Dreamatology_SocialMarketing
Upcoming SlideShare
Loading in...5
×
 

Like this? Share it with your network

Share

Dreamatology_SocialMarketing

on

  • 1,453 views

 

Statistics

Views

Total Views
1,453
Views on SlideShare
1,452
Embed Views
1

Actions

Likes
3
Downloads
37
Comments
1

1 Embed 1

http://pinterest.com 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Dreamatology_SocialMarketing Presentation Transcript

  • 1. AMP YOUR MARKETING &SOCIAL MEDIATEAM TRAININGTEAM DREAMATOLOGY – FALL 2012
  • 2. FIRST THINGS FIRST… BASIC TOOLS Your Story Your Email Signature Your Voice Mail Your Work Status Your Business Card Your Websites
  • 3. YOU ARE NOW A BRAND…
  • 4. RULES TO LIVE BYYou’ve Got to Give to GetSeek to understand, so you can be understoodSocial media is a tool, not the answer
  • 5. FACEBOOK PREP Clean it Up (photos, college dorm pictures… ) Remove the games Head shot – Your Brand Shot Start Friending: Local business people, alumni, Timeline image Your website links and phone number Photo Albums Blog (if you have one)
  • 6. DIGITAL MEDIA PRIORITIES Phone – voice and text most efficient Facebook – Relationships, Reach, Repetition, Relevance MadMimi– Conversion, measurement, messaging, audience segmentation Linked-In – Professional communities, lead generation, geographic marketing Email – Short Bursts of Information/Follow-Up Only Pinterest – Drive site traffic, common interests, pricing is key Twitter - Search
  • 7. SOCIAL MEDIA: STRATEGY What do you want to be known for? What image do you want to project? Positioning as a resource for your audience? Mission for engagement
  • 8. ENGAGING, POSTING, INVITING
  • 9. BEST WAY TO ENGAGE
  • 10. POWER POSTS
  • 11. POWER INVITESFacebook Inquires that work for me. Remember, useFacebook to set appointments, not pitch the business!Both of these got me phone/lunch appointments!1) Laura, Hey... I just saw that you used to own a Salonin Texas... I guess that didnt register when we firstmet... Can I buy you lunch Thursday, or coffee? I reallyneed to pick your brain a bit... Im spearheadingselected market expansion for Rodan + Fields intoTexas and I could use some good insights and possibleconnections... can you swing something this week?2) Brenda, One of these days, Id love to pick your braina bit (that sound kinda gross actually). Im starting to getlots of calls from Edelmann PR execs about joining RF.PR pros are particularly good at building big businesswith us. LA is a wide open market and Id love to see iftheres anyone in your network whos looking to keepthe same income, but work less, have a little morecontrol, etc. Is there a day next week thats good tovisit? Thanks so much!
  • 12. LEAD GENERATION Look for social people Exploit you passions Explore your past Use search features Send a message with every friend request Create a KARMA list
  • 13. FACEBOOK FOR SEARCHFinding and adding old friends…Geographic searchSuggested friendsEvent searchFind Your Groups/Affiliations
  • 14. DRIP FILE Fortune is in the Follow-Up Systematic approach for persistent, consistent outreach Monthly newsletter VIP Offers Team communication PCs
  • 15. DRIP FILE Fortune is in the Follow-Up Systematic approach for persistent, consistent outreach Monthly newsletter VIP Offers Team communication Preferred Customers & Referrals
  • 16. SEGMENT& MANAGE SALES FUNNEL
  • 17. MEASURE & TRACK ENGAGEMENT
  • 18. MANAGEOUTREACHOVER TIME
  • 19. WHEN TO DRIP?
  • 20. SOCIAL TIMING IS KEY! Tip: remember to post in the Time zone where your prospects reside
  • 21. TOOLS I USE DAILY…Facebook Personal SkitchFacebook Business Page TwitterLinked-In Skype and SpreecastPinterest Graphic LeftoversYou-Tube SlideShareMad Mimi Pulse for iPhoneFreeconferencing.com
  • 22. OTHER DEMOS
  • 23. AMP YOUR MARKETING &SOCIAL MEDIATEAM TRAININGTEAM DREAMATOLOGY – FALL 2012