rates, members must pay their 2013 dues before registering. If dues payments are not current at the time of registration, the AAO-HNS will charge the higher, non-member registration fee and will not issue any refunds. Contact member services with questions. Member Resident/Medical Student/Fellows-In-Training: Must provide verification to AAO-HNS in order to receive the Member Resident/Medical Student/Fellows-in-Training registration rate. Contact member services for information. Military: Military members of the AAO-HNS will receive a $100 discount automatically at the time of their registration. Non-Members: Non-members must register to attend any portion of the Annual Meeting & OTO EXPOSM. Non-Member Resident/Medical Students: Must provide verification to AAO-HNS in order to receive the Non- Member Resident/Medical Student registration rate. Contact member services for information. One-Day Registration: Provides admission for Members and Non-Members to the Annual Meeting & OTO EXPOSM for the selected day. Instruction Course tickets must be purchased separately.
  • 8. • Exhibitor Staff (40 passes) • Limited access to Exhibition Halls, Keynote sessions, and Executive Solutions sessions plus access to the Exhibition Hall two hours before and after the hours of operation. This pass is intended for booth personnel and does not allow attendance to scientific sessions • Non-Member, Non-Physician Exhibitor Full Access (2 passes) • Exhibitor Full conference registration allows exhibitors access to all scientific sessions, honorary guest lectures the opportunity to review the latest research in the poster area, entrance to the Opening Ceremony, and President's Reception. Instruction Course tickets must be purchased separately.
  • 9. NAME GROUP BADGE TYPE CAROLINE ABREGO EMEA EXHIBIT ONLY DAN BAR-ZOHAR ISREAL EXHIBIT ONLY ELAD BENJAMIN ISREAL EXHIBIT ONLY BRIDGETTE BIRDIE AMERICAS EXHIBIT ONLY DAVE CAVANAUGH SALES EXHIBIT ONLY JOHN DECHELLIS SALES EXHIBIT ONLY PAUL DERBIQUE SALES EXHIBIT ONLY BOB DISILVIO AMERICAS EXHIBIT ONLY BZ ELLIS AMERICAS EXHIBIT ONLY MARK HACKETT SALES SHIGEO HATSUSAKA JAPAN MARTIN HILL EMEA XUEJUN JIANG CHINA ERAN KURMAN ISREAL KEVIN LEV ISREAL FULL ACCESS CATHY LEWIS AMERICAS EXHIBIT ONLY NAME GROUP BADGE TYPE XIAOMING LI CHINA EXHIBIT ONLY HONGLI LIU CHINA EXHIBIT ONLY SHIXI LIU CHINA EXHIBIT ONLY MICHAEL MARTINO AMERICAS EXHIBIT ONLY VERONICA MARZORINI AMERICAS EXHIBIT ONLY BILL MCGANN SALES EXHIBIT ONLY TZIPI OZER-ARMON ISREAL EXHIBIT ONLY LEE PANNELL AMERICAS EXHIBIT ONLY SAM PATEL AMERICAS EXHIBIT ONLY AMY RADKTE AMERICAS EXHIBIT ONLY RENDAL ROBINSON SALES EXHBIT ONLY MARK SALLY SALES EXHIBIT ONLY JODY SCOTT AMERICAS EXHIBIT ONLY MATT SIMMONS SALES EXHIBIT ONLY SUSAN SMITH AMERICAS FULL ACCESS ZEZHANG TAO CHINA EXHIBIT ONLY
  • 10. NAME GROUP BADGE TYPE ORIT TOPAZ ISREAL EXHIBIT ONLY MIKE WINGARD SALES EXHIBIT ONLY JUNMIN XIN CHINA EXHIBIT ONLY WEI ZHANG CHINA EXHIBIT ONLY YIQING ZHENG CHINA EXHIBIT ONLY LIANG ZHOU CHINA EXHIBIT ONLY WEI ZHU CHINA EXHIBIT ONLY NOTES: 1. FULL ACCESS PASSES DO NOT INCLUDE ATTENDANCE TO INSTRUCTIONAL COURSES. COURSES ARE $50.00 EACH. THERE ARE OVER 30 COURSES PER DAY AVAILABLE FOR REGISTRATION. 2. AGREED ON LAST CALL THAT WE WOULD NOT REGISTER CHINA GUESTS, BUT WE HAD ADDITIONAL ALLOTMENT SO I PLACED THESE NAMES IN THOSE SLOTS. THESE CAN BE REPLACED IF NEEDED. TBA.
  • 11. • LUMENIS HOUSING BLOCK 1: Marriott Pinnacle Hotel 1128 W. Hastings St. Vancouver, BC V6E 4R5, Canada Website http://www.marriott.com/hotels/travel/yvrdt-vancouver-marriott-pinnacle-downtown-hotel/ • Walking distance to Vancouver Convention Centre (1.5 blocks, 4 minutes) • LUMENIS HOUSING BLOCK 2: Sheraton Wall Centre 1088 Burrard St. Vancouver, BC, V6Z 2R9 Website http://deals.sheraton.com/Sheraton-Vancouver-Wall-Centre-Hotel-709/special- offers?PS=PS_aa_WWC_WestWestCanada_Google_BD_Sheraton_Vancouver_Wall _Centre_Hotel_Exact_092310_NAD_FM Walking distance to Vancouver Convention Centre (16 blocks, 14 minutes)
  • 12. • Please do not contact hotels directly with changes • Contact: Bridgette Birdie bridgettebirdie@readysetB.com or 650-638- 0360 • Need to release additional rooms by 8/23 • Currently moving rooms around now that new space assigned. Current conf numbers are from housing bureau. Will send hotel conf numbers as soon as they are received.
  • 13. NOTES: 1. A $100 PER BADGE CHARGE WILL BE CHARGED FOR ALL BADGES PRINTED OVER OUR ALLOTTED NUMBER ONSITE, OR FOR CHANGES, ADDITIONS, SUBSTITIONS, ETC. DONE ONSITE. THIS INCLUDES CHANGES MADE TO THE ORIGINAL LIST. ALL PERSONS REQUESTING A BADGE MUST BE ON THE EXHIBITORS LIST OR HAVE COMPANY IDENTIFICATION. 2. EXHBITOR BADGES WILL BE PICKED UP ONSITE AT THE VANCOUVER CONVENTION CENTRE STARTING THURSDAY, SEPTEMBER 26, 2013. Times have not yet been posted and will be updated later.
  • 14. Booth Staff Attire • Booth Staff Attire: – Blue Lumenis logo shirt – Black pants/skirt & Black shoes – No Jeans or Tennis shoes Please!
  • 15. LUMENIS BOOTH
  • 16. • Location: Vancouver Convention Centre, West Hall
  • 17. • Presentation theatre to fit 10 chairs • 3 demo kiosks w/ Video Monitors (3 total; 1 at each station w/ looping video) • Registration desk w/ two stools • Overhead Hanging Banner/Signage • 1 Curved Wall with 50” Monitor for presentations & Looping Video • Podium for presentations SKILLS Lab Components: • Cabinet with doors – TBC • Two tall tables – TBC • Two Tall Stools – TBC
  • 18. LUMENIS DEMOS
  • 19. • IN THE LUMENIS BOOTH • KIOSK 1 – DUO W/ HAND PIECES • KIOSK 2 – ULTRA PULSE W/ HEAD MODEL • KIOSK 3 – DUO + HEAD MODEL • IN THE SKILLS LAB – TBC – TBC
  • 20. LUMENIS EVENTS
  • 21. • LUMENIS is planning two possible events at AAO-HNSF: an in- booth customer appreciation event, and an advisory board meeting. • Budget TBA • EVENT Details, Customer: – Duo concept to pair with DUO product launch (pairings) • EVENT Details, Advisory Board: – On Hold pending approval. 5 hour event
  • 22. MARCOM DELIVERABLES
  • 23. CATEGORY Item Description Production Vendor Booth Booth Graphics - Curved Backwall Large Size Curved Backwall PRO Exhibits Booth Booth Graphics - Tower 1 Kiosk 1: Product Feature NAME PRO Exhibits Booth Booth Graphics - Tower 2 Kiosk 2 - Product Feature NAME PRO Exhibits Booth Booth Graphics - Tower 3 Kiosk 3 - Product NAME PRO Exhibits Booth Booth Graphics - Counter Front of Counter ID PRO Exhibits Booth Hanging Sign Fabric Circular Hanging Sign PRO Exhibits Skills Lab Laminate Panels - SHORT Half Size laminate PanelsFreeman Canada Skills Lab Laminate Panels - LONG Full Size laminate Freeman Canada Skills Lab Plexi Panels - Short Half Size Plex Freeman Canada Skills Lab Interior Graphics Show Media Email Blast Aug/Sept blast to ENT USA Data and iPOST lists announcing new products and Skills Lab, along w/ link to register Produced by Ossnat, Distributed by XX(?) Show Media Full Page Ad in ENT Journal Ad in ENT Journal Sept Issue ENT Journal Show Media AAO-HNSF Show Daily publication Ad in AAO publication (size not indicated) Ascend Media Daily Show Media Outpatient Surgery Magazine Product Showcase Sept Issue (size not indicated) Outpatient Surgery Magazine Show Media Direct Mail Direct Mail to Pre-reg list 4-5 weeks prior to show date Ossnat, distributed by XX (?) Marketing Pieces Booth Handout Card Handout card to be used in booth Ossnat, distributed in booth Marketing Pieces Skills Lab Training Certificate Certificate of completion for Skills Lab Ossnat, distributed in booth Marketing Pieces Party Invitation Booth Party Invitation to be distributed prior to event Ossnat, distributed in booth
  • 24. • Send reminder email to all attendees confirming attendance and dates – BB to draft and XX to send • Know B4U Go email – send 9 days prior to event – BB to draft and XX to send • Hotel Confirmation BB to draft and XX to send
  • 25. LEAD RETREIVAL
  • 26. 1. XX to advise of desired qualifying questions 2. Leads uploaded daily by XX and sent to XX 3. Leads sent upon show close to XX by BB
  • 27. In Booth Presentations
  • 28. TITLE TOPIC SPEAKERS DATE, TIME NAME of PRESENTATION TYPE • FIRST LAST, MD, HOSPITAL OR AFFILIATION • FIRST LAST, MD, EDUCATION OR AFFILICATION TBC