BIMA SXSW recap_Simon Nixon deck

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Simon Nixon's presentation at BIMA's SXSW recap event, held on 3 April 2013.

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BIMA SXSW recap_Simon Nixon deck

  1. 1. Aqueduct BIMA SXSW 2013The Platinum Connection Simon Nixon Client Services Director @_simon_nixon
  2. 2. Who goes to SXSW?
  3. 3. 1550 delegates flew from the UK to the US§  Traditional advertising agencies§  Tech vendors§  Clients/Brands§  Start ups§  VC’s and investors§  Speakers and panelists§  Seminar/keynote goers§  Networking/meeting makers§  Media and analysts§  Party goers and swag collectors…and Digital agencies
  4. 4. What is the PlatinumConnection?
  5. 5. The Platinum Connection has been created to opendoors to export opportunities for selected UK companiesat SXSW across the music, film and interactive sectorsand to facilitate cross-sector business development
  6. 6. The SXSW Platinum Connection is run jointly betweenSXSW and UK Trade & Investment. UK Trade &Investment is the government department that helps UK-based companies succeed in the global economy andassists overseas companies to bring their high qualityinvestment to the UK.
  7. 7. If selected, your company will receive at no cost:§  A schedule of at least three meetings specifically tailored to your individual business objectives that will be held on the British stand in the SXSW Trade Show (we got 5)§  A personal pre-SXSW session via phone or Skype with SXSW staff to enable you to derive maximum benefit from your meeting schedule§  A pre-SXSW networking meeting and Bootcamp in London with all 40 UK companies and SXSW team
  8. 8. How do you qualify?
  9. 9. You must…§  Provide clear articulation of business objectives for SXSW§  Deliver clear and specific information about the kinds of business opportunities they can offer to US and international companies§  Try to combine music, film and interactive in their business objectives and opportunities in innovative ways§  Present a good fit for multiple US and international counterparts at SXSW§  Have a business track record as well as previous experience at SXSW or similar events
  10. 10. You must…§  Not be on a current Trade Mission to SXSW§  Not received recent support from UKTI before 2011 or 2012§  Not have participated previously in the Platinum Connection§  A travel schedule that enables you to participate in the Platinum Connection schedule§  Have provided a response with sufficient time for SXSW to evaluate in advance….and you must have your own tickets!
  11. 11. Who can you meet?
  12. 12. Anyone in your business areaWe met…§  MLS, NBA, NFL, NHL & MLB Teams§  Sports Marketers§  Sports governing bodies§  Sports broadcasters§  Betting companies
  13. 13. Who to contact
  14. 14. Pip McEvoyphilippa.mcevoy@ukti.gsi.gov.ukUna Johnstonuna@sxsw.comTracy Manntmann@mglimited.com
  15. 15. What does the stand look like?
  16. 16. Thank you

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