Top Tactics in Loyalty for Converse, TX

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Presented for the Converse Economic Development Corp.

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  • Top Tactics in Loyalty for Converse, TX

    1. 1. Top Ten Tactics for Building Loyalty Bridget L. Brandt
    2. 2. The Harsh Reality DONORS #bridgetlbrandt
    3. 3. Tactic #9 Set Your Team Up for Success • • Fast Facts • Who to call • Who does What • Emergency Management FAQs #bridgetlbrandt
    4. 4. Tactic #8 Make Your Website Customer Friendly What CUSTOMERS WANT: ● Discounts (61%) ● Purchase (55%) ● Learn More (Reviews) (53%) ● Tips: • Use video and graphics • Create interaction • Get customer involved General Info. (53%) • One click to purchase or contact #bridgetlbrandt
    5. 5. Tactic #8 #bridgetlbrandt
    6. 6. Tactic #7 Get Social Be where your customers are! 1. Social ads • 2. Infographics to share • 3. Facebook Ads Resource Hubspot How to Use Power Point to Create Infographics Engage and Monitor • Hootsuite *Eloqua 2011
    7. 7. • Tactic #6 • • Listen/ Learn Make It Easy Give Them What They Want Use Video to Connect ● ● ● Most active days are weekdays, peaking on Wednesdays. Weekends including Friday had the highest engagement per view based on average minutes watched PowToonhttp://supportbehindthebadge.org/ Tips: • Post on You Tube and your site • Keep it short • End with a call to action Brightcove 2010 Quarterly Survey http://files.brightcove.com/brightcove-whitepaper-online-video-and-media-industry-q2-2010.pdf
    8. 8. Tactic #5 Stay in Touch Newsletters- While often unread, it is a great way to keep your name (awareness) high for your organization Events- Great way to connect in person with 1:Many Email marketing- Have an offer and a button to click on In person visits- BEST and always will be (Connect/Network) #bridgetlbrandt
    9. 9. Tactic #4 Use Technology to Help What: CRM Systems (Tech Soup) E- Marketing Marketing Automation Why: Track Customers Increase Awareness Avoid Duplicate Entry Efficiency Efficiency Efficiency #bridgetlbrandt
    10. 10. Tactic #3 Stalk Your Customers #bridgetlbrandt
    11. 11. Tactic #2 Test, test, test "Throw away the rulebook. Experiment, learn, try, fail, get up, discover, have fun, be puzzled, find your way out again, thrive, and be humbled by the whole, miraculous vantage point.” Kraft Foods marketing executive, Dana Anderson #bridgetlbrandt
    12. 12. Tactic #1 Hand Write Thank-yous! #bridgetlbrandt
    13. 13. Questions BRIDGET L. BRANDT WWW.DONOREXPERIENCE101.COM
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