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Raise funds more successfully than apple sells ipads
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Raise funds more successfully than apple sells ipads

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This presentation is designed to encourage nonprofits to think outside the box. How can you go to market like ipad, be different, be fun, and most importantly be innovative?

This presentation is designed to encourage nonprofits to think outside the box. How can you go to market like ipad, be different, be fun, and most importantly be innovative?

Published in Business , Economy & Finance
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Transcript

  • 1. Raise Funds Faster thanApple Sells iPads Bridget L. Brandt Sage Nonprofit Solutions
  • 2. 6.3M customers 2
  • 3. 32,000 nonprofits 3
  • 4. Manufacturing End-to-End business solutions Business intelligence CRMAccounting Solutions YOU! for my industry access mobile Making nonprofit life easier E-marketingERP Billing Nonprofit Distribution
  • 5. 7 Ideas to Innovate"Theres an old Wayne Gretzky quote that I love," SteveJobs said in 2007. "‘I skate to where the puck is going to be,not where it has been. And weve always tried to do that atApple. Since the very, very beginning. And we always will."
  • 6. 1. Be cool• It’s exclusive• Appealing − Visually − Youth• Easy to use
  • 7. 2. Be Fun Think fun − Online − Events − Even in your office
  • 8. 3. Be Social-Encourage your staff to besocial and get your name outthere. http://sagewords.net/2012/04/12/sage- nonprofit-insights-social-media-infographic/
  • 9. 4. Be Shareable
  • 10. 5. Tell a Good Storyhttp://vimeo.com/charitywater/thestoryofcharitywater
  • 11. 6.Be Addictive
  • 12. 7. Invest in Marketing $730 billion in total annual U.S. marketing expenditures $7.6 estimate of annual nonprofit sector In 2005 Save the Children (one of the larger charity advertisers) spent about $6.4 million on advertising. The Walt Disney Company — or Entertain the Children spent about $2.4 billion — 359 times more — about the equivalent of the difference in height between the Sears Tower and a 4 year-old child. Its a testament to the dearth of advertising in the sector that the I.R.S. Form 990 doesnt even have a specific line item for reporting it. *Data from 2009
  • 13. Mind Map
  • 14. Q&A
  • 15. Contact me:• My blogs: • http://customerexperience101.blogspot.com • http://donorexperience101.wordpress.com• Twitter: bridgetlbrandt• Email: bridget.brandt@sage.com