A SXSW roundup
@mrgarethjames
Chief Creative Officer - TMW
“I urge you - make the
web that we want”
Tim Berners-Lee, SXSW 2014
“The ability to surveil
everyone on the planet is
almost there
and, arguably, will be there
in the next couple of years”
J...
The NSA and its
counterparts in other
countries, are “setting fire to
the future of the internet.
You guys that are in the...
“with everything from
diapers to dishwashers
being “connected,” what
does this mean for society
as a whole?”
"Do we run the risk of
losing control and allowing
technology to take over
lives?”
Are we becoming
too smart?
Tony Salvador, anthropologist, Intel Corp
Radical Visibility:
changed the way we expose
ourselves to each other
Radical Imbalance:
We give in the hope of getting
something, but we don’t get or give
what we’re thinking
Radical Power Shift:
Very few know a lot about many
people, without the few knowing
Gareth James, 38 ¾
There is good
in that there data
Quantified self = Self
Actualization
@benessen, Iris Worldwide
We want our technology to be smart,
but also deeply personal
Jennifer Dunnam - Frog Design
So what do I think this means in
terms of design?
Avoid Gimmicks
Think way beyond
the screen
Our interfaces have
to calm down
Be careful how
your gestures look
Thanks.
@mrgarethjames
Breakfast Briefing: SXSW re-cap Gareth James
Breakfast Briefing: SXSW re-cap Gareth James
Breakfast Briefing: SXSW re-cap Gareth James
Breakfast Briefing: SXSW re-cap Gareth James
Breakfast Briefing: SXSW re-cap Gareth James
Breakfast Briefing: SXSW re-cap Gareth James
Breakfast Briefing: SXSW re-cap Gareth James
Breakfast Briefing: SXSW re-cap Gareth James
Breakfast Briefing: SXSW re-cap Gareth James
Breakfast Briefing: SXSW re-cap Gareth James
Breakfast Briefing: SXSW re-cap Gareth James
Breakfast Briefing: SXSW re-cap Gareth James
Breakfast Briefing: SXSW re-cap Gareth James
Breakfast Briefing: SXSW re-cap Gareth James
Breakfast Briefing: SXSW re-cap Gareth James
Breakfast Briefing: SXSW re-cap Gareth James
Breakfast Briefing: SXSW re-cap Gareth James
Breakfast Briefing: SXSW re-cap Gareth James
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Breakfast Briefing: SXSW re-cap Gareth James

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Slides from the talk by Gareth James (Chief Creative Officer, TMW) at BIMA's 'SXSW re-cap' breakfast briefing on 18 March 2014.

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  • Berners Lee urged us to make the web that we want - stop censorshipAssange and Snowdon were there, virtually. Their faces beamed in from across the globeBright eyed and bushy tailed.We seemed to be grappling with ownership on all levels: who owns what and where.Global unrest, the balkanization of the web with countries building walls around their bit of the internet. Bitcoins was there, encryption was there. Google were talking about how they protect our data from prying eyes of the NSA ... But the question was who protects us from them? Who has the right to share or own your data, how much government info should be free?
  • Berners Lee urged us to make the web that we want - stop censorshipAssange and Snowdon were there, virtually. Their faces beamed in from across the globeWe seemed to be grappling with ownership on all levels: who owns what and where.Global unrest, the balkanisation of the web with countries building walls around their bit of the internet. Bitcoins was there, encryption was there. Google were talking about how they protect our data from prying eyes of the NSA ... But the question was who protects us from them? Who has the right to share or own your data, how much government info should be free?
  • Not only was he bashing the sureveilance from our governments but also from the global corporations:"What is going on is an unprecedented theft of wealth from the majority of the population by those who already have a lot of power," said Assange when asked a question about Facebook and privacy.
  • Snowden was there too (well through the power of the interwebs)
  • As I’m sure youll hear from the rest of todays presentations, the theme of privacy and data dominated many tracks. Specifically, in stark contrast to last, year the fear of censorship, ubiquitous computing and passive data capture was there in a lot of talks and post talk discussion."with everything from diapers to dishwashers being “connected,” what does this mean for society as a whole?""Do we run the risk of losing control and allowing technology to take over lives?"
  • "with everything from diapers to dishwashers being “connected,” what does this mean for society as a whole?""Do we run the risk of losing control and allowing technology to take over lives?"
  • "Are we becoming too smart? - Tony Salvador, Intel Corp, anthropologist:Radical Visibility - We have “radical visibility” - changed the way we expose ourselves to each otherRadical Imbalance - we give in the hope of getting something, but we don’t get or give what we’re thinking (e.g. giving data)Radical Power Shift - Very few know a lot about many people, without the few knowing"
  • "Are we becoming too smart? - Tony Salvador, Intel Corp, anthropologist:Radical Visibility - We have “radical visibility” - changed the way we expose ourselves to each otherRadical Imbalance - we give in the hope of getting something, but we don’t get or give what we’re thinking (e.g. giving data)Radical Power Shift - Very few know a lot about many people, without the few knowing"
  • "Are we becoming too smart? - Tony Salvador, Intel Corp, anthropologist:Radical Visibility - We have “radical visibility” - changed the way we expose ourselves to each otherRadical Imbalance - we give in the hope of getting something, but we don’t get or give what we’re thinking (e.g. giving data)Radical Power Shift - Very few know a lot about many people, without the few knowing"
  • "Are we becoming too smart? - Tony Salvador, Intel Corp, anthropologist:Radical Visibility - We have “radical visibility” - changed the way we expose ourselves to each otherRadical Imbalance - we give in the hope of getting something, but we don’t get or give what we’re thinking (e.g. giving data)Radical Power Shift - Very few know a lot about many people, without the few knowing"
  • Well, for my faults, as a designer. I am an optimist.And I was pleased to see a couple of other talks, mostly around the quantified self and iot that aside from the privacy debate which will rage on, there is good in that there data
  • Well, for my faults I am an optimist.And I was pleased to see a couple of other tslks, mostly around the quantified self and iot that aside from the privacy debate which will rage on, there is good in that there data
  • Well, for my faults I am an optimist.And I was pleased to see a couple of other tslks, mostly around the quantified self and iot that aside from the privacy debate which will rage on, there is good in that there data
  • Well, for my faults I am an optimist.And I was pleased to see a couple of other tslks, mostly around the quantified self and iot that aside from the privacy debate which will rage on, there is good in that there data
  • Maslow’s hierarchy of needsEverybody with a fitbit or fuel band will already do this – Based on the feedback that you get, you will adjust your behaviour.If you’ve not reached your 10000 step goal or your new personal best you can know the need to work harder to improve
  • Jennifer Dunnam from Frog was taking this thought in a slightly different direction. Yes, we can sense and measure everything but as humans we long for emotional interactions.
  • She looked at the design of devices in the contect of how they affect our emotional intelligence. She gave some great examples.
  • The Rationalizer acts as an 'emotion mirror' that reflects the intensity of the user's feelings. The system consists of two components, the EmoBracelet and the EmoBowl. The bracelet measures the arousal component of the user’s emotion which is indicated via a dynamic light pattern on either the EmoBracelet itself or on the EmoBowl. If emotions are running high the more intense the dynamic light pattern becomes, alerting the user that it may be wise to take a time-out and re-consider their actions.
  • Nevermind is a biofeedback-enhanced adventure horror game that takes you into the dark and twisted world of the subconscious. As you explore surreal labyrinths and solve the puzzles of the mind, a biofeeback sensor will monitor how scared or stressed you become moment-to-moment.  If you let your fears get the best of you, the game will become harder. If you’re able to calm yourself in the face of terror, the game will be more forgiving.Nevermind strives to create a haunting gameplay experience that also teaches you how to be more aware of your internal responses to stressful situations. If you can learn to control your anxiety within the disturbing realm of Nevermind, just imagine what you can do when it comes to those inevitable stressful moments in the real world...
  • Nanda's "Clocky" alarm clock: the clock that runs away to get you out of bed in the morning.
  • Affdex - facial expressions to measure the emotional connection people have with advertising, brands and media.
  • The developers also made a jacket that resembles a chain-mail vest whose bendable, wired “leaves” use 40 motors to flap when the wearer is happy. To show stress, similar motors on the back of the vest literally raise its hackles. Another of their inventions is a fabric device that hangs on the wall; it turns crimson and sets off a fan when it picks up stress from a user’s wrist sensor.
  • Our devices know our thoughts.
  • With all this extra data and info at our fingertips we have a responsibility to not overdo it.We now have a unprecedentedly big toolset available to us as brands and designersWhen all this extra tech in the hands of brands and advertisers will we be able to resit the urge to be gimmicky with it? I really hope so.The concern in discussions was that brands have a bit of a jistory of steamrollering in with gimmicks. Anyone that has seen a Flash intro on a website will know what I mean.
  • Interactivity is permeating everything so if you design interfaces, don’t restrict yourself to screensIf you are a screen designer and your not already aWe need to learn fast
  • So if you have a device or network of devices that can sense in near human-like resolution it stands to reason you have to design your interfaces or responses with great consideration.And think about the volume of data and information – we don’t need to know all of that, please don’t put everything into the interface
  • I had a funny conversation with a friend of mine that has a smart watch. He was dismayed that he’d upset 3 people in the last week. He’d looked at a tweet on his watch during a conversation. He glanced at his watch and when he looked up realised that he’d convinced the other person that he was bored of the conversation and wanted out.Or all the google glass users that whilst rolling their eyes to interact looked like they were going into some kind of seizure when they were talking to you.
  • Tamarraecclestone isn’t looking at her pebble here
  • Tamarraecclestone isn’t looking at her pebble here
  • When you’re designing your next (or first) google glass app be careful
  • When you’re designing your next (or first) google glass app be careful
  • Berners Lee urged us to make the web that we want - stop censorshipAssange and Snowdon were there, virtually. Their faces beamed in from across the globeWe seemed to be grappling with ownership on all levels: who owns what and where.Global unrest, the balkanisation of the web with countries building walls around their bit of the internet. Bitcoins was there, encryption was there. Google were talking about how they protect our data from prying eyes of the NSA ... But the question was who protects us from them? Who has the right to share or own your data, how much government info should be free?
  • Transcript of "Breakfast Briefing: SXSW re-cap Gareth James"

    1. 1. A SXSW roundup @mrgarethjames Chief Creative Officer - TMW
    2. 2. “I urge you - make the web that we want” Tim Berners-Lee, SXSW 2014
    3. 3. “The ability to surveil everyone on the planet is almost there and, arguably, will be there in the next couple of years” Julian Assange, SXSW 2014
    4. 4. The NSA and its counterparts in other countries, are “setting fire to the future of the internet. You guys that are in the room are all the firefighters.” Edward Snowden SXSW 2014
    5. 5. “with everything from diapers to dishwashers being “connected,” what does this mean for society as a whole?”
    6. 6. "Do we run the risk of losing control and allowing technology to take over lives?”
    7. 7. Are we becoming too smart? Tony Salvador, anthropologist, Intel Corp
    8. 8. Radical Visibility: changed the way we expose ourselves to each other
    9. 9. Radical Imbalance: We give in the hope of getting something, but we don’t get or give what we’re thinking
    10. 10. Radical Power Shift: Very few know a lot about many people, without the few knowing
    11. 11. Gareth James, 38 ¾ There is good in that there data
    12. 12. Quantified self = Self Actualization @benessen, Iris Worldwide
    13. 13. We want our technology to be smart, but also deeply personal Jennifer Dunnam - Frog Design
    14. 14. So what do I think this means in terms of design?
    15. 15. Avoid Gimmicks
    16. 16. Think way beyond the screen
    17. 17. Our interfaces have to calm down
    18. 18. Be careful how your gestures look
    19. 19. Thanks. @mrgarethjames
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