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BIMA SxSW Tech round up 3rd April 2013
SxSW from a tech   perspective Guillaume Buat-Ménard – gbm@tmw.co.uk - @theg
Skynet vs Madmax:Battle for the future                  BBH Labs   Guillaume Buat-Ménard – gbm@tmw.co.uk - @theg
Holistic approach Guillaume Buat-Ménard – gbm@tmw.co.uk - @theg
3D printing        3D scanningGuillaume Buat-Ménard – gbm@tmw.co.uk - @theg
Google Glass   Internet of thingsGuillaume Buat-Ménard – gbm@tmw.co.uk - @theg
Hardware is the new software    Guillaume Buat-Ménard – gbm@tmw.co.uk - @theg
Stephen Wolfram:The future of computing Guillaume Buat-Ménard – gbm@tmw.co.uk - @theg
Computer equivalenceAlmost all processes that are not obviously simple can be viewed as computations of         equivalent...
Wolfram alphaComputational knowledge engine   Meta language to launch  Guillaume Buat-Ménard – gbm@tmw.co.uk - @theg
Democratisation of everything                Software                Hardware              Product design              Dat...
What does it mean for marketing              techies?we are going away from specialising and          back to omniscience ...
What does it mean for brands and            agencies?    Embrace maker movement     Make things, fast, iterate       Recru...
So, Skynet or Madmax?Wolfram + 3D printing + Internet of             things                =             Skynet     Guilla...
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BIMA SXSW recap_Guillaume Buat-Menard deck

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Guillaume Buat-Menard's presentation at BIMA's SXSW recap event, held on 3 April 2013.

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  • Interested in seeing latest trends, where are makers, agencies, languages.
  • My secret mission
  • Apart from 3D printing, google glass mostly holistic: maker movement, hardware the new software, rapid prototyping, internet of things (standards), meta languages
  • Better resolution, not only gimmick, companies are using it for rapid prototypingScanning is the key, CAD is hard, this is making easy for anyone to make anything
  • Glass is not ready but exciting, not sure where it’s going but it’s disruptiveInternet of things has been around for a while but now IEEE is setting standards, also financially makes senseIt’s not about your fridge tweeting your TV it’s about your health card device connecting to A&E equipment and help making rapid decisions and diagnostics
  • Not only 3D but Asics, chips, programming is easy or companies can do it cheap and rapidly.Arduino and PI make it easy to prototypeSome tech start ups have no computer scientists, great community, easy to learn
  • This hit me really hard: couldn't speak for an hour, he is a visionary making it happen with multitude of research and productsWith computer equivalence he is trying to mimic the most basic of natural behaviours with very simple computer programs think basic cells, DNA sequences etc (he is decompiling life)
  • For example, the workings of the human brain or the evolution of weather systems can, in principle, compute the same things as a computer. Computation is therefore simply a question of translating inputs and outputs from one system to another.Wolfram is currently emulating the most basic natural computes with very simple computer programs think basic cells, DNA sequences etc (basically he is decompiling life)
  • Been around for some time, he is making computational knowledge available to everyoneThis means not only it will compute what you ask it but also guess what next you might want to knowShow and example (moon v earth, fb v twitter)The pro version can simulate entire echo systems eg spacecraft, car and ask it questionsHis meta language will democratise the creation and use of algorythmsThis means democratising big data in our indutry
  • Anyone can make anything really fast
  • We had to specialise because of technicality of subjectsNow tech is democratised we can spread across disciplinesPI shapedTry new thingsHack away
  • Embrace: ford, cambell soup, cadbury’shackdayDon’t do a napster, use it e.g. IP issue for making figurinesRecruit people that can learn, fast, that are interstedOrganise events, hackdays, buy new software and kit
  • Embrace: ford, cambell soup, cadbury’shackdayDon’t do a napster, use it e.g. IP issue for making figurinesRecruit people that can learn, fast, that are interstedOrganise events, hackdays, buy new software and kit
  • Transcript of "BIMA SXSW recap_Guillaume Buat-Menard deck"

    1. 1. BIMA SxSW Tech round up 3rd April 2013
    2. 2. SxSW from a tech perspective Guillaume Buat-Ménard – gbm@tmw.co.uk - @theg
    3. 3. Skynet vs Madmax:Battle for the future BBH Labs Guillaume Buat-Ménard – gbm@tmw.co.uk - @theg
    4. 4. Holistic approach Guillaume Buat-Ménard – gbm@tmw.co.uk - @theg
    5. 5. 3D printing 3D scanningGuillaume Buat-Ménard – gbm@tmw.co.uk - @theg
    6. 6. Google Glass Internet of thingsGuillaume Buat-Ménard – gbm@tmw.co.uk - @theg
    7. 7. Hardware is the new software Guillaume Buat-Ménard – gbm@tmw.co.uk - @theg
    8. 8. Stephen Wolfram:The future of computing Guillaume Buat-Ménard – gbm@tmw.co.uk - @theg
    9. 9. Computer equivalenceAlmost all processes that are not obviously simple can be viewed as computations of equivalent sophistication Guillaume Buat-Ménard – gbm@tmw.co.uk - @theg
    10. 10. Wolfram alphaComputational knowledge engine Meta language to launch Guillaume Buat-Ménard – gbm@tmw.co.uk - @theg
    11. 11. Democratisation of everything Software Hardware Product design Data analysis Guillaume Buat-Ménard – gbm@tmw.co.uk - @theg
    12. 12. What does it mean for marketing techies?we are going away from specialising and back to omniscience Guillaume Buat-Ménard – gbm@tmw.co.uk - @theg
    13. 13. What does it mean for brands and agencies? Embrace maker movement Make things, fast, iterate Recruit adequately Guillaume Buat-Ménard – gbm@tmw.co.uk - @theg
    14. 14. So, Skynet or Madmax?Wolfram + 3D printing + Internet of things = Skynet Guillaume Buat-Ménard – gbm@tmw.co.uk - @theg
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