MOVE PEOPLE                                    D R I V E C A M PA I G N S F U RT H E R & FA S T E R                       ...
@TwitterAdsUKWednesday, February 20, 13
“ I loved couriers. You had this transfer of physical                        information happening throughout the city and...
the pulse of the planet                                                @TwitterAdsUKWednesday, February 20, 13
Barack Obama                                    @BarackObama                             Four more years.                 ...
David Whitehouse                                          @d_whitehouse                             Lance Armstrong should...
powered by conversations                                          @TwitterAdsUKWednesday, February 20, 13
1 billion Tweets every 2.5 days                                               source: Twitter Internal 2012               ...
where news breaks                                                 @TwitterAdsUKWednesday, February 20, 13
London helicopter crash                    16 Jan 2013                                              @TwitterAdsUKWednesday...
Aaron James Rodgers                                         @bottle_bohemia                              Just witness an h...
Quin                                         @QuinMurray                              Helicopter just hit a crane and cras...
BBC Radio 5 live                                         @bbc5live                              BREAKING: Reports a helico...
Craig Jenner                                         @craiglet                              Helicopter just hit our buildi...
BBC Breaking News                                         @BBCBreaking                              #Helicopter crashes du...
Wednesday, February 20, 13
Wednesday, February 20, 13
where new connections are made                                                 @TwitterAdsUKWednesday, February 20, 13
Drizzy @Drake          The first million is the hardest.                    @DaraNasr | ConfidentialWednesday, February 20, 13
Drizzy @Drake          The first million is the hardest.                    @DaraNasr | ConfidentialWednesday, February 20, 13
Drizzy @Drake                       T. Boone Pickens @boonepickens          The first million is the hardest.    @Drake The...
Labour Press Team                                                    @labourpress                                         ...
Labour Press Team @labourpress                                                  Send out a search party - @LibDemPress hav...
Labour Press Team @labourpress                                                   Send out a search party - @LibDemPress ha...
#WeNurses                                         @TwitterAdsUKWednesday, February 20, 13
Twitter is the shortest distance between you            and what interests you most                                       ...
10m users in the UK                                     source: Twitter UK Internal 2012                                  ...
200m users globally                                     @TwitterAdsUKWednesday, February 20, 13
80% access Twitter UK on mobile                                          source: Twitter UK Internal 2012                 ...
mobile.               on the sofa, on the move, in the               moment.                                              ...
TV is a key interest on Twitter                     95%                       60%                         40%           of...
X FACTOR                    Twitter, Inc.Wednesday, February 20, 13
X FACTOR                    Twitter, Inc.Wednesday, February 20, 13
Twitter is the shortest distance between you            and what interests you most                                       ...
Twitter is the shortest distance between   @            and what interests you most                                       ...
Twitter is the shortest distance between   @            and #                                                       @Twitt...
Wednesday, February 20, 13
Wednesday, February 20, 13
a platform to reflect and create            locally and globally                                              @TwitterAdsUK...
Red Bull Stratos                                        @RedBullStratos                             “On the step I felt th...
Oreo Cookie                                    @Oreo                             Power out? No problem.                   ...
"Creativity in advertising is all                  about the power of reduction.                  Write less, say more".  ...
constraint inspires creativity                                                         @TwitterAdsUKWednesday, February 20...
a single Tweet can tell a story                                           @TwitterAdsUKWednesday, February 20, 13
Paddy Power                                    @paddypower                             Andy & Judy Murray looked pretty re...
Paddy Power                                    @paddypower                             Andy & Judy Murray looked pretty re...
@TwitterAdsUKWednesday, February 20, 13
individual conversations                                    build brands                                                  ...
Ashley Roberts                                        @AshleyRoberts61                             Oh @O2 have said sorry....
Ashley Roberts @AshleyRoberts61                                   Oh @O2 have said sorry. Nice. So when I don’t pay my bil...
450k                                                                                               love                   ...
Tunde                                        @Tunde24_7                             @O2 bastard big man ting I swear direc...
Tunde @Tunde24_7                                     @O2 bastard big man ting I swear direct me to your owner             ...
mass conversations power                                   movements                                                      ...
Campaign: brand of the year                                                           @TwitterAdsUKWednesday, February 20,...
@TwitterAdsUKWednesday, February 20, 13
@TwitterAdsUKWednesday, February 20, 13
Wednesday, February 20, 13
Wednesday, February 20, 13
MOVE PEOPLE                                    D R I V E C A M PA I G N S F U RT H E R & FA S T E R                       ...
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Twitter Social Media Presentation

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Twitter's slides from the BIMA Breakfast seminar

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Twitter Social Media Presentation

  1. 1. MOVE PEOPLE D R I V E C A M PA I G N S F U RT H E R & FA S T E R WITH TWITTER @DaraNasr Twitter, Inc.Wednesday, February 20, 13
  2. 2. @TwitterAdsUKWednesday, February 20, 13
  3. 3. “ I loved couriers. You had this transfer of physical information happening throughout the city and the world... that [you] can view in real time on a map. That’s what’s going on in the city.” - Jack Dorsey @TwitterAdsUKWednesday, February 20, 13
  4. 4. the pulse of the planet @TwitterAdsUKWednesday, February 20, 13
  5. 5. Barack Obama @BarackObama Four more years. pic.twitter.com/bAJE6Vom @TwitterAdsUKWednesday, February 20, 13
  6. 6. David Whitehouse @d_whitehouse Lance Armstrong should be applauded for being able to ride a bike so well on drugs. I tried it once. Hit a dog and fell into a canal. 10,496 2,229 RETWEETS FAVORITES 4:17 PM - 18 Jan 13 @TwitterAdsUKWednesday, February 20, 13
  7. 7. powered by conversations @TwitterAdsUKWednesday, February 20, 13
  8. 8. 1 billion Tweets every 2.5 days source: Twitter Internal 2012 @TwitterAdsUKWednesday, February 20, 13
  9. 9. where news breaks @TwitterAdsUKWednesday, February 20, 13
  10. 10. London helicopter crash 16 Jan 2013 @TwitterAdsUKWednesday, February 20, 13
  11. 11. Aaron James Rodgers @bottle_bohemia Just witness an horrific crash! Helicopter hit a crane, spiralled into the ground! pic.twitter.com/oZ6wFWJT 8:03 AM 248 16 RETWEETS FAVORITES @TwitterAdsUKWednesday, February 20, 13
  12. 12. Quin @QuinMurray Helicopter just hit a crane and crashed a few metres in front of me in vauxhall. Completely shaken. pic.twitter.com/2YJvzsp3 8:05 AM 2,379 100 RETWEETS FAVORITES @TwitterAdsUKWednesday, February 20, 13
  13. 13. BBC Radio 5 live @bbc5live BREAKING: Reports a helicopter has crashed at South Bank in London. Live: ow.ly/gQUoy 129 2 RETWEETS FAVORITES 8:13 AM @TwitterAdsUKWednesday, February 20, 13
  14. 14. Craig Jenner @craiglet Helicopter just hit our building in vauxhall pic.twitter.com/HbktDNkp 8:15 AM 2,563 116 RETWEETS FAVORITES @TwitterAdsUKWednesday, February 20, 13
  15. 15. BBC Breaking News @BBCBreaking #Helicopter crashes during morning rush hour near #Vauxhall station in south London, witnesses report - no official confirmation 1,441 19 8:17 AM RETWEETS FAVORITES @TwitterAdsUKWednesday, February 20, 13
  16. 16. Wednesday, February 20, 13
  17. 17. Wednesday, February 20, 13
  18. 18. where new connections are made @TwitterAdsUKWednesday, February 20, 13
  19. 19. Drizzy @Drake The first million is the hardest. @DaraNasr | ConfidentialWednesday, February 20, 13
  20. 20. Drizzy @Drake The first million is the hardest. @DaraNasr | ConfidentialWednesday, February 20, 13
  21. 21. Drizzy @Drake T. Boone Pickens @boonepickens The first million is the hardest. @Drake The first billion is a helluva lot harder. @DaraNasr | ConfidentialWednesday, February 20, 13
  22. 22. Labour Press Team @labourpress Send out a search party - @LibDemPress haven’t tweeted since July 13th. @TonyW | ConfidentialWednesday, February 20, 13
  23. 23. Labour Press Team @labourpress Send out a search party - @LibDemPress haven’t tweeted since July 13th. Lib Dem Press Office @LibDemPress @labourpress Sorry, we’ve been busy running the country. #Coalicious @TonyW | ConfidentialWednesday, February 20, 13
  24. 24. Labour Press Team @labourpress Send out a search party - @LibDemPress haven’t tweeted since July 13th. Lib Dem Press @LibDemPress @labourpress Sorry, we’ve been busy running the country. #Coalicious Labour Press Team @labourpress @LibDemPress yes, that’s going well. Keep up the good work. @TonyW | ConfidentialWednesday, February 20, 13
  25. 25. #WeNurses @TwitterAdsUKWednesday, February 20, 13
  26. 26. Twitter is the shortest distance between you and what interests you most @TwitterAdsUKWednesday, February 20, 13
  27. 27. 10m users in the UK source: Twitter UK Internal 2012 @TwitterAdsUKWednesday, February 20, 13
  28. 28. 200m users globally @TwitterAdsUKWednesday, February 20, 13
  29. 29. 80% access Twitter UK on mobile source: Twitter UK Internal 2012 @TwitterAdsUKWednesday, February 20, 13
  30. 30. mobile. on the sofa, on the move, in the moment. @TwitterAdsUKWednesday, February 20, 13
  31. 31. TV is a key interest on Twitter 95% 60% 40% of online public conversations of UK Twitter users use of all Twitter traffic around are on Twitter Twitter while watching TV peak time is about TV source: SecondSync 2012, Crimson Hexagon 2012 @TwitterAdsUKWednesday, February 20, 13
  32. 32. X FACTOR Twitter, Inc.Wednesday, February 20, 13
  33. 33. X FACTOR Twitter, Inc.Wednesday, February 20, 13
  34. 34. Twitter is the shortest distance between you and what interests you most @TwitterAdsUKWednesday, February 20, 13
  35. 35. Twitter is the shortest distance between @ and what interests you most @TwitterAdsUKWednesday, February 20, 13
  36. 36. Twitter is the shortest distance between @ and # @TwitterAdsUKWednesday, February 20, 13
  37. 37. Wednesday, February 20, 13
  38. 38. Wednesday, February 20, 13
  39. 39. a platform to reflect and create locally and globally @TwitterAdsUKWednesday, February 20, 13
  40. 40. Red Bull Stratos @RedBullStratos “On the step I felt that the whole world is watching. I said I wish they would see what I see. It was amazing.” Felix Baumgartner 3,989 1,081 RETWEETS FAVORITES in 140 charactersWednesday, February 20, 13
  41. 41. Oreo Cookie @Oreo Power out? No problem. pic.twitter.com/dnQ7pOgCWednesday, February 20, 13
  42. 42. "Creativity in advertising is all about the power of reduction. Write less, say more".  - John Hegarty @TwitterAdsUKWednesday, February 20, 13
  43. 43. constraint inspires creativity @TwitterAdsUKWednesday, February 20, 13
  44. 44. a single Tweet can tell a story @TwitterAdsUKWednesday, February 20, 13
  45. 45. Paddy Power @paddypower Andy & Judy Murray looked pretty relaxed in their Melbourne Hotel ahead of the big game... #AusOpen pic.twitter.com/TPxCqbTn @TwitterAdsUKWednesday, February 20, 13
  46. 46. Paddy Power @paddypower Andy & Judy Murray looked pretty relaxed in their Melbourne Hotel ahead of the big game... #AusOpen pic.twitter.com/TPxCqbTn @TwitterAdsUKWednesday, February 20, 13
  47. 47. @TwitterAdsUKWednesday, February 20, 13
  48. 48. individual conversations build brands @TwitterAdsUKWednesday, February 20, 13
  49. 49. Ashley Roberts @AshleyRoberts61 Oh @O2 have said sorry. Nice. So when I don’t pay my bill for another month will a sorry do? How about a***-f***ing your mothers you twats? 1,168 372 RETWEETS FAVORITES @TwitterAdsUKWednesday, February 20, 13
  50. 50. Ashley Roberts @AshleyRoberts61 Oh @O2 have said sorry. Nice. So when I don’t pay my bill for another month will a sorry do? How about a***-f***ing your mothers you twats? O2 in the UK @O2 @AshleyRoberts61 She says no thanks. 473 186 RETWEETS FAVORITES @TwitterAdsUKWednesday, February 20, 13
  51. 51. 450k love network outage 350k anger 250k sadness happiness 150k 50k 9 Jul 2012 10 Jul 2012 11 Jul 2012 12 Jul 2012 source: Wunderman Social Favouribility Engine, 2012 @TwitterAdsUKWednesday, February 20, 13
  52. 52. Tunde @Tunde24_7 @O2 bastard big man ting I swear direct me to your owner what happened to my internet connection fam mans having to use wifi and dat 1,168 372 RETWEETS FAVORITES @TwitterAdsUKWednesday, February 20, 13
  53. 53. Tunde @Tunde24_7 @O2 bastard big man ting I swear direct me to your owner what happened to my internet connection fam mans having to use wifi and dat O2 in the UK @O2 @Tunde24_7 Have you tried to reset the router ting fam, so mans can use the wifi and dat? 5,146 1,991 RETWEETS FAVORITES @TwitterAdsUKWednesday, February 20, 13
  54. 54. mass conversations power movements @TwitterAdsUKWednesday, February 20, 13
  55. 55. Campaign: brand of the year @TwitterAdsUKWednesday, February 20, 13
  56. 56. @TwitterAdsUKWednesday, February 20, 13
  57. 57. @TwitterAdsUKWednesday, February 20, 13
  58. 58. Wednesday, February 20, 13
  59. 59. Wednesday, February 20, 13
  60. 60. MOVE PEOPLE D R I V E C A M PA I G N S F U RT H E R & FA S T E R WITH TWITTER @DaraNasr Twitter, Inc.Wednesday, February 20, 13
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