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Bima social media
 

Bima social media

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    Bima social media Bima social media Presentation Transcript

    • Invest In Your STORYBefore How You Tell It “Dont overact the story of your name. Overact the story of your work.” Karl Lagerfield
    • CONTENT Pull People In
    • The Content Deluge
    • Where’s Your Audience Gone?
    • Standing Out TakesTime, Energy, F ocus& Perseverance“The instrument that I never learned how toplay was my fans. You know, they are the partof the story that nobody teaches you. I justwant to do the right thing; I want to be avoice with them, among them.”Lady Gaga
    • CONTENT Pull People InBe Relevant & CompellingCONTEXT
    • Social Data Location DataCONTEXT is being redefinedSensor Data Human “API” Data
    • Data
    • CONTENT Pull People InMASS Personalisation Compelling Experience CONTEXT
    • Segments ofONE
    • PROMOTE YOUR STORY Media PROLIFERATE YOUR STORY Social TELL YOUR STORY Content HAVE A UNIQUE & COMPELLING STORY PropositionDELIVER AN EXCEPTIONAL CUSTOMER EXPERIENCE
    • INVEST (time, money, attention, focus, energy, people, knowledge)1. Understanding your audience in the new Contextualised World2. Developing a unique, compelling and relevant story3. Telling your story with impact, engagement and resonance
    • John WebbStartups Evangelist @ Rackspacejohn.webb@rackspace.co.uk@WebbJSuk.linkedin.com/in/johnwebbslideshare.net/johns_webb