Not only were bmibaby one of the first airlines to join Instagram, they have led in innovative ways that it can be implemented during the fast growing images sharing revolution. Over the last three months, bmibaby have run a series of competitions to engage, inspire and reward their customers and potential customers within this social network (which is nearing 10 million users!).
With the help of regional Instagramers communities, bmibaby have created visual destination guides of Italy and Germany, rewarding those contributing to the guides with free flights. Ultimately, visual destination guides of all bmibaby destination countries will be created to inspire their whole fan base.