SlideShare a Scribd company logo
1 of 14
BIMA SxSW Tech round up 3rd April 2013
SxSW from a tech
   perspective


 Guillaume Buat-Ménard – gbm@tmw.co.uk - @theg
Skynet vs Madmax:
Battle for the future
                  BBH Labs




   Guillaume Buat-Ménard – gbm@tmw.co.uk - @theg
Holistic approach



 Guillaume Buat-Ménard – gbm@tmw.co.uk - @theg
3D printing
        3D scanning




Guillaume Buat-Ménard – gbm@tmw.co.uk - @theg
Google Glass
   Internet of things




Guillaume Buat-Ménard – gbm@tmw.co.uk - @theg
Hardware is the new software




    Guillaume Buat-Ménard – gbm@tmw.co.uk - @theg
Stephen Wolfram:
The future of computing




 Guillaume Buat-Ménard – gbm@tmw.co.uk - @theg
Computer equivalence

Almost all processes that are not obviously
 simple can be viewed as computations of
         equivalent sophistication




      Guillaume Buat-Ménard – gbm@tmw.co.uk - @theg
Wolfram alpha

Computational knowledge engine
   Meta language to launch




  Guillaume Buat-Ménard – gbm@tmw.co.uk - @theg
Democratisation of everything

                Software
                Hardware
              Product design
              Data analysis




   Guillaume Buat-Ménard – gbm@tmw.co.uk - @theg
What does it mean for marketing
              techies?

we are going away from specialising and
          back to omniscience



       Guillaume Buat-Ménard – gbm@tmw.co.uk - @theg
What does it mean for brands and
            agencies?

    Embrace maker movement
     Make things, fast, iterate
       Recruit adequately

     Guillaume Buat-Ménard – gbm@tmw.co.uk - @theg
So, Skynet or Madmax?

Wolfram + 3D printing + Internet of
             things
                =
             Skynet


     Guillaume Buat-Ménard – gbm@tmw.co.uk - @theg

More Related Content

More from BIMA (British Interactive Media Association)

More from BIMA (British Interactive Media Association) (20)

BIMA Breakfast Briefing: The Rise Of Automation - AI and Machine Learning
BIMA Breakfast Briefing: The Rise Of Automation - AI and Machine LearningBIMA Breakfast Briefing: The Rise Of Automation - AI and Machine Learning
BIMA Breakfast Briefing: The Rise Of Automation - AI and Machine Learning
 
BIMA Breakfast Briefing | Incubating Innovation | 28 Feb
BIMA Breakfast Briefing | Incubating Innovation | 28 FebBIMA Breakfast Briefing | Incubating Innovation | 28 Feb
BIMA Breakfast Briefing | Incubating Innovation | 28 Feb
 
BIMA Breakfast Briefing | GDPR & Why People Say YES to Marketing
BIMA Breakfast Briefing | GDPR & Why People Say YES to MarketingBIMA Breakfast Briefing | GDPR & Why People Say YES to Marketing
BIMA Breakfast Briefing | GDPR & Why People Say YES to Marketing
 
BIMA Evening Masterclass | Instagram & World Domination
BIMA Evening Masterclass | Instagram & World DominationBIMA Evening Masterclass | Instagram & World Domination
BIMA Evening Masterclass | Instagram & World Domination
 
BIMA + Creative Equals Evening Masterclass: How to Shape Great Creative
BIMA + Creative Equals Evening Masterclass: How to Shape Great CreativeBIMA + Creative Equals Evening Masterclass: How to Shape Great Creative
BIMA + Creative Equals Evening Masterclass: How to Shape Great Creative
 
BIMA Breakfast Briefing | Artificial Intelligence and Robots
BIMA Breakfast Briefing | Artificial Intelligence and RobotsBIMA Breakfast Briefing | Artificial Intelligence and Robots
BIMA Breakfast Briefing | Artificial Intelligence and Robots
 
BIMA Breakfast Briefing | How to 'do' Diversity
BIMA Breakfast Briefing | How to 'do' DiversityBIMA Breakfast Briefing | How to 'do' Diversity
BIMA Breakfast Briefing | How to 'do' Diversity
 
BIMA Next Level Agency Leadership | Don Elgie Keynote
BIMA Next Level Agency Leadership | Don Elgie KeynoteBIMA Next Level Agency Leadership | Don Elgie Keynote
BIMA Next Level Agency Leadership | Don Elgie Keynote
 
BIMA Evening Masterclass | How to win a BIMA Award
BIMA Evening Masterclass | How to win a BIMA AwardBIMA Evening Masterclass | How to win a BIMA Award
BIMA Evening Masterclass | How to win a BIMA Award
 
BIMA Blockchain Breakfast Briefing | Suzy Thomas Presentation | GBG PLC
BIMA Blockchain Breakfast Briefing | Suzy Thomas Presentation | GBG PLCBIMA Blockchain Breakfast Briefing | Suzy Thomas Presentation | GBG PLC
BIMA Blockchain Breakfast Briefing | Suzy Thomas Presentation | GBG PLC
 
BIMA Blockchain Breakfast Briefing | Benjamin Maugain Presentation | Cyber-Duck
BIMA Blockchain Breakfast Briefing | Benjamin Maugain Presentation | Cyber-DuckBIMA Blockchain Breakfast Briefing | Benjamin Maugain Presentation | Cyber-Duck
BIMA Blockchain Breakfast Briefing | Benjamin Maugain Presentation | Cyber-Duck
 
BIMA Blockchain Breakfast Briefing | Dave Hrycyszyn Presentation | Head London
BIMA Blockchain Breakfast Briefing | Dave Hrycyszyn Presentation | Head LondonBIMA Blockchain Breakfast Briefing | Dave Hrycyszyn Presentation | Head London
BIMA Blockchain Breakfast Briefing | Dave Hrycyszyn Presentation | Head London
 
BIMA Blockchain Breakfast Briefing | Simon Gill Presentation | DigitasLBi
BIMA Blockchain Breakfast Briefing | Simon Gill Presentation | DigitasLBiBIMA Blockchain Breakfast Briefing | Simon Gill Presentation | DigitasLBi
BIMA Blockchain Breakfast Briefing | Simon Gill Presentation | DigitasLBi
 
BIMA Breakfast Briefing | The Art of Agile Marketing
BIMA Breakfast Briefing | The Art of Agile MarketingBIMA Breakfast Briefing | The Art of Agile Marketing
BIMA Breakfast Briefing | The Art of Agile Marketing
 
BIMA CSD Presentation by Rufus Leonard
BIMA CSD Presentation by Rufus LeonardBIMA CSD Presentation by Rufus Leonard
BIMA CSD Presentation by Rufus Leonard
 
BIMA Breakfast Briefing | Productivity | Daniel Harvey | SapientNitro
BIMA Breakfast Briefing | Productivity | Daniel Harvey | SapientNitro BIMA Breakfast Briefing | Productivity | Daniel Harvey | SapientNitro
BIMA Breakfast Briefing | Productivity | Daniel Harvey | SapientNitro
 
BIMA Breakfast Briefing | Vlogging | Lindsay Nuttall | BBH | Presentation
BIMA Breakfast Briefing | Vlogging | Lindsay Nuttall | BBH | PresentationBIMA Breakfast Briefing | Vlogging | Lindsay Nuttall | BBH | Presentation
BIMA Breakfast Briefing | Vlogging | Lindsay Nuttall | BBH | Presentation
 
BIMA Breakfast Briefing | Vlogging | Cara Parish | Cult LDN | Presentation
BIMA Breakfast Briefing | Vlogging | Cara Parish | Cult LDN | PresentationBIMA Breakfast Briefing | Vlogging | Cara Parish | Cult LDN | Presentation
BIMA Breakfast Briefing | Vlogging | Cara Parish | Cult LDN | Presentation
 
BIMA Breakfast Briefing | Vlogging | James Stafford | Stylehaul | Presentation
BIMA Breakfast Briefing | Vlogging | James Stafford | Stylehaul | PresentationBIMA Breakfast Briefing | Vlogging | James Stafford | Stylehaul | Presentation
BIMA Breakfast Briefing | Vlogging | James Stafford | Stylehaul | Presentation
 
Wearable Technology | Kiqplan from Fitbug
Wearable Technology |  Kiqplan from Fitbug Wearable Technology |  Kiqplan from Fitbug
Wearable Technology | Kiqplan from Fitbug
 

BIMA SXSW recap_Guillaume Buat-Menard deck

  • 1. BIMA SxSW Tech round up 3rd April 2013
  • 2. SxSW from a tech perspective Guillaume Buat-Ménard – gbm@tmw.co.uk - @theg
  • 3. Skynet vs Madmax: Battle for the future BBH Labs Guillaume Buat-Ménard – gbm@tmw.co.uk - @theg
  • 4. Holistic approach Guillaume Buat-Ménard – gbm@tmw.co.uk - @theg
  • 5. 3D printing 3D scanning Guillaume Buat-Ménard – gbm@tmw.co.uk - @theg
  • 6. Google Glass Internet of things Guillaume Buat-Ménard – gbm@tmw.co.uk - @theg
  • 7. Hardware is the new software Guillaume Buat-Ménard – gbm@tmw.co.uk - @theg
  • 8. Stephen Wolfram: The future of computing Guillaume Buat-Ménard – gbm@tmw.co.uk - @theg
  • 9. Computer equivalence Almost all processes that are not obviously simple can be viewed as computations of equivalent sophistication Guillaume Buat-Ménard – gbm@tmw.co.uk - @theg
  • 10. Wolfram alpha Computational knowledge engine Meta language to launch Guillaume Buat-Ménard – gbm@tmw.co.uk - @theg
  • 11. Democratisation of everything Software Hardware Product design Data analysis Guillaume Buat-Ménard – gbm@tmw.co.uk - @theg
  • 12. What does it mean for marketing techies? we are going away from specialising and back to omniscience Guillaume Buat-Ménard – gbm@tmw.co.uk - @theg
  • 13. What does it mean for brands and agencies? Embrace maker movement Make things, fast, iterate Recruit adequately Guillaume Buat-Ménard – gbm@tmw.co.uk - @theg
  • 14. So, Skynet or Madmax? Wolfram + 3D printing + Internet of things = Skynet Guillaume Buat-Ménard – gbm@tmw.co.uk - @theg

Editor's Notes

  1. Interested in seeing latest trends, where are makers, agencies, languages.
  2. My secret mission
  3. Apart from 3D printing, google glass mostly holistic: maker movement, hardware the new software, rapid prototyping, internet of things (standards), meta languages
  4. Better resolution, not only gimmick, companies are using it for rapid prototypingScanning is the key, CAD is hard, this is making easy for anyone to make anything
  5. Glass is not ready but exciting, not sure where it’s going but it’s disruptiveInternet of things has been around for a while but now IEEE is setting standards, also financially makes senseIt’s not about your fridge tweeting your TV it’s about your health card device connecting to A&E equipment and help making rapid decisions and diagnostics
  6. Not only 3D but Asics, chips, programming is easy or companies can do it cheap and rapidly.Arduino and PI make it easy to prototypeSome tech start ups have no computer scientists, great community, easy to learn
  7. This hit me really hard: couldn't speak for an hour, he is a visionary making it happen with multitude of research and productsWith computer equivalence he is trying to mimic the most basic of natural behaviours with very simple computer programs think basic cells, DNA sequences etc (he is decompiling life)
  8. For example, the workings of the human brain or the evolution of weather systems can, in principle, compute the same things as a computer. Computation is therefore simply a question of translating inputs and outputs from one system to another.Wolfram is currently emulating the most basic natural computes with very simple computer programs think basic cells, DNA sequences etc (basically he is decompiling life)
  9. Been around for some time, he is making computational knowledge available to everyoneThis means not only it will compute what you ask it but also guess what next you might want to knowShow and example (moon v earth, fb v twitter)The pro version can simulate entire echo systems eg spacecraft, car and ask it questionsHis meta language will democratise the creation and use of algorythmsThis means democratising big data in our indutry
  10. Anyone can make anything really fast
  11. We had to specialise because of technicality of subjectsNow tech is democratised we can spread across disciplinesPI shapedTry new thingsHack away
  12. Embrace: ford, cambell soup, cadbury’shackdayDon’t do a napster, use it e.g. IP issue for making figurinesRecruit people that can learn, fast, that are interstedOrganise events, hackdays, buy new software and kit
  13. Embrace: ford, cambell soup, cadbury’shackdayDon’t do a napster, use it e.g. IP issue for making figurinesRecruit people that can learn, fast, that are interstedOrganise events, hackdays, buy new software and kit