Breakfast Briefing: SXSW re-cap Dean Parker

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Slides from the talk by Dean Parker (Lead Digital Consultant, SAS) at BIMA's 'SXSW re-cap' breakfast briefing on 18 March 2014.

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Breakfast Briefing: SXSW re-cap Dean Parker

  1. 1. The role of brands and agencies in delivering connected experiences Dean Parker Digital Consultant, SAS London
  2. 2. 2Smart devices everywhere Internet of Things (IoT) is a network of uniquely identifiable and interoperable objects connected by services over the Internet. Cheap, power- efficient CPUs Data everywhere Open Cloud APIs Smart devices everywhere Alfred Lui @connection76 =
  3. 3. 3 50 billion internet-connected devices by 2020 Source: Cisco
  4. 4. 4 Energy management Remote home security Wellness
  5. 5. 5Value is in the service Wellness Service of Nike Fuelband Real-time feedback History and trends Shared accountability Peer support Reminders Alfred Lui @connection76
  6. 6. 6What is Service Design? Service design is the activity of planning and organising people, infrastructure, communication and material components of a service in order to improve its quality and the interaction between service provider and customers.
  7. 7. 7From UX to Service Design Alfred Lui @connection76
  8. 8. 8From UX to Service Design Alfred Lui @connection76
  9. 9. 9The role of brands + ++ = SMART HEALTH via connected experiences
  10. 10. 10The role of brands + ++ = SMART HEALTH via connected experiences
  11. 11. 11The role of agencies  Help clients break down internal silos  Design using systems thinking  Design the business logic as much as the presentation
  12. 12. 12 “Good technology is no excuse for a bad idea”

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