The role of brands and agencies in
delivering connected experiences
Dean Parker
Digital Consultant, SAS London
2Smart devices everywhere
Internet of Things (IoT) is a network of uniquely
identifiable and interoperable objects connect...
3
50 billion internet-connected devices by 2020
Source: Cisco
4
Energy management Remote home security Wellness
5Value is in the service
Wellness Service of Nike Fuelband
Real-time feedback
History and trends
Shared accountability
Pee...
6What is Service Design?
Service design is the activity of
planning and organising people, infrastructure,
communication a...
7From UX to Service Design
Alfred Lui @connection76
8From UX to Service Design
Alfred Lui @connection76
9The role of brands
+ ++ =
SMART
HEALTH
via connected
experiences
10The role of brands
+ ++ =
SMART
HEALTH
via connected
experiences
11The role of agencies
 Help clients break
down internal silos
 Design using
systems thinking
 Design the business
logi...
12
“Good technology is
no excuse for a bad idea”
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Breakfast Briefing: SXSW re-cap Dean Parker

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Slides from the talk by Dean Parker (Lead Digital Consultant, SAS) at BIMA's 'SXSW re-cap' breakfast briefing on 18 March 2014.

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Breakfast Briefing: SXSW re-cap Dean Parker

  1. 1. The role of brands and agencies in delivering connected experiences Dean Parker Digital Consultant, SAS London
  2. 2. 2Smart devices everywhere Internet of Things (IoT) is a network of uniquely identifiable and interoperable objects connected by services over the Internet. Cheap, power- efficient CPUs Data everywhere Open Cloud APIs Smart devices everywhere Alfred Lui @connection76 =
  3. 3. 3 50 billion internet-connected devices by 2020 Source: Cisco
  4. 4. 4 Energy management Remote home security Wellness
  5. 5. 5Value is in the service Wellness Service of Nike Fuelband Real-time feedback History and trends Shared accountability Peer support Reminders Alfred Lui @connection76
  6. 6. 6What is Service Design? Service design is the activity of planning and organising people, infrastructure, communication and material components of a service in order to improve its quality and the interaction between service provider and customers.
  7. 7. 7From UX to Service Design Alfred Lui @connection76
  8. 8. 8From UX to Service Design Alfred Lui @connection76
  9. 9. 9The role of brands + ++ = SMART HEALTH via connected experiences
  10. 10. 10The role of brands + ++ = SMART HEALTH via connected experiences
  11. 11. 11The role of agencies  Help clients break down internal silos  Design using systems thinking  Design the business logic as much as the presentation
  12. 12. 12 “Good technology is no excuse for a bad idea”
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