Top 10 Tactics: What EveryOrganization Should Be Doing toEnhance Donor LoyaltyPresenter: Bridget L. Brandtwww.donorexperie...
The Harsh Reality#bridgetlbrandtDONORS
Tactic #10Face Reality, Maybe Our Baby is Ugly1. Determine What’s Working andWhat’s Not•Survey Donors, Employees, andVolun...
Tactic #9Set Your Team Up for Success•Fast Facts•Who to call•Who does What•EmergencyManagement•FAQs•Event Playbooks#bridge...
Tactic #8Make Your Website Donor FriendlyDonors want to hear:o Organizational Impact (80%)o Success Stories (74%)o More de...
6
Tactic #8.5Use Video to Connect•Most active days are weekdays,peaking on Wednesdays.•Weekends including Friday had thehigh...
Tactic #7Perception vs. Reality#bridgetlbrandt
Tactic #6Stay in TouchNewsletters- While often unread, it is a great way to keep yourname (awareness) high for your organi...
Tactic #5Use Technology to HelpWhat:●CRM Systems (Tech Soup)●E- Marketing●Marketing Automation●Why:●Track Donors●Increase ...
Tactic #5Use Technology to HelpWhat:●CRM Systems (Tech Soup)●E- Marketing●Marketing Automation●Why:●Track Donors●Increase ...
Tactic #4Get Social1. Be where your donors are!2. Social ads•Facebook Ads Resource3. Infographics to share•Hubspot How to ...
Tactic #3Stalk Your Donors#bridgetlbrandt
Tactic #2Test, test, test"Throw away the rulebook.Experiment, learn, try, fail, get up,discover, have fun, be puzzled, fin...
Tactic #1Hand Write Thank-yous!#bridgetlbrandt
#bridgetlbrandt
Questions???#bridgetlbrandt
Contact me:•My blog:http://www.donorexperience101.com•Tweet me: bridgetlbrandt•Email: bridgetlbrandt@gmail.com•Presentation:
Upcoming SlideShare
Loading in …5
×

Top Ten Tactics For Loyalty Version 2013

345 views
268 views

Published on

Building Donor Loyalty takes time, money and dedication. This presentation will help your nonprofit organization by offering tips, ideas, and donor loyalty strategies.

Published in: Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
345
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
6
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Top Ten Tactics For Loyalty Version 2013

  1. 1. Top 10 Tactics: What EveryOrganization Should Be Doing toEnhance Donor LoyaltyPresenter: Bridget L. Brandtwww.donorexperience101.com#bridgetlbrandtbridgetlbrandt@gmail.comFavorite Video: http://www.youtube.com/watch?v=WFB8jirtyRw
  2. 2. The Harsh Reality#bridgetlbrandtDONORS
  3. 3. Tactic #10Face Reality, Maybe Our Baby is Ugly1. Determine What’s Working andWhat’s Not•Survey Donors, Employees, andVolunteers2. Accept the Feedback (No excusesallowed)3. Make the Changes to serve yourdonors and mission!#bridgetlbrandt
  4. 4. Tactic #9Set Your Team Up for Success•Fast Facts•Who to call•Who does What•EmergencyManagement•FAQs•Event Playbooks#bridgetlbrandt
  5. 5. Tactic #8Make Your Website Donor FriendlyDonors want to hear:o Organizational Impact (80%)o Success Stories (74%)o More details about theorganization (71%)o Info on financial accountability(43%)Community Philanthropy 2.0 survey, donors (30-49) & Cygnus 2012 supported these same metricshttp://www.cygresearch.com/publications/orderReport.phpTips:•Use video and graphics•Create interaction•Get Donor involved•Don’t have a boring donationpage•One click to donate#bridgetlbrandt
  6. 6. 6
  7. 7. Tactic #8.5Use Video to Connect•Most active days are weekdays,peaking on Wednesdays.•Weekends including Friday had thehighest engagement per view basedon average minutes watched•Online video streams fromnewspaper websites surged in Q2.This can be attributed to thesustained coverage of the BP oildisaster in the Gulf of Mexico.Tips:•Post on You Tube and yoursite•Keep it short•End with a call to actionBrightcove 2010 Quarterly Survey http://files.brightcove.com/brightcove-whitepaper-online-video-and-media-industry-q2-2010.pdf•Listen/ Learn•Make It Easy•Give Them What TheyWant#bridgetlbrandt
  8. 8. Tactic #7Perception vs. Reality#bridgetlbrandt
  9. 9. Tactic #6Stay in TouchNewsletters- While often unread, it is a great way to keep yourname (awareness) high for your organization.Events- Great way to connect in person with 1:ManyEmail Marketing- Fundraising & Program AwarenessIn Person Visits- BEST and Always Will Be.#bridgetlbrandt
  10. 10. Tactic #5Use Technology to HelpWhat:●CRM Systems (Tech Soup)●E- Marketing●Marketing Automation●Why:●Track Donors●Increase Awareness●Avoid Duplicate Entry●Efficiency Efficiency#bridgetlbrandt
  11. 11. Tactic #5Use Technology to HelpWhat:●CRM Systems (Tech Soup)●E- Marketing●Marketing Automation●Why:●Track Donors●Increase Awareness●Avoid Duplicate Entry●Efficiency Efficiency#bridgetlbrandt
  12. 12. Tactic #4Get Social1. Be where your donors are!2. Social ads•Facebook Ads Resource3. Infographics to share•Hubspot How to Use Power Point to Create Infographics4. Engage and Monitor•Hootsuite*Eloqua 2011#bridgetlbrandt
  13. 13. Tactic #3Stalk Your Donors#bridgetlbrandt
  14. 14. Tactic #2Test, test, test"Throw away the rulebook.Experiment, learn, try, fail, get up,discover, have fun, be puzzled, findyour way out again, thrive, and behumbled by the whole, miraculousvantage point.”Kraft Foods marketing executive, Dana Anderson#bridgetlbrandt
  15. 15. Tactic #1Hand Write Thank-yous!#bridgetlbrandt
  16. 16. #bridgetlbrandt
  17. 17. Questions???#bridgetlbrandt
  18. 18. Contact me:•My blog:http://www.donorexperience101.com•Tweet me: bridgetlbrandt•Email: bridgetlbrandt@gmail.com•Presentation:

×