Webinar:
Learn the strategies & technology
Sport Clips used to market locally
and nationally online to build
success.
How ...
Jennifer Koen
Senior Marketing Manager
Sport Clips Haircuts
About the Presenters
Visit us at: bridgeline.com
Follow us: @b...
Please engage with this presentation
We welcome your questions…
As the presentation is being given, we welcome your inquir...
Who is Bridgeline Digital
Bridgeline is the award winning
developer of the iAPPS Web Experience
Management platform and re...
Own vs Rent
What do we do?
How should we handle this?
What model is best for which channel?
Centralized Digital Marketing
Creating Local Presence & Engagement
In Today’s World…
…it’s not enough to have an effective message,
you have to deliver ...
Things to Consider:
 Local websites
 Directories management
 Mass email capabilities
 Sweepstakes
 Social media manag...
Websites
Local Email Campaign
Regional Email Campaign
National Email Campaign
Sweepstakes
Balancing Zor & Zee
Consistent Messaging
Geo-targeting Messages
ROE vs ROI
Social Media
Centralized Campaigns
Share the Results with Franchisees
Report & Share
Future Proofing
Mobile Opportunity
Mobile web adoption is
happening 8 times
faster than web
adoption from late 90’s.
Future Proofing
Responsive Web Design
Easier to Maintain and Publish Content
You can future proof your website
Create the ...
Thank You for joining the Webinar!
Follow us on twitter: @bridgeline
Visit us at: www.bridgelinedigital.com
Sportclips Workshop
Sportclips Workshop
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Sportclips Workshop

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On Wednesday, July 30th, 2014 at 1:00 pm EST, join Jennifer Koen, Senior Marketing Manager at Sport Clips, and Jeremy LaDuque, SVP of Multi-Unit Organizations at Bridgeline Digital, and learn how Sport Clips improved their online marketing strategy through a centralized solution that helps franchisees deliver the power of their national brand at a local level.

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  • UX and Design has a lot to do with how a customer will explore the site:

    Is it attractive? What nomenclature is used?

    Clear Call to Action

    Quality Images – zoom, view from multiple angles

    Seamless checkout – including mobile
  • Corp Campaigns - Create a centralized dashboard that corporate can use to send out campaigns on behalf of all franchisees. This leverages the power of integration across all marketing channels to support a digital sweepstakes promotion).
    Franchisee Participation - Allow for franchisee participation. Creating a Centralized web platform with decentralized capabilities for franchisees – we believe our stores should be engaged with their local community, to that end, we strive to provide tools that allow our TL’s to connect and give back to their local communities (co-branding relationships). Not every franchisee will use every tool but we want to ensure resources to do so.

  • Corp Campaigns - Create a centralized dashboard that corporate can use to send out campaigns on behalf of all franchisees. This leverages the power of integration across all marketing channels to support a digital sweepstakes promotion).
    Franchisee Participation - Allow for franchisee participation. Creating a Centralized web platform with decentralized capabilities for franchisees – we believe our stores should be engaged with their local community, to that end, we strive to provide tools that allow our TL’s to connect and give back to their local communities (co-branding relationships). Not every franchisee will use every tool but we want to ensure resources to do so.

  • Corp Campaigns - Create a centralized dashboard that corporate can use to send out campaigns on behalf of all franchisees. This leverages the power of integration across all marketing channels to support a digital sweepstakes promotion).
    Franchisee Participation - Allow for franchisee participation. Creating a Centralized web platform with decentralized capabilities for franchisees – we believe our stores should be engaged with their local community, to that end, we strive to provide tools that allow our TL’s to connect and give back to their local communities (co-branding relationships). Not every franchisee will use every tool but we want to ensure resources to do so.

  • Corp Campaigns - Create a centralized dashboard that corporate can use to send out campaigns on behalf of all franchisees. This leverages the power of integration across all marketing channels to support a digital sweepstakes promotion).
    Franchisee Participation - Allow for franchisee participation. Creating a Centralized web platform with decentralized capabilities for franchisees – we believe our stores should be engaged with their local community, to that end, we strive to provide tools that allow our TL’s to connect and give back to their local communities (co-branding relationships). Not every franchisee will use every tool but we want to ensure resources to do so.

  • Corp Campaigns - Create a centralized dashboard that corporate can use to send out campaigns on behalf of all franchisees. This leverages the power of integration across all marketing channels to support a digital sweepstakes promotion).
    Franchisee Participation - Allow for franchisee participation. Creating a Centralized web platform with decentralized capabilities for franchisees – we believe our stores should be engaged with their local community, to that end, we strive to provide tools that allow our TL’s to connect and give back to their local communities (co-branding relationships). Not every franchisee will use every tool but we want to ensure resources to do so.

  • Corp Campaigns - Create a centralized dashboard that corporate can use to send out campaigns on behalf of all franchisees. This leverages the power of integration across all marketing channels to support a digital sweepstakes promotion).
    Franchisee Participation - Allow for franchisee participation. Creating a Centralized web platform with decentralized capabilities for franchisees – we believe our stores should be engaged with their local community, to that end, we strive to provide tools that allow our TL’s to connect and give back to their local communities (co-branding relationships). Not every franchisee will use every tool but we want to ensure resources to do so.

  • Corp Campaigns - Create a centralized dashboard that corporate can use to send out campaigns on behalf of all franchisees. This leverages the power of integration across all marketing channels to support a digital sweepstakes promotion).
    Franchisee Participation - Allow for franchisee participation. Creating a Centralized web platform with decentralized capabilities for franchisees – we believe our stores should be engaged with their local community, to that end, we strive to provide tools that allow our TL’s to connect and give back to their local communities (co-branding relationships). Not every franchisee will use every tool but we want to ensure resources to do so.

  • Corp Campaigns - Create a centralized dashboard that corporate can use to send out campaigns on behalf of all franchisees. This leverages the power of integration across all marketing channels to support a digital sweepstakes promotion).
    Franchisee Participation - Allow for franchisee participation. Creating a Centralized web platform with decentralized capabilities for franchisees – we believe our stores should be engaged with their local community, to that end, we strive to provide tools that allow our TL’s to connect and give back to their local communities (co-branding relationships). Not every franchisee will use every tool but we want to ensure resources to do so.

  • Centralized campaigns - One of the benefits of a centralized system is the ability to send out national and regional campaigns and create aggregated reporting to benchmark and show results.
    Share those campaigns - share successes with the franchise base. We shared this case study of a recent campaign so franchisees could see the benefits of their marketing dollars at work.
    Review Coach love promotion (speaking notes: This campaign was hugely successful. It had personal connection with broad brand exposure. In conclusion, we leverage a centrally managed system
  • Sportclips Workshop

    1. 1. Webinar: Learn the strategies & technology Sport Clips used to market locally and nationally online to build success. How Sport Clips Grew Their Online Marketing Success
    2. 2. Jennifer Koen Senior Marketing Manager Sport Clips Haircuts About the Presenters Visit us at: bridgeline.com Follow us: @bridgeline Jeremy LaDuque, CFE SVP of Franchise & Large Dealer Networks Bridgeline Digital @jeremyladuque @jloko43
    3. 3. Please engage with this presentation We welcome your questions… As the presentation is being given, we welcome your inquiries. Just open the questions pane and ask what you want to know!
    4. 4. Who is Bridgeline Digital Bridgeline is the award winning developer of the iAPPS Web Experience Management platform and related interactive technology services.
    5. 5. Own vs Rent
    6. 6. What do we do? How should we handle this? What model is best for which channel? Centralized Digital Marketing
    7. 7. Creating Local Presence & Engagement In Today’s World… …it’s not enough to have an effective message, you have to deliver that message to customers and get them to engage & convert.
    8. 8. Things to Consider:  Local websites  Directories management  Mass email capabilities  Sweepstakes  Social media management Digital Channels
    9. 9. Websites
    10. 10. Local Email Campaign
    11. 11. Regional Email Campaign
    12. 12. National Email Campaign
    13. 13. Sweepstakes
    14. 14. Balancing Zor & Zee Consistent Messaging Geo-targeting Messages ROE vs ROI Social Media
    15. 15. Centralized Campaigns Share the Results with Franchisees Report & Share
    16. 16. Future Proofing Mobile Opportunity Mobile web adoption is happening 8 times faster than web adoption from late 90’s.
    17. 17. Future Proofing Responsive Web Design Easier to Maintain and Publish Content You can future proof your website Create the optimal experience It’s about being ready with the right call to action, at the right time
    18. 18. Thank You for joining the Webinar! Follow us on twitter: @bridgeline Visit us at: www.bridgelinedigital.com

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