Top Ten Tactics for
Building Loyalty
Bridget L. Brandt
#AtTheBridge
The Harsh Reality
#bridgetlbrandt
DONORS
Tactic #10
Face Reality, Maybe Our Baby is Ugly
1. Determine What’s Working and
What’s Not
•
Survey Donors, Employees, and...
Tactic #9
Set Your Team Up for Success
•
Fast Facts
•
Who to call
•
Who does What
•
Emergency
Management
•
FAQs
•
Event Pl...
Tactic #8
Make Your Website Donor Friendly
What DONORS WANT:
●
Organizational Impact (80%)
●
Success Stories (74%)
●
More ...
Does it share?
Organizational Impact (80%)
Success Stories (74%)
More details about the
organization (71%)
Info on financi...
Tactic #7
Use Video to Connect
●
Most active days are weekdays, peaking
on Wednesdays.
●
Weekends including Friday had the...
Tactic #6
Stay in Touch
Newsletters- While often unread, it is a great way to keep your
name (awareness) high for your org...
Tactic #5
Use Technology to Help
What:
CRM Systems (Tech Soup)
E- Marketing
Marketing Automation
Why:
Track Donors
Increas...
Tactic #4
Get Social
Be where your donors are!
1. Social ads
•
Facebook Ads Resource
2. Infographics to share
•
Hubspot Ho...
Tactic #3
Stalk Your Donors
#bridgetlbrandt
Tactic #2
Test, test, test
"Throw away the rulebook.
Experiment, learn, try, fail, get up,
discover, have fun, be puzzled,...
Tactic #1
Hand Write Thank-yous!
#bridgetlbrandt
My blog: http://www.donorexperience101.com
Tweet me: bridgetlbrandt
Presentation:
Don’t forget to visit the
Solutions Show...
Top Ten Tactics for Ensuring Donor Loyalty @ Bridge Conference
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Top Ten Tactics for Ensuring Donor Loyalty @ Bridge Conference

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This presentation was first shared at the 2013 Bridge conference, it is designed to assist fundraisers with increasing loyal donors.

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Top Ten Tactics for Ensuring Donor Loyalty @ Bridge Conference

  1. 1. Top Ten Tactics for Building Loyalty Bridget L. Brandt #AtTheBridge
  2. 2. The Harsh Reality #bridgetlbrandt DONORS
  3. 3. Tactic #10 Face Reality, Maybe Our Baby is Ugly 1. Determine What’s Working and What’s Not • Survey Donors, Employees, and Volunteers 2. Accept the Feedback (No excuses allowed) 3. Make the Changes to serve your donors and mission #bridgetlbrandt
  4. 4. Tactic #9 Set Your Team Up for Success • Fast Facts • Who to call • Who does What • Emergency Management • FAQs • Event Playbooks #bridgetlbrandt
  5. 5. Tactic #8 Make Your Website Donor Friendly What DONORS WANT: ● Organizational Impact (80%) ● Success Stories (74%) ● More details about the organization (71%) ● Info on financial accountability (43%) Community Philanthropy 2.0 survey, donors (30-49) & Cygnus 2012 supported these same metrics http://www.cygresearch.com/publications/orderReport.php Tips: • Use video and graphics • Create interaction • Get donor involved • Don’t have a boring donation page • One click to donate #bridgetlbrandt
  6. 6. Does it share? Organizational Impact (80%) Success Stories (74%) More details about the organization (71%) Info on financial accountability (43%)
  7. 7. Tactic #7 Use Video to Connect ● Most active days are weekdays, peaking on Wednesdays. ● Weekends including Friday had the highest engagement per view based on average minutes watched ● PowToon- http://supportbehindthebadge.org/ Tips: • Post on You Tube and your site • Keep it short • End with a call to action Brightcove 2010 Quarterly Survey http://files.brightcove.com/brightcove-whitepaper-online-video-and-media-industry-q2-2010.pdf • Listen/ Learn • Make It Easy • Give Them What They Want
  8. 8. Tactic #6 Stay in Touch Newsletters- While often unread, it is a great way to keep your name (awareness) high for your organization Events- Great way to connect in person with 1:Many Email marketing- Fundraising & Program Awareness In person visits- BEST and always will be #bridgetlbrandt
  9. 9. Tactic #5 Use Technology to Help What: CRM Systems (Tech Soup) E- Marketing Marketing Automation Why: Track Donors Increase Awareness Avoid Duplicate Entry Efficiency Efficiency Efficiency #bridgetlbrandt
  10. 10. Tactic #4 Get Social Be where your donors are! 1. Social ads • Facebook Ads Resource 2. Infographics to share • Hubspot How to Use Power Point to Create Infographics 3. Engage and Monitor • Hootsuite *Eloqua 2011
  11. 11. Tactic #3 Stalk Your Donors #bridgetlbrandt
  12. 12. Tactic #2 Test, test, test "Throw away the rulebook. Experiment, learn, try, fail, get up, discover, have fun, be puzzled, find your way out again, thrive, and be humbled by the whole, miraculous vantage point.” Kraft Foods marketing executive, Dana Anderson #bridgetlbrandt
  13. 13. Tactic #1 Hand Write Thank-yous! #bridgetlbrandt
  14. 14. My blog: http://www.donorexperience101.com Tweet me: bridgetlbrandt Presentation: Don’t forget to visit the Solutions Showcase! Many of the ideas discussed today are on display at the Solutions Showcase! #AtTheBridge
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