Branding and marketing yourself using social media

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Branding and marketing yourself using social media

  1. 1. July 21, 2011<br />Temple Beth Torah<br />Presenter: Bridgette Adair<br />Branding and Marketing Yourself Using Social Media<br />
  2. 2. Introductions<br />Your thirty second pitch<br />
  3. 3. Social Media<br /><ul><li>“ 72% of companies plan to invest more in recruiting through social networks.” -Jobvite
  4. 4. Careerbuilder.com reports that one in five recruiters uses Facebook for candidate background checks
  5. 5. “It is a simple concept. You can reach hundreds, thousands, and even millions of people through a well-planned job search campaign using social media. The more contacts you have the more offers you are likely to receive.” -NewMediaSocial</li></li></ul><li>
  6. 6. Tips<br />Edit your tagline to describe you not your position<br />Join groups!<br />Use the Q&A section, showcase your expertise<br />Share neutral content that you find interesting <br />
  7. 7.
  8. 8. Tips<br />If your profile is solely professional, make it public<br />“Like” the companies you would like to work for<br />Use the BranchOut application<br />Only post content relevant to your field <br />
  9. 9.
  10. 10. Tips <br />Follow the companies that interest you<br />Engage those companies in conversation<br />Become an influencer<br />Show your expertise<br />Search for jobs using resources such as:<br />Search.twitter.com<br />Twtjobs.com<br />Tweetmyjobs.com<br />
  11. 11. <ul><li>Dedicate at least 30 minutes a day to social networking
  12. 12. Invest time into becoming an influencer
  13. 13. Communicate with your friends and followers
  14. 14. Follow your most sought after organizations, engage them in communication
  15. 15. Have fun! </li></ul>Looking Ahead<br />

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