Top Ten Tactics for Building Nonprofit Loyalty

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This presentation is designed to give nonprofit organizations tips, techniques, and education designed to enhance donor loyalty.

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Top Ten Tactics for Building Nonprofit Loyalty

  1. 1. Top 10 Tactics: What EveryOrganization Should Be Doing to Enhance Donor Loyalty
  2. 2. http://about.me/bridgetlbrandtFavorite NonprofitVideo
  3. 3. The Harsh Reality DONORS #bridgetlbrandt
  4. 4. Tactic #10 Face Reality, Maybe Our Baby is Ulgy 1. Determine What’s Working and What’s Not • Survey Donors, Employees, and Volunteers 2. Accept the Feedback (No excuses allowed) 3. Make the Changes to serve your donors and mission! #bridgetlbrandt 4
  5. 5. Tactic #9 Set Your Team Up for Success • Fast Facts • Who to call • Who does What • Emergency Management • FAQs • Event Playbooks #bridgetlbrandt 5
  6. 6. Tactic #8 Make Your Website Donor Friendly• Donors want to hear: o Organizational Impact (80%) o Success Stories (74%) o More details about the organization (71%) Tips: o Info on financial accountability • Use video and graphics (43%) • Create interaction• How they can pass it on: • Get Donor involved o Tell-A-Friend / Forward This Page • Don’t have a boring donation page• Info. specific to them o Segment and tailor your content •One click to donate Community Philanthropy 2.0 survey, donors (30-49) & Cygnus 2012 supported these same metrics #bridgetlbrandt 6 http://www.cygresearch.com/publications/orderReport.php
  7. 7. 7
  8. 8. •Listen/ Learn •Make It EasyTactic #7 •Give Them What They Want Use Video to Connect • Most active days are weekdays, peaking on Wednesdays. • Weekends including Friday had the highest engagement per view based on average minutes watched • Online video streams from newspaper websites surged in Q2. Tips: This can be attributed to the sustained •Post on You Tube and your site coverage of the BP oil disaster in the Gulf of Mexico. •Keep it short •End with a call to action Brightcove 2010 Quarterly Survey http://files.brightcove.com/brightcove-whitepaper-online-video-and-media-industry-q2-2010.pdf 8
  9. 9. Tactic #6 Stay in Touch Newsletters- While often unread, it is a great way to keep your name (awareness) high for your organization. Events- Great way to connect in person with 1:Many Email Marketing- Fundraising & Program Awareness In Person Visits- BEST and Always Will Be. #bridgetlbrandt 9
  10. 10. Tactic #5 Use Technology to Help What: 1. CRM Systems (Tech Soup) 2. E- Marketing 3. Marketing Automation Why: 1. Track Donors 2. Increase Awareness 3. Avoid Duplicate Entry 4. Efficiency Efficiency Efficiency #bridgetlbrandt 10
  11. 11. Tactic #4 Get Social 1. Be where your donors are! 2. Social ads • Facebook Ads Resource 3. Infographics to share • Hubspot How to Use Power Point to Create Infographics 4. Engage and Monitor • Hootsuite *Eloqua 2011 11
  12. 12. Tactic #3 Stalk Your Donors #bridgetlbrandt 12
  13. 13. Tactic #2 Test, test, test "Throw away the rulebook. Experiment, learn, try, fall, get up, discover, have fun, be puzzled, find your way out again, thrive, and be humbled by the whole, miraculous vantage point.” Kraft Foods marketing executive, Dana Anderson #bridgetlbrandt 13
  14. 14. Tactic #1 Hand Write Thank-yous! #bridgetlbrandt 14
  15. 15. 15
  16. 16. Questions??? #bridgetlbrandt 16
  17. 17. Contact me: • My blog: • http://www.donorexperience101.com • Tweet me: bridgetlbrandt • Email: bridget.brandt@sage.com
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