AMP YOUR MARKETING &SOCIAL MEDIATEAM TRAININGTEAM DREAMATOLOGY – FALL 2012
FIRST THINGS FIRST… BASIC TOOLS Your Story Your Email Signature Your Voice Mail Your Work Status Your Business Card Your W...
YOU ARE NOW A BRAND…
RULES TO LIVE BYYou’ve Got to Give to GetSeek to understand, so you can be understoodSocial media is a tool, not the answer
FACEBOOK PREP  Clean it Up (photos, college dorm pictures… )  Remove the games  Head shot – Your Brand Shot  Start Friendi...
DIGITAL MEDIA PRIORITIES Phone – voice and text most efficient Facebook – Relationships, Reach, Repetition, Relevance MadM...
SOCIAL MEDIA: STRATEGY What do you want to be known for? What image do you want to project? Positioning as a resource for ...
ENGAGING, POSTING, INVITING
BEST WAY TO ENGAGE
POWER POSTS
POWER INVITESFacebook Inquires that work for me. Remember, useFacebook to set appointments, not pitch the business!Both of...
LEAD GENERATION Look for social people Exploit you passions Explore your past Use search features Send a message with ever...
FACEBOOK FOR SEARCHFinding and adding old friends…Geographic searchSuggested friendsEvent searchFind Your Groups/Affiliati...
DRIP FILE Fortune is in the Follow-Up Systematic approach for persistent, consistent outreach Monthly newsletter VIP Offer...
DRIP FILE Fortune is in the Follow-Up Systematic approach for persistent, consistent outreach Monthly newsletter VIP Offer...
SEGMENT& MANAGE SALES FUNNEL
MEASURE & TRACK ENGAGEMENT
MANAGEOUTREACHOVER TIME
WHEN TO DRIP?
SOCIAL TIMING IS KEY!   Tip: remember to post in the   Time zone where your prospects reside
TOOLS I USE DAILY…Facebook Personal        SkitchFacebook Business Page   TwitterLinked-In                Skype and Spreec...
OTHER DEMOS
AMP YOUR MARKETING &SOCIAL MEDIATEAM TRAININGTEAM DREAMATOLOGY – FALL 2012
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Dreamatology_SocialMarketing

  1. 1. AMP YOUR MARKETING &SOCIAL MEDIATEAM TRAININGTEAM DREAMATOLOGY – FALL 2012
  2. 2. FIRST THINGS FIRST… BASIC TOOLS Your Story Your Email Signature Your Voice Mail Your Work Status Your Business Card Your Websites
  3. 3. YOU ARE NOW A BRAND…
  4. 4. RULES TO LIVE BYYou’ve Got to Give to GetSeek to understand, so you can be understoodSocial media is a tool, not the answer
  5. 5. FACEBOOK PREP Clean it Up (photos, college dorm pictures… ) Remove the games Head shot – Your Brand Shot Start Friending: Local business people, alumni, Timeline image Your website links and phone number Photo Albums Blog (if you have one)
  6. 6. DIGITAL MEDIA PRIORITIES Phone – voice and text most efficient Facebook – Relationships, Reach, Repetition, Relevance MadMimi– Conversion, measurement, messaging, audience segmentation Linked-In – Professional communities, lead generation, geographic marketing Email – Short Bursts of Information/Follow-Up Only Pinterest – Drive site traffic, common interests, pricing is key Twitter - Search
  7. 7. SOCIAL MEDIA: STRATEGY What do you want to be known for? What image do you want to project? Positioning as a resource for your audience? Mission for engagement
  8. 8. ENGAGING, POSTING, INVITING
  9. 9. BEST WAY TO ENGAGE
  10. 10. POWER POSTS
  11. 11. POWER INVITESFacebook Inquires that work for me. Remember, useFacebook to set appointments, not pitch the business!Both of these got me phone/lunch appointments!1) Laura, Hey... I just saw that you used to own a Salonin Texas... I guess that didnt register when we firstmet... Can I buy you lunch Thursday, or coffee? I reallyneed to pick your brain a bit... Im spearheadingselected market expansion for Rodan + Fields intoTexas and I could use some good insights and possibleconnections... can you swing something this week?2) Brenda, One of these days, Id love to pick your braina bit (that sound kinda gross actually). Im starting to getlots of calls from Edelmann PR execs about joining RF.PR pros are particularly good at building big businesswith us. LA is a wide open market and Id love to see iftheres anyone in your network whos looking to keepthe same income, but work less, have a little morecontrol, etc. Is there a day next week thats good tovisit? Thanks so much!
  12. 12. LEAD GENERATION Look for social people Exploit you passions Explore your past Use search features Send a message with every friend request Create a KARMA list
  13. 13. FACEBOOK FOR SEARCHFinding and adding old friends…Geographic searchSuggested friendsEvent searchFind Your Groups/Affiliations
  14. 14. DRIP FILE Fortune is in the Follow-Up Systematic approach for persistent, consistent outreach Monthly newsletter VIP Offers Team communication PCs
  15. 15. DRIP FILE Fortune is in the Follow-Up Systematic approach for persistent, consistent outreach Monthly newsletter VIP Offers Team communication Preferred Customers & Referrals
  16. 16. SEGMENT& MANAGE SALES FUNNEL
  17. 17. MEASURE & TRACK ENGAGEMENT
  18. 18. MANAGEOUTREACHOVER TIME
  19. 19. WHEN TO DRIP?
  20. 20. SOCIAL TIMING IS KEY! Tip: remember to post in the Time zone where your prospects reside
  21. 21. TOOLS I USE DAILY…Facebook Personal SkitchFacebook Business Page TwitterLinked-In Skype and SpreecastPinterest Graphic LeftoversYou-Tube SlideShareMad Mimi Pulse for iPhoneFreeconferencing.com
  22. 22. OTHER DEMOS
  23. 23. AMP YOUR MARKETING &SOCIAL MEDIATEAM TRAININGTEAM DREAMATOLOGY – FALL 2012
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