Email has become so integrated in our everyday lives that the first thing 58% of adult Americans do in the morning is open their desktop, phone, or tablet and check for new messages. For businesses, this is a huge opportunity – especially considering that 77% of customers prefer to receive marketing messages through email over every other channel (and it’s not even close!).
Despite this valuable marketing opportunity, did you know that only 60% of marketers say their Email Marketing initiatives actually produce an ROI? Fortunately, we’ve studied the game film, talked to scouts (industry experts), and put together a step-by-step guide to help you produce winning email campaigns.